The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship.
Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that capable of providing solutions for consumers, then the product or service is definitely required by consumers.”
Our business task is to create a fit between our offering and customer profile.
We revise our offering, explore the benefit of our offering for our customer for one goal: fit.
It answers a question, why should I buy your product? Have you had an answer for me? And that answer gives me some gain and is able to explain to me if I do not buy, use your product or service, what happened to me?
If you are able to explain the value proposition of your product or service, it is easy to create a tagline or copywriting that relevant to their problem.
It is a formula of the value proposition.
Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling] [a customer gain], unlike [competing value proposition].
If you do not know the value proposition of your product or service? How do you sell?
Follow the formula first. If you want to be creative please after understanding the goal of today’s lesson. The formula is to facilitate us to understand the value of proposition After the understand please create.
When we remember the formula for our products, we know how to improve our products, how to persuade our customer in ads. If not fit, maybe wrong with our perception about our customer profile, maybe something wrong about our brand: credibility. We have to check one by one to our brand, our products, our message, our perception about customer profile, our price, our channel, our distribution.
Or maybe, we didn’t know about customer objection to our products. We have to check and recheck to create fit about our offering with their demand.