List of Words About Benefit, Differentiation, Trust in Headline

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The benefit, Differentiation, and Trust are important things in copywriting and marketing. The headline is not just words. It is communication. (See Lauterborn version of 4C marketing mix) So, it has an important component: sender, message, channel, receiver, It send a message to the customer. So it is important to understand customer first. Then headline […]

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