Research Revealed Power of Writing Down a List of Your Goal

We often make list, we also often underestimate it.  This article shows research reveals that writing down the list of goal and dream help you to reach your dream. That is the power of writing down the list.

If we have so many products that we want to buy, we make a wish list. That makes us more focus and more successful to do.  Without a list, we easy to distract our attention to new advertising and offering in a supermarket. That can bury our previous goal. We can’t buy a product that we plan before. It keeps us away from the goal.  It can happen over and over again.

In a long-term perspective, that spends the time in a different direction. It keeps away from the goal and dream.  We have a problem with our career, relationship,  and our life.

In brief, writing list of goal and dream help us to achieve our desires.  I will show you an explanation. 

Why Writing Down List of Goal Helpful?

Dr. Gail Mattews recently study art and science about goal setting. She is a psychology professor at the Dominican University in California.  She research 267 people. That is including man and women, entrepreneurs, educator, artist, healthcare, lawyer, and banker.

She classified the research participants into categories. The categories based on who wrote down a list of their goals and dreams, and who didn’t.

She found amazing discovery. The group who wrote their goal regularly achieved those achievements more. 

Why? writing a list of goal related to our brain.  When we writing the list, our left and right hemisphere engage in the goal.  Without writing down the list, only right hemisphere that engages.

If we think  about our goals or dreams, we are only using our imaginative center only. That is the right hemisphere of your brain. That is not enough to install our goal in our brain.

We need to also use left hemisphere of the brain to engage our goal and dream. How to use our the left? Think our desire and write it down. By writing our goal and dream we also using logic-based left hemisphere…

And you transmit your consciousness about the goal, desire, and dream to our body. We send the consciousness to every cell of your body.

So, writing down the list of goal and dream make our brain and body more engage with your dream. That drives us to do something important action and ideas to reach goals.

Source:  https://www.huffingtonpost.com/marymorrissey/the-power-of-writing-down_b_12002348.html

 

Big Data, Cambridge Analytica and Democracy

In the big data era, it is important to learn from Cambridge Analytica and democracy problem. Just because you can, doesn’t mean you should. The New York Times write controversial news on  Cambridge Analytica. The British political consulting firm uses 50 million Facebook users in 2014 for the campaign.  Right-wing donors to the firm for Trump campaign.

Two Perspective

In firm perspective, that is data mining and data analytics. That has no moral problem. That is their job. Their job is to collect data and analysis. That is smart, good and get money. What is a problem? That is business.

Cambridge analytic is not alone. So many companies, business, and politic firm create a data mining about demographic and psychographic then analyze the profiles and target the smallest market segment that they can service. That is marketing process. Then in politic, data help political parties to select most easy people to persuade. Don’t care about intellectual that difficult to persuade. Even though intellectual have a big concern about the public good.

But in another perspective that confronts, that is wrong. They use personal data. People didn’t give permission to use. Somebody or institution can use personal data to create influence and persuasion. The problem is people can not control goal of the persuasion words, because they hide. Trump campaign using personal data to persuade and win.

To collect information, Cambridge using personality quiz app. Then they get  50 million personal data from Facebook. Personality quiz app is like an academic tool to measure our personality.

Big Data and Cambridge Analytica Democracy

With the big data, the election is not about ideas contestation. The election is about targeting.  Is big data disturb democracy?  A political election is part of the democratic idea, that people free to choose a leader.  Leader and participant ideas. In that procedure, freedom, justice, equality, and prosperity for all are created.

With political targeting, is freedom, equality, and justice for all is created? Rich people with big data access will get more power.  In the case of Cambridge analytica democracy in question.

 

Don’t Sell Ice to an Eskimo

Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products.

5 meaning of Don’t Sell Ice to an Eskimo

1. Do not sell items that people do not need

Some interpret the phrase message, never sell the product to people who do not need it. The Eskimo live on the ice, no additional ice. Selling ice to Eskimo people is a waste of time. Energy, cost, time spent in vain to sell goods to people who do not need.

2. It seems impossible, but it is possible. Play emotional needs.

The phrase gets a new interpretation. It may be selling ice to Eskimo people. How to sell ice to Eskimo people? The trick is, color it with red and blue. Tell Eskimo men, Eskimo girls like men with ice houses or blue igloos, because it looks macho. Tell Eskimo girls, Eskimo men like girls with red igloos, because they look feminine.

3. Research In the past, do not immediately consider it impossible

There is also a suggestion to conduct ethnographic studies, namely by living in Eskimo community. Learn how the Eskimos viewpoint looks at the ice. what is the grouping of ice names they make? According to research, there are 52 words about ice for Eskimo people. What for us is just one kind, for them, there are various kinds.
From their lives, find what kind of ice they need, and they are dizzy to get it. What a disappointment in their lives that can be solved with ice products. Make that kind of ice. Maybe the ice they need is ice for igloo bricks because it’s a hassle to make one by one brick.

4. Sell ice with a gimmick

Sell ice with extra prizes that interest them. Like a child who sometimes buys snacks not because they like snacks but like their presents, sell ice with interesting prizes, such as the presence of hot water. They need it for warmers.

5. Convey the Benefit

Say, I understand you should rest in this very bad cold room. I have a way, an igloo design to make a house much warmer. It is designed by ice bricks.

 

Present

Ikigai Japanese Secret that we must learn

Ikigai Japanese Secret can answer the question, How can Japanese happy? They have hard times. Their country lost in the world war 2. But they can still happy in the worst time. If we can learn from their life, that can make us happier.

What is Ikigai? Ikigai is the reason for being.  What it is for? it makes happy? Hmm… it is the reason for being of yourself and myself. If you find your Ikigai, you will happy, satisfaction and meaning of life.  Wawww…The good news is whatever dark situation that happened to us we can have Iikigai and happy living. We happy because we have a goal in mind.

Ikigai Japanese Secret lay on the question

How to find the reason for being our self?  ask the question to our self:

  • what something, activities or someone that we love?
  • what are you good at? it is your expert, your achievement, and your ability, your good ethics and so on.
  • What does the world need from you? What do you have that is important to the world? Yes, we need to feel that the world need us. So advert that say, I need You is very persuading. It is famous ads in America.
  • What can you get paid for? Yes, we need to be paid to live. Most people think about this without considering the previous question, so their life is sad. Not happy.

To be a better living, we have to make balance the question. Our activity to get paid has to based on something that we contribute to the world and our expectation. And also that is something that what we love.

So, don’t wait to be rich to be happy. You can happy now and also in the worst situation. We found our happiness love but without sacrifice our salary. We also found our salary without sacrifice our contribution to the world. That makes us found the meaning of life.