Easy Question as Soft Selling in Social Media

Easy Question as Soft Selling in Social Media. Easy questions trigger audience engagement to answer. Questions that everyone can answer. Someone thought it was a silly question. The problem is, if the question is difficult, even less provoke people to answer. Their answer is important to signal to Facebook that meaningful conversation takes place and Facebook needs to push that status into more newsfeed and more comments will be made.

What are the benefits of these questions? The benefit is that if they comment on the status-easy status, your status will be prioritized to appear on their newsfeed.

Easy Question and Facebook Algorithm

This strategy is outsmarted the Facebook algorithm. This year right, Facebook will be more prioritize meaningful conversation. The priority is translated into programming languages, such as the status that provokes comments with the number of words that many will be prioritized in the newsfeed.

Maybe in the future, this is no longer effective. Currently, facebook detects short comments. We can still create a status that provokes long comments for instance.
What are the 3 most useful things on facebook?
What is your first job?
What is your breakfast menu?
What time do you go to the office?
Why are you shopping online?

What color of clothes do you like?
What’s the scariest horror movie?
What do you think about our products?

And many more easy questions. This easy question is suitable for submitting on personal status, fan page, group.

The question can be delivered in quiz form. The quiz provoked high involvement. 8 of the 10 most distributed articles are quizzes. With quizzes, people will be stirred to declare who he is and perform in public. With quizzes, people can convey their tastes, attitudes, and achievements.

The quiz has a viral tendency because the quiz contest will like to share it with the intention of expressing his attitude, and his attitude has a supporter so there is no fear of ridicule of his friend.

Easy Question as Soft Selling look fool, but effective to trigger engagement in social media.

Persuasion Technique: Social Proof

The persuasion technique social proof is most often used in ads and also political campaign. It is a very effective technique to persuade, so if you want to persuade successfully, consider this technique.

Definition of Social Proof

It means, if you want to persuade someone to follow what you want, show that many people include celebrity, film star, public figure follow your recommendation.

Social proof is one of 6 technique persuasion by Robert Cialdini.  Beside persuasion technique social proof Another technique is Reciprocity, consistency, scarcity, liking, and authority.

Robert Cialdini uses the term social proof or consensus… The purpose of consensus as a factor of persuasion is that we tend to believe in something popular, many people wear or supported by people we trust.

This technique is used by new food stalls by inviting a free meal at the restaurant, so the stall is crowded. People who do not know will be encouraged to participate in the restaurant.

In advertising, this technique is used by using film stars, public figures, expert doctors. In addition, this technique is also used by way of example, 5000 people entrust their beauty in this product.

Celebrity Social Proof

We tend to believe that celebrity has a good taste to select cosmetic and products. So if some products chosen by celebrity, we think it is good and worth to by.  it, the softy star of the soap opera wear it, a lot of positive comments, comments from close people give a good impression.

Expert Social Proof

We believe that a product is good if the proficient person uses. So, many experts like people show in the ads. In the last time about 1950, many doctors used in the cigarette advertising to show that cigarette is good for health.

Many People Social proof

We tend to believe that if many people use products, it means good products. If you go the strange city, and there are many options of the restaurant. You want to eat in one of them. You didn’t know which restaurant that suit and good for your taste.