Fall of Madison Avenue and Rise of Digital Marketing

/ | Leave a Comment

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard writes, the best attitude faces the decline of Madison Avenue’s advertising industry is to let it pass. Madison Avenue was a trading city in America in the 19th century, after the first world war. Then […]

Read more »

Hard Selling in Social Media

/ | Leave a Comment

Hard Selling in Social Media is tricky because of people in social media in friendship mood.  Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe […]

Read more »

List Of Social Media Post Content That Push Engagement

/ | Leave a Comment

Engagement and relationship with customers is an important aspect to sustain business development.  Because it has several benefits. It can make a better fit between product and demand. It builds awareness and consideration to your brand. Here list of post content on social media that trigger engagement. Then you can add your products as one […]

Read more »

Easy Question as Soft Selling in Social Media

/ | Leave a Comment

Easy Question as Soft Selling in Social Media. Easy questions trigger audience engagement to answer. Questions that everyone can answer. Someone thought it was a silly question. The problem is, if the question is difficult, even less provoke people to answer. Their answer is important to signal to Facebook that meaningful conversation takes place and […]

Read more »

Daily Story as Soft Selling in Media Social

/ | Leave a Comment

Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a […]

Read more »

Facebook Algorithm 2018, How to Dealing With?

/ | Leave a Comment

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”. That is a new benefit that Facebook offer […]

Read more »