Persuasive Copywriting Template

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The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our […]

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Big Data, Cambridge Analytica and Democracy

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In the big data era, it is important to learn from Cambridge Analytica and democracy problem. Just because you can, doesn’t mean you should. The New York Times write controversial news on March 17, 2018, about  Cambridge Analytica. The British political consulting firm uses 50 million Facebook users in 2014 for the campaign.  Right-wing donors to the firm for […]

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Copywriting Brief Template That Sell

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We often need Copywriting Brief Template to create ads copy on social media, especially in Facebook ads. Audience attention is short, so we need to create strong, persuasive and short copywriting.  As a sole marketer or business owner, our task is to sell our service or products. That is why we need so powerful brief […]

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Sales Copywriting Headline That You Can Copy

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This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells […]

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Copywriting Guide Template That Sell

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Copywriting guide template helps you to create persuasive copywriting easily.  for As a small business marketer, sometimes we need to create a persuasive message to sell products. But what if we have no money to hire an advertising agency and we have no time to learn advertising science? What can we do? We can create […]

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Effective Headline to Grab Attention

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What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do. The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can […]

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Objection Handling in Advertising

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Usually, when reading advertisements people have frames in mind, that the ads must be prominent-unimportant of himself. Consider himself number one. In the old days, ketchup ads say that their products are number one. Typing the one-sided statement was the appearance of many ads, including ketchup ads, a viewer’s critical attitude to the ad. More […]

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Hard Selling in Social Media

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Hard Selling in Social Media is tricky because of people in social media in friendship mood.  Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe […]

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Case Study Soft Selling That Sell

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In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option […]

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Disruptive Marketing in Interactive Communication

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Disruptive Marketing is marketing that sensitive to business disruptive. In previous post I write about fall of market leader, Nokia. Nokia is not alone. Many malls and retail shops in Indonesia are out of business when the market prefers a new way of shopping, which is online shopping. The market much likes to shop through online […]

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disruption business

Disruption in Business and New Marketing

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Disruption business is real. It triggers a new perspective on business and marketing. Nokia CEO, Stephen Elop, cried.  “We did not make any mistake, but somehow, we lost”. It happened during a press conference announcing the acquisition of Nokia by Microsoft in 2013. As he said that, all the management team, including himself, cried sadly. In […]

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Editorial Article as Soft Selling

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Editorial Article as Soft Selling is a powerful strategy in advertising that Ogilvy do. People come to the internet not to look for ads. They are looking for information. If on facebook, they want to make friends and seek information. If possible, they reject information distorted for commercial and political reasons. Why Editorial Article is […]

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Soft Selling Social Media

Soft Selling in Social Media

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Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or […]

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Why is Value Proposition Important for Us

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The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship. Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that  capable of providing solutions for consumers, then the […]

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