Positioning is Important to Sell

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Marketers manage businesses to satisfy consumers by considering competition and costs. Marketers try to win the hearts of consumers. Besides that, you also think about how economical marketing work is. If marketing costs are expensive and costs are borne by consumers, consumers don’t necessarily want to. Product not bought. With such a task, the positioning […]

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business development strategy plan

8 Powerful Steps Business Development Strategy that Last

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Improving sustainable growth, independent and profitability is the goal of business development strategy.  That is a long journey. It is a marathon, not a sprint running.  So it is important to define actionable step by step business development program based on best practices.  An internal team can create the strategy, but also they can ask […]

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Don't Sell Ice to an Eskimo

Don’t Sell Ice to an Eskimo

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Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products. 5 meaning […]

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Small Step Big Leap

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Small Step Big Leap in creating products and services that based value proposition that fit with customer requirement. I show you why. The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation […]

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