persuasion Archives - Business Development

Persuasive Copywriting Template

The persuasive copywriting template is an actionable guide to create powerful copywriting. We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer. This customer-oriented copywriting headline template is helpful. As a seller, our task is to sell. So we need so customer oriented copywriting that more persuasive. The template helps you create instant customer oriented copywriting. If you have much time, learn from copywriting book. So, in this article, we will show you about how to create advertisement word that sells by using template copywriting. It is an instant way. Look template carefully then apply it to your copywriting. It is match for facebook or twitter copywriting.

How can [you product] make [your audience] easier?

This template talks to audience need. Everyone wants to get their life easier. That is fascinating words because your market has a attention about their need, not about your need. Particularly need that related to their specific and most important. You can learn it from audience insight, see fanpage that they follow.

Then you offer something that makes their life easier. The template talks about the solution for your market, not about how great you are. That is a temptation. Ups, persuasion. The persuasive word suggests an answer to their problem that products promise.

Identify Problem

If you decide market segment, think their activity and task. Then whatever that consume more time is their problem. Not also more time, but also more money and their energy. Except, if that is time for fun. The problem that they care is not the time for fun the night? That is their obstacle, that you can offer an answer to reduce their difficult problem.

Usually, they have a problem related to the career, home,

Tweak Template Copywriting

You can tweak the template that I show you and add the problem of the market segment and your solution.

The first case, How can this dog snack make you nurture dog easier.

Second, How can this software make you can do your accounting job easier.

Third, How can this software make you easy to reach customer

Fourth, How can this software can make writing easier

Sixth, how can this fishing rod make fishing easier?

Seventh, How can Too busy to create rapport? We have solution

Eighth, How can this toy make your child smarter?.

Conclusion, template help us to create good copywriting. If you feel that is not something new, you can modify the “easier” with another word. Example, happier, spend time on more important things. That is an example of Persuasive Copywriting Template.

Big Data, Cambridge Analytica and Democracy

In the big data era, it is important to learn from Cambridge Analytica and democracy problem. Just because you can, doesn’t mean you should. The New York Times write controversial news on March 17, 2018, about Cambridge Analytica. The British political consulting firm uses 50 million Facebook users in 2014 for the campaign. Right-wing donors to the firm for Trump campaign.

Two Perspective

In firm perspective, that is data mining and data analytics. That has no moral problem. That is their job. Their job is to collect data and analysis. That is smart, good and get money. What is a problem? That is business.

Cambridge analytic is not alone. So many companies, business, and politic firm create a data mining about demographic and psychographic then analyze the profiles and target the smallest market segment that they can service. That is marketing process. Then in politic, data help political parties to select most easy people to persuade. Don’t care about intellectual that difficult to persuade. Even though intellectual have a big concern about the public good.

But in another perspective that confronts, that is wrong. They use personal data. People didn’t give permission to use. Somebody or institution can use personal data to create influence and persuasion. The problem is people can not control goal of the persuasion words, because they hide. Trump campaign using personal data to persuade and win.

To collect information, Cambridge using personality quiz app. Then they get 50 million personal data from Facebook. Personality quiz app is like an academic tool to measure our personality.

Big Data and Cambridge Analytica Democracy

With the big data, the election is not about ideas contestation. The election is about targeting. Is big data disturb democracy? A political election is part of the democratic idea, that people free to choose a leader. Leader and participant ideas. In that procedure, freedom, justice, equality, and prosperity for all are created.

With political targeting, is freedom, equality, and justice for all is created? Rich people with big data access will get more power. In the case of Cambridge analytica democracy in question.

Sales Copywriting Headline That You Can Copy

This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells by using template copywriting. This template copywriting help you quickly create copywriting. It is the second list of template copywriting. See the previous copywriting article here.

[Painful Problem]? We have Solution

This template shows your targeted audience problems. That is magnetic words because your market has a concern about their problem. Especially problem that painful for a narrow market. To reduces the cost of marketing, it is better to send this message to a narrowly targeted market segment. Facebook trace audience profile based on geographic, demographic, interest, and behavior. It includes information that audience on Facebook didn’t tell but automatically tracked because they use GPS, and they control keyword and mouse on facebook. In Facebook ads, you can get it in audience insight. In mass media advertising, you only can choose audience by type of magazine or newspaper. Not so specific niche, so it is expensive. You can add your audience, maybe: Nebraska, student dog lover, cat lover, accountant, Muslim, Christian, Jews, bird lover, teenager, a teenager that fall in love, et cetera.

The template talks about the solution. That is seduction. Persuasive word offers a solution that products promise if customer segment using products.

Identify Problem

If you choose audience segment, imagine their activity and task. Then what is their problem that painful and consume their energy. So, what is consume their time and make them wake up in the night? That is their problem, that you can offer a solution to reduce their painful problem.

Tweak Template Copywriting

You can tweak the template to suit your products and target segment.

The first example, Your dog sick? We can heal it

Second, Too much busy job in accounting? We have solution to make it easier.

Third, Small profit? We can scale up your business

Fourth, Too many time to writing? we have solution

Sixth, You didn’t get fish? We have solution

Seventh, Too busy to create rapport? We have solution

Eighth, Your child’s toys is not creative? we have a solution.

Then, the sale copywriting headline template hide assumption that products solve the problem that customer has. So, No evidence in that statement that proves. If you have critically thought, you ask the question, is it correct that your products solve the problem that customer has? That is criticizing and intriguing. That is not my job, I already show you Sales Copywriting Headline That You Can Copy.

Another Sales Copywriting Headline that You can Tweak

The best (audience/profession) need the best (insert product)
That Monday feeling. (insert photo) (hashtags)
(number) reason your (common product) sucks (and how to make it the best)
here’s what (credible authority) uses to (insert task) by (insert percentage)
what’s going on at (insert your company) today?
before, (insert person) couldn’t do (insert task/achievement). Now, with (product), s/he can
How you’ll feel when you (do something)(insert customer testimonial) (insert customer photo)
Short on time? Get (product)
How did (your company) achieve (insert achievement) with (insert something unexpected)?
(insert audience) often struggle with (insert task). Here’s how (insert product) Turn (insert task) from failure to success
We spotted (insert your product) in the wild! (insert photo)
Your face when you register for (event). (insert photo)
We had a problem with (insert problem). So, we solved it with (insert product). Could this work for you, too?
(task) used to be a pain. Then come (product/service/feature)
Nothing is (insert commonly held belief)
what’s your top (insert task) tip?
Here at (insert company), we’re doing (insert task) better with (insert partner product/company)
Be the best at (insert task) with this (insert content type) from (insert source)
The best (product) for (task) isn’t what you think
(influencer) said, (insert quote). Here’s how to do it.
You don’t need (item/resource) to
Still doing (insert task) the old way?
There’s bound to be a (something desirable) for you
Don’t let (problem) get in your way
What make (insert your company) the best (insert company type) in the (insert industry)?
(insert task) + (product) = result
what if you could (get something desirable) while (getting something desirable)?
do (insert task) better with these (insert number) tips
(insert percentage) of (insert audience) use (insert product) to (insert task)
more (insert benefit). Be one of them
Turns out (something desirable) is actually (something humorous)
(task) is tough. Then come (product). Now, it’s (adjective)
When (task) goes wrong, the best (audience) use (product)
How can man better with a t-shirt
How can (your product) make d4 easier?
No one thought (insert person/customer) could do (task). With (insert
product), they proved their doubters wrong
Who needs (object/resource) when you have (product)?
how does (company)’s team (task)? We’re glad you asked
Stop struggling. Start succeeding. This post shows you how. (link)
Love (product/hobby/trend/etc)? Then you’ll love this. (photos)
How can (audience) do (task) better? The answer starts (product)
Shout out to (insert follower handle) for this awesome pict! (photos)
we struggled to (insert task). Then (product) changes everything.
That feeling when (insert action/situation)
do (insert task) better
what happened when (company) ditched (tactic) for (tactic)?
How does (company) do (task) with (insert third-party product)?
the old way: (insert outdated tactic). The better way: (insert new tactic)
Great news! You can now (insert action) with (insert product)
no more (insert problem). Say hello to (insert product).
Here’s one way to get the job done. (photo)
Have you noticed anything different about
Where’s the best (location) for (task/interest)?
how we increase our (insert metric) by (percentage) with (insert something expectation)
here’s how we (insert achievement) (and you can too)
let’s be honest: no one has enough time to (do something). Smart (insert audience description) do this.
Say goodbye to (insert problem)
what’s your favorite (your product) feature
How many of these tips have you tried? (insert url)
Here’s why you don’t need a (commonly held belief)
(problem) sucks. (your product) doesn’t
Later, (insert problem). (insert photos)
How did (company) grow (metric) by (insert percentage)? The answer might surprise you
your (task) could be this easy, too. (include photo of completed task)
What’s your favorite (insert tactic/ product)
(insert achievement) in just (insert length of time)
want to (experience something desirable)? Here is the (way to get it)
We’ve got the inside scoop on (breaking news)
(do something) to (get something desirable)
Could you (task) better with (product)?
What make (your company) the best place to work? Ask (insert employee): (testimonial)
Are you (doing something) like you should be?
Our friends at (insert partner company) just (insert achievement)
time’s running out! Sign up for (insert event) by (insert date).
Wish you were here? (insert photo of location)
Could using (insert products) to (insert task) improve (insert metric)
The old way: doing (insert task) by (insert action). The new way? (insert product)

Copywriting Guide Template That Sell

Copywriting guide template helps you to create persuasive copywriting easily. for As a small business marketer, sometimes we need to create a persuasive message to sell products. But what if we have no money to hire an advertising agency and we have no time to learn advertising science? What can we do? We can create advertising by using the template. We are not copy advertising template but tweaked so it is suited for your product and audience. Define benefit that suitable to segment customer. Then, the template can help you to create persuasive message easily and quickly.

How can [your audience] better with [your product]

This template talks about your targeted audience. That is a very narrow market. It reduces the cost of marketing. In social media marketing, it is possible to target to a specific audience. In mass media advertising, that is not so specific similar to social media advertising.

You can add your audience, maybe: dog lover, cat lover, accountant, bird lover, teenager, a teenager that fall in love, et cetera.

The template talks about better. Persuasive word offers better situation that products promise if customer segment using products.

You can tweak the template to suit your products and target segment.

The first example, how can dog lover live easier by your products?

Second, How accountant get more time for family with this software?

Third, How business owner expand their profitability by this software?

Fourth, how blogger get more money by this writing methods?

Sixth, How fisher get more fish by this fishing bait?

Seventh, How teacher work easier by with this book?

Eighth, how children more creative with this toys?

The template hide assumption that products already make customer better. Nobody has an objection to the statement, so the problem is how the products make customer better. If you have critical thinking, you ask, is it correct that your products make customer better? That is criticizing. That is not my job, I already show you copywriting guide template that sells.