Tag: persuasion

The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our […]

In the big data era, it is important to learn from Cambridge Analytica and democracy problem. Just because you can, doesn’t mean you should. The New York Times write controversial news on March 17, 2018, about  Cambridge Analytica. The British political consulting firm uses 50 million Facebook users in 2014 for the campaign.  Right-wing donors to the firm for […]

This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells […]

Copywriting guide template helps you to create persuasive copywriting easily.  for As a small business marketer, sometimes we need to create a persuasive message to sell products. But what if we have no money to hire an advertising agency and we have no time to learn advertising science? What can we do? We can create […]

The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation. Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them. Pleasure […]

Usually, when reading advertisements people have frames in mind, that the ads must be prominent-unimportant of himself. Consider himself number one. In the old days, ketchup ads say that their products are number one. Typing the one-sided statement was the appearance of many ads, including ketchup ads, a viewer’s critical attitude to the ad. More […]

Interest is attention factor. If someone talks to you about what is the matter for you, of course, you are interested in that conversation.  We can exploit this character on social media than mass media. Facebook has a uniqueness in advertising rather than advertising in the mass media. Because Facebook allows for the selection of a limited target […]

Hard Selling in Social Media is tricky because of people in social media in friendship mood.  Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe […]

Engagement and relationship with customers is an important aspect to sustain business development.  Because it has several benefits. It can make a better fit between product and demand. It builds awareness and consideration to your brand. Here list of post content on social media that trigger engagement. Then you can add your products as one […]

Training soft selling is selling strategy to sell behind teaching. It is not like advertising or hard selling. Teaching will build a reputation that we are people who understand. That perception is one of the factors of persuasion, that is an authority. People tend to bow to people who know. Suppose selling about peanut sauce […]

In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option […]

Specific advertising techniques or persuasion are not lasting or always work. That is learning point from the history of advertising in America. Even though they are not at all discarded, enriched with new strategies. There is competition among advertisers that often make some technique saturated. The audience also has experience, sometimes bad. So it makes them […]

Easy Question as Soft Selling in Social Media. Easy questions trigger audience engagement to answer. Questions that everyone can answer. Someone thought it was a silly question. The problem is, if the question is difficult, even less provoke people to answer. Their answer is important to signal to Facebook that meaningful conversation takes place and […]

Editorial Article as Soft Selling is a powerful strategy in advertising that Ogilvy do. People come to the internet not to look for ads. They are looking for information. If on facebook, they want to make friends and seek information. If possible, they reject information distorted for commercial and political reasons. Why Editorial Article is […]

Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a […]

Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or […]

Liking principle persuasion is a very effective technique you should know to persuade, even in advertising, face to face communication and social media. If you didn’t know this technique, you exhaust your energy, time and money for using a job that not sell. Liking Principle Persuasion Definition Liking Principle Persuasion means that we tend to agree and […]

The persuasion technique social proof is most often used in ads and also political campaign. It is a very effective technique to persuade, so if you want to persuade successfully, consider this technique. Definition of Social Proof It means, if you want to persuade someone to follow what you want, show that many people include celebrity, […]

This is one of persuasive technique in advertising, consistency. This is one of  6 Cialdini’s factor of persuasion. Another factor is reciprocity that i write in here.   Advertising often using this consistency technique to seduce the audience. Why this persuasive technique in advertising work? Break commitment and inconsistency is a generally undesirable public image or make […]

Give free marketing is an irresistible offer.  This principle of persuasion can help to create a strategy and understand your competitor strategy to influence the customer.  Marketer often gives gimmick,  free something or give attention first, that makes customer have a moral duty or debt of gratitude at least give similar attention, and often buy your […]