Easily Identify Market Opportunity

If you found business ideas that suit with your passion,  then you need check market opportunity. The market opportunity is market demand. There is people group that will need and love to buy your products. You need to check market opportunity so you know it is worth spending. You will know, it is worth to spend your money, time, energy and attention? Then, identify market opportunity is often expensive, so I offer an easy and cheap way. It identifies market by online tools, like google keyword planner, Google, Google Trend and Facebook.

What you need to do to prepare is collect keyword about the product. Not just keyword in your term, but keyword in their term.  For example, if you want to sell fishing accessories, you write a list of keyword: buy bait, buy a kayak,  fishing in Arizona, cloth for fishing, fishing rod et cetera.

 

1. Google Keyword Planner

You can access Google keyword planner in this link adwords.google.com. You sign up or sign in to that website.  Then click tool icon at top right, then click keyword planner.

identify market opportunity

Google keyword planner help you to identify market opportunity. Plug your keyword at this tool, then it gives you statistic about keywords.

research-market-opportunity

That is quantity keyword that audience type on google. That is mean market demand. At least indication. You can add another keyword that gives you a strong indication, like the cheap fishing pole. You will found market demand

2. Google Trend

Google trend give you information about how many people that search the keyword in annual by month. This data gives you information about when market demand in peak and in low.

3. Facebook

Then you check facebook. Plug your keywords into facebook text box.  I mean keywords about the product on Facebook. Choose fanpage. We will check fanpage for the product. Check interaction in the fanpage. Many commercial interactions indicate a good opportunity.

 

 

Soft Selling in Social Media

Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or not to their needs. Do not know if our products can relieve their pain or not. Do not know if our product makes its tasks helped.

Mengerkenal something that is not related to their problem of course they reject. Introducing something they need is not necessarily acceptable because they are not yet clear our reputation. If they have to choose the same item from two people, one with a clear reputation, another with a vague reputation, of course, they choose a better repute.
Viewers do not buy merchandise just because of our offer. They receive an offer when they are comforted and understand that by owning your product, their tasks are solved, suffering is reduced and life becomes more comfortable.

If a firm is using a hard selling approach that unambiguously introduces the product, it shows that this product is remarkable and brilliant, how hard it is to make the product without taking into account what it is about the life of the customer segment, they will be wasting their time with you and feel disturbed.

Generally, people like it if they are deciding independently without being dribbled, let alone a tilt with misleading information.

This is called the cold market phase. The market does not yet know which product we are much less interested in. To them, we introduce reputations and introduce products without pressuring them to buy. In this phase, the right approach is advertising with a smooth sales approach or softselling. The purpose of advertising with a softselling approach is to build a branding statement about you, the company and the product.

Usually branding statements lead people to conclude that you are trustworthy and competent. Ads that blatantly sell with pressure often disrupt and run away. In print media, hard selling ads will not be challenged, just ignored. While advertising hardselling in social media can be challenged and blocked. Facebook itself has a reporting facility for the audience if you feel disturbed in an ad. The hard selling ad is disturbing to people, if not relevant to her situation.

That is soft selling in social media.

Liking Principle Persuasion

Liking principle persuasion is a very effective technique you should know to persuade, even in advertising, face to face communication and social media. If you didn’t know this technique, you exhaust your energy, time and money for using a job that not sell.

Liking Principle Persuasion Definition

Liking Principle Persuasion means that we tend to agree and follow people who are similar to us. Recommendations from friends with the same identity as us can be as effective as the recommendations of famous artists. We tend to believe and follow in people of the same tribe, same religion, same area, same organization, same struggle. People tend to say “yes” to individuals and organizations they know more and like.

If in social media, people will be affected by just people like us, both commoners, not company representatives, not an artist. Act as a friend, not a product representative, a product defender. But as an objective and impartial evaluator.

The attractive appearance makes people more welcome, but not an attractive appearance that is too far away from the general appearance used by them.
Its application to the ads on Facebook is to match the language and outlook of the market segment. How is their language? Do they tend to use formal language or informal language and young people speak?

Liking Principle in Action

The “Liking Rule” is the reason why sales representative of Yakult is not from a country where Yakult come from (Japanese), but from a similar person as the customer, women as wife in the house. They also not attractive women, because attractive women are an offense for women who have a husband.

When Cialdini wrote book title Influence, there are famous marketing event, Tupperware parties.  In the parties, hostees that promote Tupperware is not very famous people, not very expert, but people as usual and have many similarities with a customer in the term, gender,  ethnic, religion, and so on. Tupperware seller is commoners, where people would collect a monetary reward from trading to their friends.

In the parties, they give door prizes, present, music and fun things, …and then the Tupperware seller tells about the benefit of her Tupperware. The customer would usually buy  Tupperware at the party, and seller or he who promote get a commission.

That is one of 6 technique persuasion. Check another technique: reciprocityConsistencysocial proof, scarcity,  and authority.  Which the sixth? liking. It is this article. He..heheh…

Persuasive Technique in Advertising

This is one of persuasive technique in advertising, consistency. This is one of  6 Cialdini’s factor of persuasion. Another factor is reciprocity that i write in here.   Advertising often using this consistency technique to seduce the audience.

Why this persuasive technique in advertising work?

Break commitment and inconsistency is a generally undesirable public image or make use shame. Generally, people want to fulfill or be consistent with the commitments they have set. It’s not just because of the embarrassment people see.

People have a tendency to be consistent with their own promises. Inconsistent trends also exist, but that does not deny the tendency to be consistent. People tend to be consistent in their identities, statements, promises, roles they pre-determined.

Because of these characteristics, advertisers associate their offer with established identities and commitments.

Suppose if the customer segment of a manager, the sentence persuasion like this: because you are a professional manager, this software suite for you and will improve the achievement because you can manage the administration quickly and precisely.

It could also be this, if you are a disciplined manager, this watch is right for you because it can remind your promises.

This strategy of persuasion is more effective if it starts from an easy-to-accept commitment first, then gradually shifting to a vulnerable commitment to debate.

He will easily accept that debatable prone commitment because he will tend to be consistent with his previous commitments.

Public WItness

If public witness the commitment, it will also be more effective for him to follow. People tend to be ashamed to appear inconsistent. Therefore he will follow the commitment of a new commitment that is consistent with the commitment that the public sees.
People also tend to follow a commitment if they are rewarded for their commitment. He will be even more embarrassed to break his commitment.

A person’s commitment can be identified from his employment statement. All want to be seen publicly as an expert, honest, professional and credible in carrying out his work. In addition, one’s commitment is seen from his identity about religion, citizens, members of the organization and so on. Therefore by associating the offer with those identities, then people tend to accept your offer.

If for example, they do things inconsistent with their identity, can we encourage to be consistent with say, the professional seller really late? He will be compelled to return consistent with his own identity.

Identity is not always something that they said or they think. We can give a good label first. He will tend to accept the consequences of those nicknames. Suppose, Show your natural beauty with xxxx products.