Call to Action Advertising – easy but Important

In face to face communication, we often assume that communicator is not exposed himself. That is because the audience knows how to call again. But in social media advertising, it is different. We need to show how to contact us when they have the interest to follow our offer. Especially, in hard selling advertising style.

Once audiences are raised in interest, do not forget to give a call to action. Call to action provides clarity and increases the number of people who perform rather than without orders. For example, without a command, it is still possible they contact you through the inbox, but will be more optimal if there is a direct command to act.

On Facebook, we can give a call to action in the text box at the end of the description, by providing a link associated with WhatsApp us. Let’s say this:
New, Find a collection of cool shirts that show your interests.
Visit directly at our store [store address]
Buy now, too
Fast respond
Contact
Whatsapp: 081xxxxxx
Line:
Website: namadomain.com

In the example above, the action command lies in “buy now, fast respond, contact, Whatsapp”.

There is a way to make it easy for viewers to contact us via WhatsApp, that is with WhatsApp link, so viewers do not need to write our number. The trick is to modify this link, there is a number that is replaced with our WhatsApp number. https://api.whatsapp.com/send?phone=6281xxxxxx replace 6281xxxx with your WhatsApp number. Figures 62 it does not need to be given a plus, not +62, enough 62.

If our WhatsApp number is 08123456789 then WhatsApp link we are https://api.whatsapp.com/send?phone=628123456789. So when there is a viewer who clicks that button, go directly to the chat WhatsApp our number, without having to write our number.
If the link above is too complicated, uncomfortable, it can be shortened with short links like bitly.com and goo.gl. How to register first at bitly.com

List Of Social Media Post Content That Push Engagement

Engagement and relationship with customers is an important aspect to sustain business development.  Because it has several benefits. It can make a better fit between product and demand. It builds awareness and consideration to your brand.

Here list of post content on social media that trigger engagement. Then you can add your products as one of an actor in the story. That is soft selling method in social media.

Live Video (Live Video)

In the latest Facebook algorithm, facebook priority posts that build meaningful interaction. The live video broadcast brings meaningful because there is direct interaction, not just words and pictures but there are faces.
What is it?  Talk what’s in there. Is the ad unobtrusively alive? Generally, people on facebook want to communicate with friends, about useful information and entertainment. You can fill it with articles submitted directly via Facebook video.

Checklist / Template

The product is usually part of a larger program for the customer, maybe it’s a picnic, setting up a house, preparing a committee event. Providing checklists and templates can be material for covert promotions.

Discounts

We can give discounts to the viewers. With that discount, we can ask them to fill out their identity form, email, and phone.

Competition and Gifts

Competition on fanpage can provoke audience engagement for click thumbs, comments, tag friends and share. So the facebook algorithm fooled consider the posting is an issue that concerns many people and deserves to be distributed to the newsfeed.
There are several competitions that can be done. Competition with a gift for a winner. People who want to joint competition has to comments, tag and share thumbs. Competition create status with links from fanpage post, race make an interesting comment, race make photo title, race to get input, race fill point, race answer question.

The effectiveness of this method depends on the effectiveness of facebook algorithm detecting this sort of thing.

Interesting Facts

Facts about statistics, funny facts can be a comforting thing and help them respond to something for the development of their lives. Interesting facts can be about the raw materials you use in your product, or about the production process. If fanpage about coffee, make interesting facts about coffee. That’s an example. It does not have to be about that, it could be about the customer segment situation. About the city situation. About the child’s situation. About health.

Comment on the friend’s status

For personal accounts, not fanpages, comments on the status of friends will increase the chance of occurrence of our status on his status. Non-spam comments create closeness and understanding of the needs of the viewers. Which gives the opportunity of the Facebook algorithm.

Behind the scenes

The stories about the production behind can be an interesting story as well as a promotional charge. There are stories about business struggles, inventions, and inspirations that intrigue the customer segment.

Answering customer questions

Their question could be material for the status post on fanpage. This post signifies their attention. If they are called in their identities, including the question, they certainly feel particularly cared for,

Share viral status

Viral and widespread content in social media has the potential to lure engagement to your status and fanpage. If that status can be associated with the product you have. If the spice peanut sauce, ya looking for viral status about diet. New dietary methods usually tend to be viral, especially the method is better than before. For example, no need to feel hungry, no need to feel weakness and weakness of another previous diet.

If you are looking for viral posts, there are some webs that provide an updated list of buzzsumo.com.

Training Soft Selling is non Interuptive Advertising

Training soft selling is selling strategy to sell behind teaching. It is not like advertising or hard selling.

Teaching will build a reputation that we are people who understand. That perception is one of the factors of persuasion, that is an authority. People tend to bow to people who know. Suppose selling about peanut sauce spice, certainly does not have to teach about peanut sauce seasoning, but can be veiled on themes such as diet, healthy food processing, nutrition, the role of fiber for health, the dangers of not breakfast, diseases that can occur due to lack of fiber.

Soft Selling inside Teaching

They can be taught to build relationships with market segments, building a reputation for our skills. The expertise is also related to their perception of the quality of peanut sauce seasoning. With these teachings, it is easy to awaken the perception that peanut sauce spices are made with health rules.

Associated with Facebook, teaching can be done in facebook forums or on web-web teaching. Or it could also be delivered through the articles that are uploaded on Facebook.

Better teaching is delivered in the form of a video because the demand is bigger and has a clearer chance to convey something.
At the end of the article can be inserted corporate identity so that the perception of the relationship between skill and product appears.
This teaching is suitable to be placed in personal status, fanpage status, group status, Whatsapp group (facebook and Whatsapp connected) and also Facebook ads.

If you find the reading interesting and relevant to the viewer’s situation, can share it on the fanpage. Relevantly, helping viewers accomplish their tasks, especially tasks that are important and difficult for them to accomplish. Besides those things that please them.
Excerpts from this book should also not only be written in status in the form of text, manifest also in the form of images. The trick is like making a wise quote above. That quotation is similar to Training Soft Selling.

Case Study Soft Selling That Sell

In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option to refuse advertising interruption. So, to get exposure, advertisement hide behind news, story, entertainment, and learning a something new.

Advertisement hide behind the case studies

Case studies are also a contain covert advertisements.

Case studies case studies are neutral tone information. It is containing lessons, scientific and impartially impressed. For example, a case study of empowerment of small business in a village. The case study told about how economic community improved. Now they can send their children to college. We can achieve through the production of peanut spices or your products and market it to Indonesia.

A small business observer will be interested in the case study. If, for example, it is felt that the case study applicants on small business economics are small, the theme of the case study is changed, for example, the case study on diet. Diet has many people that interest in. That is far more than enthusiasts of a mall business topic.

Just make the story, “Case study of a lean body without hunger in 3 months” In the story described how peanut pasta sauces very role in the effort slimming program. Slim body enthusiasts will be interested in the story, and also peanut pasta sauce or your product.

The story is more interesting than advertising because it deals with the problems they face and the solution has authority because it is based on experience.

How to infiltrate advertising message in case studies. It does not have to expose your product in theme. The theme of case studies also shows learning point that relevant to them. For example, learn from economic empowerment.

That is case studies soft selling.