Benefit in Advertising

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The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation. Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them. Pleasure […]

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Effective Headline to Grab Attention

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What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do. The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can […]

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Facebook Ads Post Component

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If we didn’t add attention to Facebook ads post component, we can miss something.  I will show you element or component of Facebook ads. (1) Social information At the top, there is social information if there happens to be a friend of ours who have clicked the likes on this fanpage. Sometimes there are, sometimes none. […]

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Call to Action Advertising – easy but Important

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In face to face communication, we often assume that communicator is not exposed himself. That is because the audience knows how to call again. But in social media advertising, it is different. We need to show how to contact us when they have the interest to follow our offer. Especially, in hard selling advertising style. Once […]

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List Of Social Media Post Content That Push Engagement

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Engagement and relationship with customers is an important aspect to sustain business development.  Because it has several benefits. It can make a better fit between product and demand. It builds awareness and consideration to your brand. Here list of post content on social media that trigger engagement. Then you can add your products as one […]

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Training Soft Selling is non Interuptive Advertising

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Training soft selling is selling strategy to sell behind teaching. It is not like advertising or hard selling. Teaching will build a reputation that we are people who understand. That perception is one of the factors of persuasion, that is an authority. People tend to bow to people who know. Suppose selling about peanut sauce […]

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Case Study Soft Selling That Sell

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In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option […]

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Easily Identify Market Opportunity

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If you found business ideas that suit with your passion,  then you need check market opportunity. The market opportunity is market demand. There is people group that will need and love to buy your products. You need to check market opportunity so you know it is worth spending. You will know, it is worth to […]

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Soft Selling Social Media

Soft Selling in Social Media

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Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or […]

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liking principle persuasion

Liking Principle Persuasion

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Liking principle persuasion is a very effective technique you should know to persuade, even in advertising, face to face communication and social media. If you didn’t know this technique, you exhaust your energy, time and money for using a job that not sell. Liking Principle Persuasion Definition Liking Principle Persuasion means that we tend to agree and […]

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Persuasion technique in advertising

Persuasive Technique in Advertising

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This is one of persuasive technique in advertising, consistency. This is one of  6 Cialdini’s factor of persuasion. Another factor is reciprocity that i write in here.   Advertising often using this consistency technique to seduce the audience. Why this persuasive technique in advertising work? Break commitment and inconsistency is a generally undesirable public image or make […]

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give free marketing

Give free Marketing

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Give free marketing is an irresistible offer.  This principle of persuasion can help to create a strategy and understand your competitor strategy to influence the customer.  Marketer often gives gimmick,  free something or give attention first, that makes customer have a moral duty or debt of gratitude at least give similar attention, and often buy your […]

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