Benefit in Advertising

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The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation. Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them. Pleasure […]

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Effective Headline to Grab Attention

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What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do. The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can […]

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Attention Factor : Interest

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Interest is attention factor. If someone talks to you about what is the matter for you, of course, you are interested in that conversation.  We can exploit this character on social media than mass media. Facebook has a uniqueness in advertising rather than advertising in the mass media. Because Facebook allows for the selection of a limited target […]

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history of advertising

Think Forward Through Learning History of Advertising

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Specific advertising techniques or persuasion are not lasting or always work. That is learning point from the history of advertising in America. Even though they are not at all discarded, enriched with new strategies. There is competition among advertisers that often make some technique saturated. The audience also has experience, sometimes bad. So it makes them […]

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Don't Sell Ice to an Eskimo

Don’t Sell Ice to an Eskimo

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Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products. 5 meaning […]

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Why is Value Proposition Important for Us

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The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship. Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that  capable of providing solutions for consumers, then the […]

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Small Step Big Leap

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Small Step Big Leap in creating products and services that based value proposition that fit with customer requirement. I show you why. The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation […]

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