Case Study Soft Selling That Sell

In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option to refuse advertising interruption. So, to get exposure, advertisement hide behind news, story, entertainment, and learning a something new.

Advertisement hide behind the case studies

Case studies are also a contain covert advertisements.

Case studies case studies are neutral tone information. It is containing lessons, scientific and impartially impressed. For example, a case study of empowerment of small business in a village. The case study told about how economic community improved. Now they can send their children to college. We can achieve through the production of peanut spices or your products and market it to Indonesia.

A small business observer will be interested in the case study. If, for example, it is felt that the case study applicants on small business economics are small, the theme of the case study is changed, for example, the case study on diet. Diet has many people that interest in. That is far more than enthusiasts of a mall business topic.

Just make the story, “Case study of a lean body without hunger in 3 months” In the story described how peanut pasta sauces very role in the effort slimming program. Slim body enthusiasts will be interested in the story, and also peanut pasta sauce or your product.

The story is more interesting than advertising because it deals with the problems they face and the solution has authority because it is based on experience.

How to infiltrate advertising message in case studies. It does not have to expose your product in theme. The theme of case studies also shows learning point that relevant to them. For example, learn from economic empowerment.

That is case studies soft selling.

Attention Factor In Ads

Attention Factor In Ads is important to make ads sell and make ads cost efficient. Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black suit. The two men quarreled and fought in front of them a gathering of psychologists and scientists. There was a shot. Both escaped.

The forum leader asked the psychologists to tell what they had witnessed for the police investigation. forty scientists wrote the full report of the testimony.

Apparently, nobody presents a full report. Of the 40 scientists, only 6 are not wrong in mentioning facts. while 12 people did not mention 50 percent of the facts that occurred. only four people wrote that the black man was not wearing a hat. Her coat is said to be red, brown, black, blue, or colored like a hat.

Interest as Attention Factor In Ads

What is the meaning of this experiment? This experiment shows that same senses. But every one of scientist shows different  reports. It shows selective attention. What concerns us may not be the concern of others. And vice versa. There is a tendency we see what we want to see, hear what we want to hear. This difference of attention arises from our internal motivation or situation, not because of the outside factors.

What is it mean for ads? It means that it is better for ads to make an adjustment to the interest of target market or segment. The interest of audience is one of attention factor In Ads. In the social media ads, that can deliver ads to a specific audience, we can make an adjustment the message that most relevant to them. If we said about most specific information about them, it is, of course, can grasp their attention. For example, their name, their problem, their property, their profession, their hobby.  If we want to grasp their attention in the social media ads, we can target very specific segment and create a more personal message for them.