Sales Copywriting Headline That You Can Copy

This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells by using template copywriting. This template copywriting help you quickly create copywriting. It is the second list of template copywriting. See the previous copywriting article here.

[Painful Problem]? We have Solution

This template shows your targeted audience problems. That is magnetic words because your market has a concern about their problem. Especially problem that painful for a narrow market. To reduces the cost of marketing, it is better to send this message to a narrowly targeted market segment. Facebook trace audience profile based on geographic, demographic, interest, and behavior. It includes information that audience on Facebook didn’t tell but automatically tracked because they use GPS, and they control keyword and mouse on facebook.  In Facebook ads, you can get it in audience insight.  In mass media advertising, you only can choose audience by type of magazine or newspaper.  Not so specific niche, so it is expensive. You can add your audience, maybe: Nebraska, student dog lover, cat lover, accountant, Muslim, Christian, Jews, bird lover, teenager, a teenager that fall in love, et cetera.

The template talks about the solution. That is seduction. Persuasive word offers a solution that products promise if customer segment using products.

Identify Problem

If you choose audience segment, imagine their activity and task. Then what is their problem that painful and consume their energy. So, what is consume their time and make them wake up in the night?  That is their problem, that you can offer a solution to reduce their painful problem.

Tweak Template Copywriting

You can tweak the template to suit your products and target segment.

The first example, Your dog sick? We can heal it

Second, Too much busy job in accounting? We have solution to make it easier.

Third, Small profit? We can scale up your business

Fourth, Too many time to writing? we have solution

Sixth, You didn’t get fish? We have solution

Seventh, Too busy to create rapport? We have solution

Eighth, Your child’s toys is not creative? we have a solution.

Then, the sale copywriting headline template hide assumption that products solve the problem that customer has.  So, No evidence in that statement that proves.  If you have critically thought, you ask the question, is it correct that your products solve the problem that customer has? That is criticizing and intriguing. That is not my job, I already show you Sales Copywriting Headline That You Can Copy.

Another Sales Copywriting Headline that You can Tweak

  • The best (audience/profession) need the best (insert product)
  • That Monday feeling. (insert photo) (hashtags)
  • (number) reason your (common product) sucks (and how to make it the best)
  • here’s what (credible authority) uses to (insert task) by (insert percentage)
  • what’s going on at (insert your company) today?
  • before, (insert person) couldn’t do (insert task/achievement). Now, with (product), s/he can
  • How you’ll feel when you (do something)(insert customer testimonial) (insert customer photo)
  • Short on time? Get (product)
  • How did (your company) achieve (insert achievement) with (insert something unexpected)?
  • (insert audience) often struggle with (insert task). Here’s how (insert product) Turn (insert task) from failure to success
  • We spotted (insert your product) in the wild! (insert photo)
  • Your face when you register for (event). (insert photo)
  • We had a problem with (insert problem). So, we solved it with (insert product). Could this work for you, too?
  • (task) used to be a pain. Then come (product/service/feature)
  • Nothing is (insert commonly held belief)
  • what’s your top (insert task) tip?
  • Here at (insert company), we’re doing (insert task) better with (insert partner product/company)
  • Be the best at (insert task) with this (insert content type) from (insert source)
  • The best (product) for (task) isn’t what you think
    (influencer) said, (insert quote). Here’s how to do it.
  • You don’t need (item/resource) to
  • Still doing (insert task) the old way?
  • There’s bound to be a (something desirable) for you
  • Don’t let (problem) get in your way
  • What make (insert your company) the best (insert company type) in the (insert industry)?
  • (insert task) + (product) = result
  • what if you could (get something desirable) while (getting something desirable)?
  • do (insert task) better with these (insert number) tips
    (insert percentage) of (insert audience) use (insert product) to (insert task)
  • more (insert benefit). Be one of them
  • Turns out (something desirable) is actually (something humorous)
    (task) is tough. Then come (product). Now, it’s (adjective)
  • When (task) goes wrong, the best (audience) use (product)
  • How can man better with a t-shirt
  • How can (your product) make d4 easier?
  • No one thought (insert person/customer) could do (task). With (insert
  • product), they proved their doubters wrong
  • Who needs (object/resource) when you have (product)?
  • how does (company)’s team (task)? We’re glad you asked
  • Stop struggling. Start succeeding. This post shows you how. (link)
  • Love (product/hobby/trend/etc)? Then you’ll love this. (photos)
  • How can (audience) do (task) better? The answer starts (product)
  • Shout out to (insert follower handle) for this awesome pict! (photos)
  • we struggled to (insert task). Then (product) changes everything.
  • That feeling when (insert action/situation)
  • do (insert task) better
  • what happened when (company) ditched (tactic) for (tactic)?
  • How does (company) do (task) with (insert third-party product)?
  • the old way: (insert outdated tactic). The better way: (insert new tactic)
  • Great news! You can now (insert action) with (insert product)
  • no more (insert problem). Say hello to (insert product).
  • Here’s one way to get the job done. (photo)
  • Have you noticed anything different about
  • Where’s the best (location) for (task/interest)?
  • how we increase our (insert metric) by (percentage) with (insert something expectation)
  • here’s how we (insert achievement) (and you can too)
  • let’s be honest: no one has enough time to (do something). Smart (insert audience description) do this.
  • Say goodbye to (insert problem)
  • what’s your favorite (your product) feature
  • How many of these tips have you tried? (insert url)
  • Here’s why you don’t need a (commonly held belief)
  • (problem) sucks. (your product) doesn’t
  • Later, (insert problem). (insert photos)
  • How did (company) grow (metric) by (insert percentage)? The answer might surprise you
  • your (task)  could be this easy, too. (include photo of completed task)
  • What’s your favorite (insert tactic/ product)
  • (insert achievement) in just (insert length of time)
  • want to (experience something desirable)? Here is the (way to get it)
  • We’ve got the inside scoop on (breaking news)
  • (do something) to (get something desirable)
  • Could you (task) better with (product)?
  • What make (your company) the best place to work? Ask (insert employee): (testimonial)
  • Are you (doing something) like you should be?
  • Our friends at (insert partner company) just (insert achievement)
  • time’s running out! Sign up for (insert event) by (insert date).
  • Wish you were here? (insert photo of location)
  • Could using (insert products) to (insert task) improve (insert metric)
  • The old way: doing (insert task) by (insert action). The new way? (insert product)

Copywriting That Tweak Facebook Algorithms

Copywriting facebook algorithms? Really? Yes. Some copywriting adjust Facebook algorithms to reach more audience. For some advertisers, there are some post writing techniques, copywriting or advertising scripts on facebook that in those times, but for the future will allow ineffective because of the algorithm.

Some ebooks about postal techniques are luring people to get involved. That is how to outsmart the algorithm by creating posts that get people to comment and click on links. Its term for commenting comments and sharing its name, engagement pass. While the title that lures people to click is the link bait. Friend feedback is trying to make facebook direct people, use a Facebook algorithm and see good messages and spread to others. The trick is to give orders.

Example Copywriting Facebook Algorithms

• please share and tag friends and xxx results
• [pictures of people in using situations,], may we avoid such fate. Can you please?
• Specifically serious, please share this post and comment below yes, we will notify the special price through the inbox (already deducted n discount).
• It can be really surprising! Phonexxxxxx already exist and go on sale at the flash sale next week! Agree? And more interesting again, for those of you who disappointed because didn’t get the flash sale, try dah follow-up giveaway 30 “special way” for getting [your products] blue in flash sale next week! Cekidot do:
1. Go the FB [your products] fanpage
2. Share this [your products]xxx post
3. Follow our IG at [your products]
4. Tell us in the column below ID Instagram you create verified.
• May you be the lucky one of the 30 winners of the “Special Road” yes!
• Abis holiday, can get [your products] free? Want? Love tells us what you if you get [your products]? Write answer/post photo #tagar in a comment field. 1 selected rank will get 1 (one) [your products]! #tagar #tagar

Status with a blatant command that managed to gain thumbs up, comment, share and also sales, but that we have seen the development of the Facebook algorithm, in 2017 it was fought by the algorithm. Perhaps many people are still using the technique because the ability of the algorithm is not perfect, but in the future, it is not impossible that way cannot be done anymore because Facebook detects it.

Benefit in Advertising

The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation.

Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them.
Pleasure is one element of motivation or incentive, why people do things, including buying. People feel pleasure when the tasks, the dreams are achieved. Goods and services can provide pleasure in the form of functional, emotional and self-expression benefits.

Beloved Brands  show benefit in advertising  as follows:

3 Benefit in Advertising

Functional Benefits

1. Work Better: faster, more durable, safer, stronger, better material, better quality, better trade,
2. Life is easier: easy to use, time-saving, efficient, uncomplicated, manageable, controlled, one roof, integrated
3.Cost cheaper: cheaper, lower risk, future investment, resale price is high
4. Close family relationship: celebrating family moments, education, more comfortable homes, more comfortable families, safe families,
5. Make you smarter: update current knowledge, better decisions, find a way out,
6. Healthier: reduce pain, prevent disease, more fit, fitter,
7. Getting Money
8. Have more free time

Emotional benefits

The emotional benefits of a product are the benefits of what people feel when they have products and services.
1. feel optimistic: motivated, inspired, feel special, feel successful
2. curiosity: competent, wiser, smarter, richer information
3. feel free: feel interesting, feel alive, happy, feel free
4. feel liked by others: preferably, more loved, more accompanied, more favored, more recognizable
5. feeling under control: more secure, trusting, reliable
6. Feel Comfortable: easy to get along, relax, feel loved, nurtured, more comfortable
7. Feel Safe: feel secure when retired, feel safe at home, save money, worry-free.

Benefits of Self-Expression

The product provides benefits to self-expression if it helps someone to convey who he is. Products and services that help people to express themselves will be something of value to them. The need to be respected, the need to be special and special is fulfilled through the products and services.
Here are the details of the benefits of self-expression of a product.
1. Delivering social status: more luxurious, more rich, more educated, more prestigious.
2. Demonstrate passion and expertise: show passion in a field and expertise, more visible to the expert.
3. Show courtesy: show respect to customs and propriety
4. shows the character: more elegant, more visible, more looking cool, more beautiful, more practical, more intelligent.
5. show his political attitude
6. show beauty, beauty, slimness.

That is three kind of benefit in advertising.

Effective Headline to Grab Attention

What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do.

The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can be a prize. Researchers Dr. Flint McGlaughlin from MECLABS Institute. Of the 10 titles, the responses are different, although what is offered is the same. There are more fishing titles to follow his offer, which is to fill the survey.

Are the titles more interesting?

Titles that entice interest are titles that prioritize what the viewer gets first, whereas what to do is delivered later in the title. “Earn money with free surveys”, is more of an interest than “do surveys and earn money”.

The more interesting headline than  “Earn money” is “Earn 2,000,000 Rupiah”. It is more detail version. Then “Free survey” in detail with “only 10 minutes free survey”. So the complete sentence becomes “Get 2.000.000 rupiah with just 10 minutes free survey.”
After Principle 1, All marketing messages should be centered primarily and first on the customer’s behalf. Stress on what they get, rather than what to do.

Headline Task

The purpose of the headline is not to invite to buy. The purpose of headlines is not to encourage customers to act. The goal of the headline grabs its attention to read into the next section, the introduction. Introduction encourages the reader to read the next points. These points encourage the reader to take action.

Therefore the headline does not have the big task to persuade people to buy. Although no problem if the headline does. Headlines task is to attract attention to see further advertising. Why is it no problem for a headline to persuade to buy? Because sometimes it is necessary for Facebook, advertisers can find a market that requires your product, so the invitation to buy it they can receive with pleasure. The call to buy also appeals to them.

In another article about value proposition, including about the features, benefits, and differentiation in advertising that we offer to the customer segment. Segments customers buy because of benefits and differentiation, not because of the features. Feature information can also make them buy, provided they already have a reason that the feature is related to the benefits they expect to solve the problems it faces.

The value proposition is not only beneficial for improving the product but also for the materials of preparing advertisements for customer segments. Ads will contain benefits and differentiation and persuasive language. Since this is an advertisement on Facebook, then the form of advertising consists of headlines, subheadline, images, links or calls to action.