Fall of Madison Avenue and Rise of Digital Marketing

/ | Leave a Comment

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard writes, the best attitude faces the decline of Madison Avenue’s advertising industry is to let it pass. Madison Avenue was a trading city in America in the 19th century, after the first world war. Then […]

Read more »

Persuasive Copywriting Template

/ | Leave a Comment

The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our […]

Read more »

An Easy Template based Copywriting

/ | Leave a Comment

This is an easy template based copywriting that is helpful. It helps you as an internet marketer to do our task is to sell. So we must have so compelling copywriting that make you rich. If you have no time to learn copywriting and read the book because it spends too much time, read this article. This […]

Read more »

Copywriting Brief Template That Sell

/ | Leave a Comment

We often need Copywriting Brief Template to create ads copy on social media, especially in Facebook ads. Audience attention is short, so we need to create strong, persuasive and short copywriting.  As a sole marketer or business owner, our task is to sell our service or products. That is why we need so powerful brief […]

Read more »

Sales Copywriting Headline That You Can Copy

/ | Leave a Comment

This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells […]

Read more »

Copywriting That Tweak Facebook Algorithms

/ | Leave a Comment

Copywriting facebook algorithms? Really? Yes. Some copywriting adjust Facebook algorithms to reach more audience. For some advertisers, there are some post writing techniques, copywriting or advertising scripts on facebook that in those times, but for the future will allow ineffective because of the algorithm. Some ebooks about postal techniques are luring people to get involved. That […]

Read more »

Benefit in Advertising

/ | Leave a Comment

The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation. Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them. Pleasure […]

Read more »

Effective Headline to Grab Attention

/ | Leave a Comment

What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do. The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can […]

Read more »

Facebook Ads Post Component

/ | Leave a Comment

If we didn’t add attention to Facebook ads post component, we can miss something.  I will show you element or component of Facebook ads. (1) Social information At the top, there is social information if there happens to be a friend of ours who have clicked the likes on this fanpage. Sometimes there are, sometimes none. […]

Read more »

Call to Action Advertising – easy but Important

/ | Leave a Comment

In face to face communication, we often assume that communicator is not exposed himself. That is because the audience knows how to call again. But in social media advertising, it is different. We need to show how to contact us when they have the interest to follow our offer. Especially, in hard selling advertising style. Once […]

Read more »

Objection Handling in Advertising

/ | Leave a Comment

Usually, when reading advertisements people have frames in mind, that the ads must be prominent-unimportant of himself. Consider himself number one. In the old days, ketchup ads say that their products are number one. Typing the one-sided statement was the appearance of many ads, including ketchup ads, a viewer’s critical attitude to the ad. More […]

Read more »

Training Soft Selling is non Interuptive Advertising

/ | Leave a Comment

Training soft selling is selling strategy to sell behind teaching. It is not like advertising or hard selling. Teaching will build a reputation that we are people who understand. That perception is one of the factors of persuasion, that is an authority. People tend to bow to people who know. Suppose selling about peanut sauce […]

Read more »
history of advertising

Think Forward Through Learning History of Advertising

/ | Leave a Comment

Specific advertising techniques or persuasion are not lasting or always work. That is learning point from the history of advertising in America. Even though they are not at all discarded, enriched with new strategies. There is competition among advertisers that often make some technique saturated. The audience also has experience, sometimes bad. So it makes them […]

Read more »

Easy Question as Soft Selling in Social Media

/ | Leave a Comment

Easy Question as Soft Selling in Social Media. Easy questions trigger audience engagement to answer. Questions that everyone can answer. Someone thought it was a silly question. The problem is, if the question is difficult, even less provoke people to answer. Their answer is important to signal to Facebook that meaningful conversation takes place and […]

Read more »

Editorial Article as Soft Selling

/ | Leave a Comment

Editorial Article as Soft Selling is a powerful strategy in advertising that Ogilvy do. People come to the internet not to look for ads. They are looking for information. If on facebook, they want to make friends and seek information. If possible, they reject information distorted for commercial and political reasons. Why Editorial Article is […]

Read more »

Daily Story as Soft Selling in Media Social

/ | Leave a Comment

Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a […]

Read more »
Soft Selling Social Media

Soft Selling in Social Media

/ | 1 Comment on Soft Selling in Social Media

Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or […]

Read more »
Persuasion technique in advertising

Persuasive Technique in Advertising

/ | Leave a Comment

This is one of persuasive technique in advertising, consistency. This is one of  6 Cialdini’s factor of persuasion. Another factor is reciprocity that i write in here.   Advertising often using this consistency technique to seduce the audience. Why this persuasive technique in advertising work? Break commitment and inconsistency is a generally undesirable public image or make […]

Read more »
Don't Sell Ice to an Eskimo

Don’t Sell Ice to an Eskimo

/ | Leave a Comment

Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products. 5 meaning […]

Read more »

Facebook Algorithm 2018, How to Dealing With?

/ | Leave a Comment

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”. That is a new benefit that Facebook offer […]

Read more »

Funneling Marketing Ideas

/ | Leave a Comment

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas. These ideas break our mind block and stuck when we want to If you market our products. Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What […]

Read more »

Create Value Proposition  Video Script

/ | 1 Comment on Create Value Proposition  Video Script

Create Value Proposition  Video Script is important to make advertising more persuasive. The value proposition can help to inspire us to create the persuasive advertisement. Why, because value proposition exposes benefit for them, solve the solution, reduce pain and increase gain. Based on the value proposition, advertisement focus to creates new sign and language of […]

Read more »

Attention Factor In Ads

/ | Leave a Comment

Attention Factor In Ads is important to make ads sell and make ads cost efficient. Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black […]

Read more »
Persuasion Factor

Persuasion Factor that Important

/ | Leave a Comment

Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world.  Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and […]

Read more »