Social Media Characteristics that Every Advertiser Must Know

Social media characteristics have very different than mass media characteristic. Don’t just plug your print media ads into Facebook ads. That is using Facebook ads and without using facebook ads feature. So consider character and feature of facebook ads character.

Character Facebook # 1: We Can Quickly Identify Audience Reaction

The viewer’s reaction to Ads on Facebook is instantaneous. While the reaction of mass media viewers more difficult to identify. This is because Facebook includes two-way media. You serve ads, viewers can respond to a thumbs up status or an ad, thumbs up or follow a page, commenting, sharing, clicking a link, clicking the purchase basket and sending a private line message.

What’s the point of knowing this for advertisers on facebook? By knowing this, we know earlier, one day is enough, how many viewers like our ads. How many people who are interested and purchased, how many are interested but they have the objection about price, range, and other. We’d better prepare a lot of ads, then check in a day, where the ads get a positive reaction. Advertising that provokes their interest to follow your offer, are maintained. Ads that do not interest them, can be stopped. Advertising that works well, which triggers the target audience to contact you and buy, can be forwarded.

Facebook Character # 2: Advertisers can collect audience data as well

This is a Facebook feature that gives us accumulative rewards from the work of advertising. We not only get results from sales but also get data about a group of interested people, which in the future we can lead to sales.

If you install a commercial status on a free facility, we can know the account that gives the thumbs up, comments and conveys the message through private channels, or can also contact WhatsApp us.

If you put ads on paid Facebook ads, in addition, you get you can search, find and collect people who love your product.

Character Facebook # 3: there are free and paid to advertise

When the definition appears, any mass media that reaches a large audience must pay to use it. Because the operational costs of the media are very large, then advertiser must pay to the owner of the media.

But in social media, anyone with an account can post commercial messages on personal status, facebook page (fan page) and Facebook group. It’s free with limitations. Facebook limited free account to reach to friends only who  interact, followers, Facebook page, and members of the facebook group. Facebook account cannot reach people who have no friend connection with them by free status unless your message is very interesting so there are friends who share your status.

Writing ads on personal status, groups, and pages (fan page) for free it has a weakness in terms of reach. The free ads only reach friends, group members and followers of the page (follower fan page). Paid advertising can fix this weakness.  Paying Facebook ads, or better known as Facebook ads can reach people outside the group members, friends, and followers of the page.

Impact Social Media On Advertising, what it mean for marketer?

Impact Social Media On Advertising is an interesting topic for the marketer. It is important to know the characteristics of social media facebook, in order to optimize the ability of Facebook for advertising purposes. Facebook advertising is not like moving mass media advertising into the Facebook channel because it means not exploiting the power of Facebook. Advertising in the mass media is to compose advertisements, after previous market research, then submit the ad copy to the mass media. After the case. Of course not forbidden to do such a thing on facebook. However, it is wasteful and ineffective. We can use the power of Facebook to achieve the purpose of advertising with time, energy and cost savings.

Audience Data

Social media Facebook has a data audience that keeps current and actual (update real time). Facebook records what you write on forms like name, gender, date of birth, residence. Not only that, Facebook also record the behavior that you do not write in the form.

Facebook records: what you click on, how long you read a status, image, video, what links are clicks, mobile phone you use, internet signal you use, where the position where you are when holding the phone and others.

Mass media have no audience data like Facebook. The mass media also have audience profile data, but it’s not as recent and instant as facebook. The mass media understands the profile of the audience not directly, but through a sample survey of the population, not all people are surveyed. Things that are known are also not as detailed as Facebook.

The profile of an audience on Facebook includes:

  • location,
  • HomePosition,
  • Language,
  • Family Member,
  • Profession,
  • Education,
  • Politics (American Only),
  • Income,
  • Celebration,
  • Relationship,
  • Generation,
  • The momentum of Life,
  • Gender,
  • Friends of whom,
  • Age,
  • Fanpage followed,
  • Apps that they use,
  • Hobbies,
  • Entertainment,
  • Industry,
  • Interest in Technology,
  • Sports,
  • Online Shopping,
  • Food and Drink,
  • Web that they visited,
  • Level of engagement oFacebookok activities,
  • Owned cars, Financial activities,
  • Buying behavior,
  • Mobility,
  • Activities Business,
  • Expatriate, and
  • buying behavior.

We can see in more detail all in the audience insight – or audience insights.

By having the most up-to-date, instantaneous audience of data, ads on Facebook can leverage that data to achieve its goal of seducing people to buy what you sell. With that data, you can consider in the preparation of their product and service that you offer.

That is Impact Social Media On Advertising.

Role Advertising In Business like a striker in Football

Role Advertising In Business like a striker in Football. Advertising is important, but not the only one. Where is the position of advertising in the canvas business model? It is on the channel. The position of the ad in a business model is part of the promotion, while the promotion is part of the channel.

His job is to communicate with brands, show credibility, introduce products and seduce people to buy products. This ad assignment should not be done in a single ad. Sometimes there are ads that only show that their brand has credibility, trust and is committed to being honest and offering good ones.

For example, the ad invites the target market to pray for us to succeed in achieving our goals. Then there is a small brand name below, the name of the product or company name, or the name of the web. Sometimes there are at once introduced the brand and seducing the target market to buy the product.

False Thinking

Often, businessman thinks that when he produces then he promotes in the advertising, includes facebook. If he fails to sell, he thinks that facebook wrong. That is the wrong conclusion, or not always that is the correct conclusion. Not enough evidence to conclude like that. Products can not fit customer profile, so whatever quality and persuading our ads, it can not sell.

If products are fit to customer hope, need and avoid fear, if ads also seduce, but no selling. What is wrong? Maybe we wrong perception of the customer profile. So we need research and update the customer profile. Our perception is not reality, that is a map that we create that may be wrong?

We can research our customer profile with audience insight on Facebook. In audience insight, we can filter people by geographic, demographic, psychographic, and activity. Then we can see what fanpage that they like. Fanpage that they like signs to discover their need, hope, fear, and expectation.


Value Proposition Component that Must to Consider

Value Proposition Component is the factor or partner that have a big impact to value proposition.  They are also communicate value to the customer.

Usually, people think that marketer is promotion guy. A person who produces is not a marketer. That is wrong.

The marketer is every one that sends the message to a target market by their work, symbol, service, and product. A key partner is an outsider of a company that plays an important role in the company. They are, for example, suppliers of materials and financial services.

Key activities and key resources also speak signal to the target market. Key activities of the company’s internal activities to provide an offer to the company. The key resources are time, money and energy to perform key activities. They also ‘talk’ or give the signal to the target market.

Financial managers who manage cash flow, costs and revenues also ‘talk’ to the target market. Financial managers may not necessarily meet with customers and target markets.

Everyone sends the value to the customer

How can they ‘talk’ to the target market, meanwhile they never meet? They talk to the target market through material quality and cost and time efficiency. Their support also determines the offer that we propose to the target market. Customers enjoy the speed of service, quality of goods, a convenience that key partners and key resources have sought. Even financial managers also talk to the target market in the smoothness of products and services enjoyed by customers.

Customer relationships also ‘talk’ to the target market. Customer relationships include customer assistance, facilities or tools that serve customers, building a community for customers as well as giving customers the opportunity to participate in creating and serving each other among themselves.

Channels ‘talk’ to the target market directly through word and image or video and through affordability. Channels are an effort to make the value offer affordable to the target market. The channel is not just the distribution of goods alone, but also promotion. The task of the channel is to deliver value proposals to the target market or market segment. Submission of the offer is done by wooing (promoting) and distributing the product to the target market, so the target market is easy to reach the value offer.