Tag: ads

The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our […]

This is an easy template based copywriting that is helpful. It helps you as an internet marketer to do our task is to sell. So we must have so compelling copywriting that make you rich. If you have no time to learn copywriting and read the book because it spends too much time, read this article. This […]

We often need Copywriting Brief Template to create ads copy on social media, especially in Facebook ads. Audience attention is short, so we need to create strong, persuasive and short copywriting.  As a sole marketer or business owner, our task is to sell our service or products. That is why we need so powerful brief […]

This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells […]

Copywriting facebook algorithms? Really? Yes. Some copywriting adjust Facebook algorithms to reach more audience. For some advertisers, there are some post writing techniques, copywriting or advertising scripts on facebook that in those times, but for the future will allow ineffective because of the algorithm. Some ebooks about postal techniques are luring people to get involved. That […]

What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do. The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can […]

In face to face communication, we often assume that communicator is not exposed himself. That is because the audience knows how to call again. But in social media advertising, it is different. We need to show how to contact us when they have the interest to follow our offer. Especially, in hard selling advertising style. Once […]

Specific advertising techniques or persuasion are not lasting or always work. That is learning point from the history of advertising in America. Even though they are not at all discarded, enriched with new strategies. There is competition among advertisers that often make some technique saturated. The audience also has experience, sometimes bad. So it makes them […]

Editorial Article as Soft Selling is a powerful strategy in advertising that Ogilvy do. People come to the internet not to look for ads. They are looking for information. If on facebook, they want to make friends and seek information. If possible, they reject information distorted for commercial and political reasons. Why Editorial Article is […]

Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a […]

This is one of persuasive technique in advertising, consistency. This is one of  6 Cialdini’s factor of persuasion. Another factor is reciprocity that i write in here.   Advertising often using this consistency technique to seduce the audience. Why this persuasive technique in advertising work? Break commitment and inconsistency is a generally undesirable public image or make […]

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas. These ideas break our mind block and stuck when we want to If you market our products. Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What […]

Attention Factor In Ads is important to make ads sell and make ads cost efficient. Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black […]

Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world.  Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and […]

Learn from godfather  is entertaining and interesting. In one of the scenarios of the movie God Father, famous singer Johnny Fontane said that his career has a problem to Godfather, Fontane said he was rejected for the lead film by movie studio director Jack Woltz, though the role most suited him. It can be maintained his […]

How Advertising Persuades Us? How does advertising seduce? Ads seduce people influence others, attract attention, arouse their desires, tell them how to satisfy their needs, show benefits when following your advice, and risk not following your advice. American advertising makes the acronym of how ads woo the target market, known as A.I.D.A (Attention, Interest, Desire, […]

Social media characteristics have very different than mass media characteristic. Don’t just plug your print media ads into Facebook ads. That is using Facebook ads and without using facebook ads feature. So consider character and feature of facebook ads character. Character Facebook # 1: We Can Quickly Identify Audience Reaction The viewer’s reaction to Ads on Facebook […]

Impact Social Media On Advertising is an interesting topic for the marketer. It is important to know the characteristics of social media facebook, in order to optimize the ability of Facebook for advertising purposes. Facebook advertising is not like moving mass media advertising into the Facebook channel because it means not exploiting the power of […]

Role Advertising In Business like a striker in Football. Advertising is important, but not the only one. Where is the position of advertising in the canvas business model? It is on the channel. The position of the ad in a business model is part of the promotion, while the promotion is part of the channel. […]

Value Proposition Component is the factor or partner that have a big impact to value proposition.  They are also communicate value to the customer. Usually, people think that marketer is promotion guy. A person who produces is not a marketer. That is wrong. The marketer is every one that sends the message to a target market by […]

Marketing as soul means everyone is a marketer in their roles. Advertising also a marketer but not the only one. It is one of the marketing factors. Advertising alongside other factors aims to keep sales on an ongoing basis. Ogilvy says the sole purpose of the advertisement is to sell (advertising is not an art form, […]

Hard selling advertising is ads that drive sales transactions. Not in covert, but in overt. It shows that they want to sell goods clearly. The ads suggest buying the product with add to cart button. The advertising blatantly telling about the benefits of the product and asking people to buy, sometimes a little force, by […]

Advertising goal is conversion but they do in several steps. Lucky is not always happened. Therefore, ads slowly lead the target market step by step. Starting from introducing brands to build trust and recognition, then followed by delivering product benefits to encourage sales transactions. Here are the levels of targets the ad wants to achieve. […]

Advertising In Social Media has interactive and informed decision. What is the function of advertising? Eh. Wait a minute. Why discuss ad functionality while we can create ads by modifying other people’s ads? Other people’s ads have their own targets. Their target can be the same as our target, can also be different with our target. If […]