Advertising In Digital Age is different than advertising in mass media. So different, so we need to redefine advertising.
What is the advertisement? I get the feeling that the meaning of publicizing ads or advertisement is as yet old, as yet promoting in the press era. Investigate this. The ads as indicated by Philip (Kotler, 2011: Marketing Management) are (1) non-by and by identifiable data interchanges (2) paid and (3) powerful about administration items and thoughts by (5) supports clear personality through (6). In spite of the fact that promoting in the time of online networking, not nonindividual, more individual.
In the twentieth century might be known as the period of mass communication. Mass communication turned into a remarkable wonder around then. The Communication achieves a level where individuals can converse with a large number of individuals at the same time. The type of TV, daily papers, magazines, and radio. It is the most recent innovation. Promotions have non-individual or impersonal qualities as portrayed by Philip Kotler.
Definitions that underline usefulness are more important to media changes. Presently is the prevailing press move from broad communications to intelligent media, similar to the web, including web-based social networking like facebook, Twitter, Google Plus, Whatsapp, Linkedin, et cetera. The definition that accentuates the capacity of the advertisement is the meaning of Ogilvy. In fact, Ads by David Ogilvy additionally advance Ogilvy’s publicizing organization, making it more enchanting, all the more encouraging.
According to Ogilvy: promoting isn’t a fine art, it’s a medium for data, a message for a solitary reason: to offer. The advertisement isn’t a workmanship, however a medium of data, a message with one reason: offering (Ogilvy, 2013, Ogilvy on Advertising, Knopf Doubleday Publishing). Ogilvy is a notable advertisement agency in the US, This is positively not quite the same as Philip Kotler, a scholastic. He is the proprietor of the incredible publicizing office in America. The definition is without a moment’s delay tempting too. By definition, promoting administrations turn out to be exceptionally alluring for organizations that need publicizing.
The meanings of Philip Kotler and Ogilvy were conceived in the mass communications time when web-based social networking did not exist. On the off chance that Kotler’s definition is connected on Facebook, there are matches and some are not reasonable. Facebook promoting remains a powerful correspondence of data about administration items and thoughts. It is more individual than mass communication. It can be free of charge or buy an ad. On Facebook, the personality of publicists cannot be clear, in light of the fact that to run advertisements, basically by having a facebook account. A facebook record can be phony.
Despite the fact that there are trademark changes, publicizing on facebook still proceeds with the capacity of promoting for business elements. In short, it is the influential message. Ogilvy’s definition is as yet important including for facebook promoting, publicizing is a message with the motivation behind the offering. The term he to offer. To offer in English means there are two (1) offering. Offering in the feeling of trade of merchandise and cash. (2) allure somebody by depicting the advantages and enormity of something (Cambridge Business English Dictionary © Cambridge University Press). While in the Indonesian dialect, offering it implies special case that is the trade of merchandise and cash, without seduction. Just in the publicizing group in Indonesia alone means, pitching it to allure individuals to purchase, does not mean exchanges, cash, and merchandise trade. Is the term misleading?