Short Essay Guide

Writing as Thinking Tool

Value Proposition Component that Must to Consider

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Value Proposition Component is the factor or partner that have a big impact to value proposition.  They are also communicate value to the customer. Usually, people think that marketer is promotion guy. A person who produces is not a marketer. That is wrong. The marketer is every one that sends the message to a target market by […]

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Marketing as Soul or Component?

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Marketing as soul means everyone is a marketer in their roles. Advertising also a marketer but not the only one. It is one of the marketing factors. Advertising alongside other factors aims to keep sales on an ongoing basis. Ogilvy says the sole purpose of the advertisement is to sell (advertising is not an art form, […]

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Hard Selling Advertising, is it relevant?

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Hard selling advertising is ads that drive sales transactions. Not in covert, but in overt. It shows that they want to sell goods clearly. The ads suggest buying the product with add to cart button. The advertising blatantly telling about the benefits of the product and asking people to buy, sometimes a little force, by […]

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Advertising Goal Not Always for Conversion

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Advertising goal is conversion but they do in several steps. Lucky is not always happened. Therefore, ads slowly lead the target market step by step. Starting from introducing brands to build trust and recognition, then followed by delivering product benefits to encourage sales transactions. Here are the levels of targets the ad wants to achieve. […]

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