Copywriting Guide Template That Sell

Copywriting guide template helps you to create persuasive copywriting easily.  for As a small business marketer, sometimes we need to create a persuasive message to sell products. But what if we have no money to hire an advertising agency and we have no time to learn advertising science? What can we do? We can create advertising by using the template. We are not copy advertising template but tweaked so it is suited for your product and audience.  Define benefit that suitable to segment customer. Then, the template can help you to create persuasive message easily and quickly.

How can [your audience] better with [your product]

This template talks about your targeted audience. That is a very narrow market. It reduces the cost of marketing. In social media marketing, it is possible to target to a specific audience. In mass media advertising, that is not so specific similar to social media advertising.

You can add your audience, maybe: dog lover, cat lover, accountant, bird lover, teenager, a teenager that fall in love, et cetera.

The template talks about better. Persuasive word offers better situation that products promise if customer segment using products.

You can tweak the template to suit your products and target segment.

The first example, how can dog lover live easier by your products?

Second, How accountant get more time for family with this software?

Third, How business owner expand their profitability by this software?

Fourth, how blogger get more money by this writing methods?

Sixth, How fisher get more fish by this fishing bait?

Seventh, How teacher work easier by with this book?

Eighth, how children more creative with this toys?

The template hide assumption that products already make customer better. Nobody has an objection to the statement, so the problem is how the products make customer better.  If you have critical thinking, you ask, is it correct that your products make customer better? That is criticizing. That is not my job, I already show you copywriting guide template that sells.

 

Copywriting That Tweak Facebook Algorithms

Copywriting facebook algorithms? Really? Yes. Some copywriting adjust Facebook algorithms to reach more audience. For some advertisers, there are some post writing techniques, copywriting or advertising scripts on facebook that in those times, but for the future will allow ineffective because of the algorithm.

Some ebooks about postal techniques are luring people to get involved. That is how to outsmart the algorithm by creating posts that get people to comment and click on links. Its term for commenting comments and sharing its name, engagement pass. While the title that lures people to click is the link bait. Friend feedback is trying to make facebook direct people, use a Facebook algorithm and see good messages and spread to others. The trick is to give orders.

Example Copywriting Facebook Algorithms

• please share and tag friends and xxx results
• [pictures of people in using situations,], may we avoid such fate. Can you please?
• Specifically serious, please share this post and comment below yes, we will notify the special price through the inbox (already deducted n discount).
• It can be really surprising! Phonexxxxxx already exist and go on sale at the flash sale next week! Agree? And more interesting again, for those of you who disappointed because didn’t get the flash sale, try dah follow-up giveaway 30 “special way” for getting [your products] blue in flash sale next week! Cekidot do:
1. Go the FB [your products] fanpage
2. Share this [your products]xxx post
3. Follow our IG at [your products]
4. Tell us in the column below ID Instagram you create verified.
• May you be the lucky one of the 30 winners of the “Special Road” yes!
• Abis holiday, can get [your products] free? Want? Love tells us what you if you get [your products]? Write answer/post photo #tagar in a comment field. 1 selected rank will get 1 (one) [your products]! #tagar #tagar

Status with a blatant command that managed to gain thumbs up, comment, share and also sales, but that we have seen the development of the Facebook algorithm, in 2017 it was fought by the algorithm. Perhaps many people are still using the technique because the ability of the algorithm is not perfect, but in the future, it is not impossible that way cannot be done anymore because Facebook detects it.

Benefit in Advertising

The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation.

Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them.
Pleasure is one element of motivation or incentive, why people do things, including buying. People feel pleasure when the tasks, the dreams are achieved. Goods and services can provide pleasure in the form of functional, emotional and self-expression benefits.

Beloved Brands  show benefit in advertising  as follows:

3 Benefit in Advertising

Functional Benefits

1. Work Better: faster, more durable, safer, stronger, better material, better quality, better trade,
2. Life is easier: easy to use, time-saving, efficient, uncomplicated, manageable, controlled, one roof, integrated
3.Cost cheaper: cheaper, lower risk, future investment, resale price is high
4. Close family relationship: celebrating family moments, education, more comfortable homes, more comfortable families, safe families,
5. Make you smarter: update current knowledge, better decisions, find a way out,
6. Healthier: reduce pain, prevent disease, more fit, fitter,
7. Getting Money
8. Have more free time

Emotional benefits

The emotional benefits of a product are the benefits of what people feel when they have products and services.
1. feel optimistic: motivated, inspired, feel special, feel successful
2. curiosity: competent, wiser, smarter, richer information
3. feel free: feel interesting, feel alive, happy, feel free
4. feel liked by others: preferably, more loved, more accompanied, more favored, more recognizable
5. feeling under control: more secure, trusting, reliable
6. Feel Comfortable: easy to get along, relax, feel loved, nurtured, more comfortable
7. Feel Safe: feel secure when retired, feel safe at home, save money, worry-free.

Benefits of Self-Expression

The product provides benefits to self-expression if it helps someone to convey who he is. Products and services that help people to express themselves will be something of value to them. The need to be respected, the need to be special and special is fulfilled through the products and services.
Here are the details of the benefits of self-expression of a product.
1. Delivering social status: more luxurious, more rich, more educated, more prestigious.
2. Demonstrate passion and expertise: show passion in a field and expertise, more visible to the expert.
3. Show courtesy: show respect to customs and propriety
4. shows the character: more elegant, more visible, more looking cool, more beautiful, more practical, more intelligent.
5. show his political attitude
6. show beauty, beauty, slimness.

That is three kind of benefit in advertising.

Effective Headline to Grab Attention

What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do.

The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can be a prize. Researchers Dr. Flint McGlaughlin from MECLABS Institute. Of the 10 titles, the responses are different, although what is offered is the same. There are more fishing titles to follow his offer, which is to fill the survey.

Are the titles more interesting?

Titles that entice interest are titles that prioritize what the viewer gets first, whereas what to do is delivered later in the title. “Earn money with free surveys”, is more of an interest than “do surveys and earn money”.

The more interesting headline than  “Earn money” is “Earn 2,000,000 Rupiah”. It is more detail version. Then “Free survey” in detail with “only 10 minutes free survey”. So the complete sentence becomes “Get 2.000.000 rupiah with just 10 minutes free survey.”
After Principle 1, All marketing messages should be centered primarily and first on the customer’s behalf. Stress on what they get, rather than what to do.

Headline Task

The purpose of the headline is not to invite to buy. The purpose of headlines is not to encourage customers to act. The goal of the headline grabs its attention to read into the next section, the introduction. Introduction encourages the reader to read the next points. These points encourage the reader to take action.

Therefore the headline does not have the big task to persuade people to buy. Although no problem if the headline does. Headlines task is to attract attention to see further advertising. Why is it no problem for a headline to persuade to buy? Because sometimes it is necessary for Facebook, advertisers can find a market that requires your product, so the invitation to buy it they can receive with pleasure. The call to buy also appeals to them.

In another article about value proposition, including about the features, benefits, and differentiation in advertising that we offer to the customer segment. Segments customers buy because of benefits and differentiation, not because of the features. Feature information can also make them buy, provided they already have a reason that the feature is related to the benefits they expect to solve the problems it faces.

The value proposition is not only beneficial for improving the product but also for the materials of preparing advertisements for customer segments. Ads will contain benefits and differentiation and persuasive language. Since this is an advertisement on Facebook, then the form of advertising consists of headlines, subheadline, images, links or calls to action.