Find Your Why Do and Feel its Power

It is nice quote about Find Your Why Do.

If you want to build a ship, do not drum up people to collect wood and do not assign them tasks and work, but rather teach them to long for the endless immensity of the sea.

Antoine de Saint-Exupery

 

Exupery said to find your vision ( find why to do)  in a beautiful way.  Usually, someone said about for something that bigger than yourself.  Another word is vision and mission.  But Exupery said in another word: endless immensity of the sea.  That is visual.  That gives us a clear distinction between task, goal, and outcome.  Collect wood is a task.  Create ship is a goal. And immensity of the sea is the desired outcome.

 Imagine about a purpose more powerful than imagine about the task. Connect task to purpose, it drives passion.

Continue reading Find Your Why Do and Feel its Power

Fall of Madison Avenue and Rise of Digital Marketing

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard writes, the best attitude faces the decline of Madison Avenue’s advertising industry is to let it pass.

Madison Avenue was a trading city in America in the 19th century, after the first world war. Then the city grows into a cluster or center of the advertising industry in America in the 20th century.

This advertising cluster is only temporarily depressed era during the first and second world wars. As the war ends, the industry grows larger again. After that, the area is also known as the heart of world advertising. which was once glorious in the 1920s – 1990s.

The triumph of Madison Avenue 20-40 and 1950-1990. After that, its role was replaced by advertising on the internet. Client orders decreased. Complain about more and more ad performance.

The Rise of Digital Marketing

On the other side, the adoption or use of the internet is getting more and more in the market. so that many advertisers follow the shift. Advertising was developed in social media and the internet.

At the end of 2000, there had been doubts about the power of the internet. The internet is considered a bubble. Big but no value. But along with the improvements in information technology,  the Internet creates smart advertising. Advertising show only for an audience who have interest. It creates a smarter of advertising ads, that understand audience interest.

That is the convergence of marketing and information technology. Marketing work involves a lot of information technology, not just promotion aspect. Information technology is also involved in the process of marketing strategy. Marketing strategies such as segmentation, targeting, and positioning testing involve big data and algorithms. Facebook and Google provide the segmentation mapping with the technology.

Value positioning process also involves information technology. Information technology plays a role in providing data about real-time market trends. Information technology also provides an opportunity for testing market responses. Thus the process of determining the marketing strategy with the support of information technology has advantages. The advantages are suitability is more up to date with market trends and testing.

Marketing tactics that are marketing mix also involve information technology. Products are made by weighing the market tastes conveyed by information technology. product designing activities, price determination, distribution and promotion determination are decided by considering market information provided by information technology.

Measuring the success of marketing programs also involves information technology. With the support of information technology, faster market reactions are identified. The types of reactions are richer and faster than those without information technology.

The marketer needs metrics for program optimization. The initial plan was not always efficient and effective. By measuring the results of marketing programs, it can be known which programs are running well and which are not. Thus the marketer can do the optimization.

The Change of Advertising Character

But now IT offers more value in business, especially marketing. IT offers to create the effective and efficient marketing. Thus a marketing program cannot compete with an IT-based marketing program. The marketing center shifts, from Madison Avenue to disseminated to many places.

The change is not just a media shift, but a shift in marketing and advertising traits. The ads designed by Madison Avenue are intriguing, intelligent and creative ads. But now viewers have a choice to deny it. On television, viewers have a remote control. On the internet, people are free to skip the ads. This is the end of interruption advertising.

Digital marketing has specific characteristics. It is interactive, so no interruption advertising. DIgital marketer embeds their commercial goal in an educative, informative and entertaining message.

Now marketers need to know IT in order to use it to make marketing decisions. IT people also need to know marketing to be able to see IT in a business perspective, not just it’s amazing. Without knowing the business aspect, IT can get stuck on scattering IT programs without added value to the business.

Research Revealed Power of Writing Down a List of Your Goal

We often make list, we also often underestimate it.  This article shows research reveals that writing down the list of goal and dream help you to reach your dream. That is the power of writing down the list.

If we have so many products that we want to buy, we make a wish list. That makes us more focus and more successful to do.  Without a list, we easy to distract our attention to new advertising and offering in a supermarket. That can bury our previous goal. We can’t buy a product that we plan before. It keeps us away from the goal.  It can happen over and over again.

In a long-term perspective, that spends the time in a different direction. It keeps away from the goal and dream.  We have a problem with our career, relationship,  and our life.

In brief, writing list of goal and dream help us to achieve our desires.  I will show you an explanation. 

Why Writing Down List of Goal Helpful?

Dr. Gail Mattews recently study art and science about goal setting. She is a psychology professor at the Dominican University in California.  She research 267 people. That is including man and women, entrepreneurs, educator, artist, healthcare, lawyer, and banker.

She classified the research participants into categories. The categories based on who wrote down a list of their goals and dreams, and who didn’t.

She found amazing discovery. The group who wrote their goal regularly achieved those achievements more. 

Why? writing a list of goal related to our brain.  When we writing the list, our left and right hemisphere engage in the goal.  Without writing down the list, only right hemisphere that engages.

If we think  about our goals or dreams, we are only using our imaginative center only. That is the right hemisphere of your brain. That is not enough to install our goal in our brain.

We need to also use left hemisphere of the brain to engage our goal and dream. How to use our the left? Think our desire and write it down. By writing our goal and dream we also using logic-based left hemisphere…

And you transmit your consciousness about the goal, desire, and dream to our body. We send the consciousness to every cell of your body.

So, writing down the list of goal and dream make our brain and body more engage with your dream. That drives us to do something important action and ideas to reach goals.

Source:  https://www.huffingtonpost.com/marymorrissey/the-power-of-writing-down_b_12002348.html

 

Persuasive Copywriting Template

The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our task is to sell. So we need so customer oriented copywriting that more persuasive. The template helps you create instant customer oriented copywriting.  If you have much time, learn from copywriting book.  So, in this article, we will show you about how to create advertisement word that sells by using template copywriting.  It is an instant way. Look template carefully then apply it to your copywriting. It is match for facebook or twitter copywriting.

How can [you product] make [your audience] easier?

This template talks to audience need. Everyone wants to get their life easier.  That is fascinating words because your market has a attention about their need, not about your need. Particularly need that related to their specific and most important. You can learn it from audience insight, see fanpage that they follow.

Then you offer something that makes their life easier. The template talks about the solution for your market, not about how great you are. That is a temptation. Ups, persuasion.  The persuasive word suggests an answer to their problem that products promise.

Identify Problem

If you decide market segment, think their activity and task. Then whatever that consume more time is their problem. Not also more time, but also more money and their energy. Except, if that is time for fun. The problem that they care is not the time for fun the night?  That is their obstacle, that you can offer an answer to reduce their difficult problem.

Usually, they have a problem related to the career, home,

Tweak Template Copywriting

You can tweak the template that I show you and add the problem of the market segment and your solution.

The first case, How can this dog snack make you nurture dog easier.

Second,  How can this software make you can do your accounting job easier.

Third, How can this software make you easy to reach customer

Fourth, How can this software can make writing easier

Sixth, how can this fishing rod make fishing easier?

Seventh, How can Too busy to create rapport? We have solution

Eighth, How can this toy make your child smarter?.

Conclusion, template help us to create good copywriting.  If you feel that is not something new, you can modify the “easier” with another word. Example, happier, spend time on more important things.  That is an example of Persuasive Copywriting Template.