Short Essay Guide

Writing as Thinking Tool

Definition of Selling Management

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Sales management is an effort to manage the sales force team. The Salesperson Team is a team for making personal sales. The American Marketing Association (American Marketing Association) regulates sales management as “planning, direction, including recruitment, selection, supply, assignment, direction, bleeding, payment, and support for sales team members. “Sales management” as “personal sales planning, direction […]

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What is Value Proposition

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What is the value proposition? What are its uses in our business? Value proposition is not the consumption of the viewer, but the consumption of the business owner. Value propositions are not slogans, not advertisements. Value proposition is what benefits can meet customer expectations from your product or service. How does your product help customers […]

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Marketing Mix Evolution

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Marketing mix is so popular concept in business community. They often talk about it. So if we don’t agree about this concept, we need to know about it. In spite of its deficiencies, marketing mix still to be starting point to talk about business. Marketing mix concept is breakthrough in business.  It gives us actionable […]

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Steps of Selling

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The study of personal selling focuses more on the stages of sales. Thinking about it has changed but is still around the sales stage. This shows that the theme is felt to be important by personal sales professionals. This theme becomes the main material in sales training. That gives the impression that the sales study […]

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