Research Revealed Power of Writing Down a List of Your Goal

We often make list, we also often underestimate it.  This article shows research reveals that writing down the list of goal and dream help you to reach your dream. That is the power of writing down the list.

If we have so many products that we want to buy, we make a wish list. That makes us more focus and more successful to do.  Without a list, we easy to distract our attention to new advertising and offering in a supermarket. That can bury our previous goal. We can’t buy a product that we plan before. It keeps us away from the goal.  It can happen over and over again.

In a long-term perspective, that spends the time in a different direction. It keeps away from the goal and dream.  We have a problem with our career, relationship,  and our life.

In brief, writing list of goal and dream help us to achieve our desires.  I will show you an explanation. 

Why Writing Down List of Goal Helpful?

Dr. Gail Mattews recently study art and science about goal setting. She is a psychology professor at the Dominican University in California.  She research 267 people. That is including man and women, entrepreneurs, educator, artist, healthcare, lawyer, and banker.

She classified the research participants into categories. The categories based on who wrote down a list of their goals and dreams, and who didn’t.

She found amazing discovery. The group who wrote their goal regularly achieved those achievements more. 

Why? writing a list of goal related to our brain.  When we writing the list, our left and right hemisphere engage in the goal.  Without writing down the list, only right hemisphere that engages.

If we think  about our goals or dreams, we are only using our imaginative center only. That is the right hemisphere of your brain. That is not enough to install our goal in our brain.

We need to also use left hemisphere of the brain to engage our goal and dream. How to use our the left? Think our desire and write it down. By writing our goal and dream we also using logic-based left hemisphere…

And you transmit your consciousness about the goal, desire, and dream to our body. We send the consciousness to every cell of your body.

So, writing down the list of goal and dream make our brain and body more engage with your dream. That drives us to do something important action and ideas to reach goals.

Source:  https://www.huffingtonpost.com/marymorrissey/the-power-of-writing-down_b_12002348.html

 

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Persuasive Copywriting Template

The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our task is to sell. So we need so customer oriented copywriting that more persuasive. The template helps you create instant customer oriented copywriting.  If you have much time, learn from copywriting book.  So, in this article, we will show you about how to create advertisement word that sells by using template copywriting.  It is an instant way. Look template carefully then apply it to your copywriting. It is match for facebook or twitter copywriting.

How can [you product] make [your audience] easier?

This template talks to audience need. Everyone wants to get their life easier.  That is fascinating words because your market has a attention about their need, not about your need. Particularly need that related to their specific and most important. You can learn it from audience insight, see fanpage that they follow.

Then you offer something that makes their life easier. The template talks about the solution for your market, not about how great you are. That is a temptation. Ups, persuasion.  The persuasive word suggests an answer to their problem that products promise.

Identify Problem

If you decide market segment, think their activity and task. Then whatever that consume more time is their problem. Not also more time, but also more money and their energy. Except, if that is time for fun. The problem that they care is not the time for fun the night?  That is their obstacle, that you can offer an answer to reduce their difficult problem.

Usually, they have a problem related to the career, home,

Tweak Template Copywriting

You can tweak the template that I show you and add the problem of the market segment and your solution.

The first case, How can this dog snack make you nurture dog easier.

Second,  How can this software make you can do your accounting job easier.

Third, How can this software make you easy to reach customer

Fourth, How can this software can make writing easier

Sixth, how can this fishing rod make fishing easier?

Seventh, How can Too busy to create rapport? We have solution

Eighth, How can this toy make your child smarter?.

Conclusion, template help us to create good copywriting.  If you feel that is not something new, you can modify the “easier” with another word. Example, happier, spend time on more important things.  That is an example of Persuasive Copywriting Template.

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Big Data, Cambridge Analytica and Democracy

In the big data era, it is important to learn from Cambridge Analytica and democracy problem. Just because you can, doesn’t mean you should. The New York Times write controversial news on  Cambridge Analytica. The British political consulting firm uses 50 million Facebook users in 2014 for the campaign.  Right-wing donors to the firm for Trump campaign.

Two Perspective

In firm perspective, that is data mining and data analytics. That has no moral problem. That is their job. Their job is to collect data and analysis. That is smart, good and get money. What is a problem? That is business.

Cambridge analytic is not alone. So many companies, business, and politic firm create a data mining about demographic and psychographic then analyze the profiles and target the smallest market segment that they can service. That is marketing process. Then in politic, data help political parties to select most easy people to persuade. Don’t care about intellectual that difficult to persuade. Even though intellectual have a big concern about the public good.

But in another perspective that confronts, that is wrong. They use personal data. People didn’t give permission to use. Somebody or institution can use personal data to create influence and persuasion. The problem is people can not control goal of the persuasion words, because they hide. Trump campaign using personal data to persuade and win.

To collect information, Cambridge using personality quiz app. Then they get  50 million personal data from Facebook. Personality quiz app is like an academic tool to measure our personality.

Big Data and Cambridge Analytica Democracy

With the big data, the election is not about ideas contestation. The election is about targeting.  Is big data disturb democracy?  A political election is part of the democratic idea, that people free to choose a leader.  Leader and participant ideas. In that procedure, freedom, justice, equality, and prosperity for all are created.

With political targeting, is freedom, equality, and justice for all is created? Rich people with big data access will get more power.  In the case of Cambridge analytica democracy in question.

 

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An Easy Template based Copywriting

This is an easy template based copywriting that is helpful. It helps you as an internet marketer to do our task is to sell. So we must have so compelling copywriting that make you rich. If you have no time to learn copywriting and read the book because it spends too much time, read this article. This article will tell you concerning how to formulate advertisement statement that sells by using template-based copywriting. This template copywriting aid you immediately form copywriting. It is the fourth list of template copywriting.  It is the template:

How can [your product] make [benefit]

This template shows benefit for your targeted audience. That is captivating expressions because relevant benefit sells itself. Especially that is match with their dream and reduce their pain and their problem.

It is better also, in social media advertising to efficient budget by the target for laser market. It decreases the cost of advertising, it is useful to address this advertising message to a laser targeted segment. Social media footprint audience profile based on geographic, demographic, interest, and behavior. It includes data that audience on social media didn’t tell or writing in form but automatically tracked because they use GPS, a motion of touchscreen on the handphone.  In Facebook ads, you can take it in audience insight. Go here https://web.facebook.com/ads/audience_insights to get audience insight.

In mass media advertising, we have the option to narrow a targeted market. The template talks about the solution. That is seduction. Persuasive word offers a solution and benefit that products promise if customer segment using products.

Identify Benefit

To seduce them, identity benefit that most important for them. Research audience segment. Imagine their venture and task.  Their pain and their happiness and hope. Then what is their difficult problem that painful and spends their energy? So, what is waste their time t?  That is their difficulty, that you can suggest a solution to reduce their pain problem.

Tweak Template Copywriting
You can tweak the template to suit your products and target segment.

The first example, How can this food make your dog healthier

Second, How can this software make accountant do easier.

Third, How can this software drive more customer

Fourth, How can this software make writing faster

Sixth, How can this rod make fishing more fun

Seventh, How can this book make teaching easier

Eighth, How can this toy make your children smarter.

The critical point in the template is identified benefit that matter for them.  If your benefit that you offer didnt match with their dream, they aren’t interested.

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