Don’t Sell Ice to an Eskimo
Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products.
5 meaning of Don’t Sell Ice to an Eskimo
1. Do not sell items that people do not need
Some interpret the phrase message, never sell the product to people who do not need it. The Eskimo live on the ice, no additional ice. Selling ice to Eskimo people is a waste of time. Energy, cost, time spent in vain to sell goods to people who do not need.
2. It seems impossible, but it is possible. Play emotional needs.
The phrase gets a new interpretation. It may be selling ice to Eskimo people. How to sell ice to Eskimo people? The trick is, color it with red and blue. Tell Eskimo men, Eskimo girls like men with ice houses or blue igloos, because it looks macho. Tell Eskimo girls, Eskimo men like girls with red igloos, because they look feminine.
3. Research In the past, do not immediately consider it impossible
There is also a suggestion to conduct ethnographic studies, namely by living in Eskimo community. Learn how the Eskimos viewpoint looks at the ice. what is the grouping of ice names they make? According to research, there are 52 words about ice for Eskimo people. What for us is just one kind, for them, there are various kinds.
From their lives, find what kind of ice they need, and they are dizzy to get it. What a disappointment in their lives that can be solved with ice products. Make that kind of ice. Maybe the ice they need is ice for igloo bricks because it’s a hassle to make one by one brick.
4. Sell ice with a gimmick
Sell ice with extra prizes that interest them. Like a child who sometimes buys snacks not because they like snacks but like their presents, sell ice with interesting prizes, such as the presence of hot water. They need it for warmers.
5. Convey the Benefit
Say, I understand you should rest in this very bad cold room. I have a way, an igloo design to make a house much warmer. It is designed by ice bricks.