The benefit, Differentiation, and Trust are important things in copywriting and marketing. The headline is not just words. It is communication. (See Lauterborn version of 4C marketing mix) So, it has an important component: sender, message, channel, receiver, It send a message to the customer. So it is important to understand customer first. Then headline promise solution to their problem.  Products as customer value. In short, the steps are:

  • Who is customer? What are their goals, dreams, obstacles, their plan?
  • What is your offer? What is something that is matter for them?
  • Why customers buy your offer? Why they are not choose another option?

These three question help to formulate benefit and differentiation. Then benefit and differentiation only work if the reader trust. Without trust to headline or ad copy, the copy will not work.

I create lists of word about benefit, differentiation, and trust. It is usually included in the headline and also body copy. Each category is not exclusive to each other.

Word List about Benefit

  • Incredible
  • Sturdy
  • Vital
  • Fortune
  • Heart-Wrenching
  • Burst
  • Nasty
  • Make
  • Safely
  • Secretive
  • Accuracy
  • Infested
  • Profit From
  • Wanted
  • Sizzling
  • Own
  • Energizing
  • Unconditional
  • Helpful
  • Provocative
  • Materialize
  • Enjoy
  • Keep
  • Immediately
  • Wealth
  • Profusely
  • Attain
  • Delivered
  • Strong
  • Harvest
  • Useful
  • Successful
  • Timely
  • Colossal
  • Instructive
  • Helpless
  • Crucial
  • Profit
  • Who
  • Informative
  • Valuable
  • Dead
  • Security
  • Critical
  • Imagine
  • Vulnerable
  • Seductive
  • Dynamite
  • Lifetime
  • Boost
  • Gigantic
  • Bonanza
  • Hurry
  • Breakthrough
  • Unlimited
  • Have
  • People
  • Revolutionary
  • Alluring
  • little-known
  • Stunning
  • Increase
  • You’re
  • Humiliate
  • Warning
  • Dazzling
  • Find
  • Unleash
  • Miracle
  • Suddenly
  • Killer
  • Thrilling
  • Easily
  • Crammed
  • Simplified
  • Refundable
  • Grasp
  • Yes
  • Direct
  • Laser-like focus
  • Daring
  • Accomplish
  • Victim
  • Reduced
  • Protect
  • Safety
  • Announcing
  • Reach
  • Get
  • Stop
  • Blockbuster
  • Slash
  • Easy
  • Flourish
  • Achieve
  • Enterprising
  • Struggle
  • Discovery
  • Gift
  • Approved
  • Exciting
  • Interesting
  • Superiority
  • Unlock
  • Witch
  • Look
  • Explode
  • Attack
  • Brutal
  • Devastating
  • Endorsed
  • Mammoth
  • Money
  • Demolish
  • Why
  • Enormous
  • Improved
  • Results
  • Save
  • Profitable
  • Practical
  • Lazy
  • How
  • Garner
  • Health
  • Soar
  • Use
  • Alternative
  • Power
  • Rip
  • Submission
  • Explosive
  • Broke
  • Challenge
  • Want
  • Energy
  • Solution
  • Ignore
  • Sale
  • Monetize
  • Sizable
  • Sex
  • Lavishly
  • Reap
  • Quickly
  • Beauty
  • Annihilate
  • Delicious
  • Selected
  • Uncover
  • Shocking
  • Blast
  • Earn
  • Benefit From
  • Punch
  • Massive
  • Urgent
  • Hot
  • Quality
  • strategy
  • Free
  • Powerful
  • Important
  • Your
  • Mouth-Watering
  • Secure
  • Devastate
  • Fun
  • Colorful
  • Instantly
  • This
  • Here
  • Now
  • Slaughter
  • Obtain
  • Floodgates
  • Tactic
  • Bargain
  • Beautiful

Words List about Differentiation

  • Authentic
  • Win
  • Greatest
  • Excellent
  • Sensational
  • Mind-Blowing
  • Highest
  • Ultimate
  • Better
  • Scarce
  • Personalized
  • Terrific
  • Complete
  • Vivid
  • Plus
  • Surging
  • Amazing
  • Outstanding
  • Only
  • Winning
  • Lowest
  • Secrets
  • Discount
  • New
  • Limited
  • Strange
  • Attractive
  • Wonderful
  • Unusual
  • Weird
  • Victorious
  • Genuine
  • Confidential
  • Unparalleled
  • Odd
  • Bonus
  • Surprising
  • Startling
  • Surprise
  • Introducing
  • Fascinating
  • Special
  • Unsurpassed
  • Electrifying
  • Reveals
  • Huge
  • Unique
  • Magic
  • Rare
  • Remarkable
  • Compare
  • Revealing
  • Big
  • Latest
  • Full
  • Superior
  • Tremendous
  • Largest

Words List About Trust

  • Proven
  • Famous
  • Potent
  • Tested
  • Serious
  • Popular
  • Reliable
  • Absolutely
  • Guaranteed
  • Expert
  • Professional
  • Facts
  • Trusted
  • Truth
  • Formula
  • Discover
  • Surefire
  • Noted