Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world. Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and what the seductive person does. How the target market reaches the purchase decision.
From the side of the seduced person, people are seduced and reached the buying decision, passing some stages as follows.
Identify Problems: Obligations, Fear, and Dreams
Before buying, a target market just like any other human being realizes there is (1) a frightening thing to be given the action (2) the obligation demand (3) achieving the dream.
The scary thing can be a bad state according to his assumptions can also be a bad potential that has not happened. Poor circumstances according to his assumptions that such as acne, blacks, have no veil, have a hijab but less trendy, have a hijab but the color is less in accordance with the color of clothes and so on. The same state or potential can be a problem for a person, but for another person, that situation is not a problem.
Liability demands describe what the target market is trying to do in work and life. The obligations can be functional, social and emotional. Some of these tasks are considered important and urgent for a person, but for others, it is not considered important. The task comes from the role, eg the role of adherents of the religion, Indonesian citizens, husbands, students, corporate leaders, professions, and so forth.
Functional obligations are professional obligations and obligations as human beings. Human has obligation to survive, eat drink and maintain health. The obligations of the profession, for example, must have the equipment and equipment to carry out their obligations.
Social obligation is an obligation to perform well or gain power or social status. Each person have their own different opinion about ‘their status and association. But all have because the assumption of people in our influence affects our fluency in the world of work and in the association. There are people who want to look trendy, contemporary, professional, trustworthy, adept and so on.
That is persuasion factor. We persuade by recalling them to their ideal status or obligation.