Advertising Function in Marketing is manifold. It is not always to sell. There are several different goals.
So what’s the different goal of ads for? Can we activate soft selling and hard selling for each of goal in facebook ads? The point is, in the consideration and conversion field, Facebook selects the audience. In the consideration field, Facebook will help select audiences who like to engage in ads, whereas, in the conversion column, Facebook selects a shopping audience.
Ads to generate engagement (considerations)
There are also advertisements that not only introduce brands but also drive the target market to engage in deeper advertising messages about the brand’s reputation or the products and services it offers. In the social media era, this is possible because, advertising can get input from viewers and follower/followers (follower/liker) responses, commenting and sharing of the target market. The advertiser wants to get respond to their ads by the target market and become popular, responses and popularity from viewers. This ad is more persuading people to make a purchase.
If the setting of Facebook ads, Ads designed for that purpose will be supported by Facebook, if we choose the purpose in the field of considerations in the middle. This option can be accessed at https://web.facebook.com/ads/manager/creation
If not to persuade to buy, what ads for?
Customer buys something not only for their need, hope, expectation, avoid fear. That is not enough. Customer buys something because they need and also believe the credibility of a seller. That is why seller creates credibility ads by sharing their caring about customer problem without commercials tendency. That is because they want customer know and trust them.
If you sell acne medicine, you can share that you expert in alchemist. Also, you can evaluate good and bad medicine. To build your credibility, you can share about skin health. Factor that has an impact on acne. So audience thinks that you are expert on skin, so if you sell acne medicine.
That is advertising function In marketing.