Hard Selling in Social Media
Hard Selling in Social Media is tricky because of people in social media in friendship mood. Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe they do not know us but know our product category, so decided to buy our product because they have known similar products. To people who are already thirsty to buy this, ads that openly selling will not bother them, even meet their needs.
Hard selling ads expect to get people who are already or almost interested. Then encourage them to make a purchase.
What is hard selling? How to create a hard selling ad on facebook?
Hard selling is selling blatantly and pressing. Pressing with the lure, by explaining the bad consequences of not buying, and giving the impression of the scarcity of goods and time.
Hard selling is more frankly what the desired transaction is. For consumers who are ready to buy and do not have a long time, this kind of advertising is suitable.
Fanpage own business contains a combination of smooth promotions and blatant promotions. Paying Facebook ads are still dominated by bright advertisements, not shy ads. (Hmm … the soft-selling ads are so ugly if the name is a shy advertisement if we call a shameless ad it’s good, but the impact, hard selling is not shameless). If we continue to do hard selling in fanpage and in personal status, few people are interested in following us. Even bothered by our presence. If soft selling continues, they can not know that we are selling. Then do not contact us when we need it.
How does hard-selling advertising work? Hard selling ads using AIDA formula completely, unlike soft-selling. Hard selling ads attract Attention, arouse interest by showing problems, generate interest by frightening the risks of not following your offer, or the benefits of following your offer, and action suggestions, what to do next, whether click basket, link Whatsapp or fill out the form.
There is a problem with the solicitation. The ads are very much outstanding. All invited to buy the product. Viewers read view and watch ads with suspicious thoughts and rejections.