Business is a system that have purpose to grow. So all components, from products, activities, financials calculation, and team management and so on and so on support that purpose. Grow is mean sustainable increase profit. Sales of products create this profit.
How to make the growing is possible?
That is possible if,
- your products match with need of customer segment
- The customer know about your products
- customer segment belief about your credibility
- they are easy to access
- the price is affordable
- Your cost is lower than previous.
However, need of the customer segment is ongoing changing process. So growing the business need on going adjustment. These the list of idea to growing
- Improve your value proposition or positioning. Evaluate your value proposition. Is it something that customer segment need? Is it different from competitor? Does your customer prefer your offer?
- The value proposition define product that you offer. Is product say about the value proposition? You can add more value to current products and services.
- Value proposition also define price. Low price have meaning affordable, efficient, good value. However, it also has meaning bad quality. Change price to make good position in the market. That is also considering another customer cost. Check customer cost and find what you can do to fix it. It include payment term.
- Improve the copywriting. Add a more relevant benefit in your offer. The benefit is more than feature. It is result and further implication. It is also outcome.
- Because, products have life circle, you can create new products or services.
- Up sale is for existing customer. It means Increasing spends products that customer buy. The products usually related to other products. If they buy shoes, they also need socks. It find whether existing clients will buy another related products.
- Find for new customer outside city or country.