If we didn’t add attention to Facebook ads post component, we can miss something. I will show you element or component of Facebook ads.
(1) Social information
At the top, there is social information if there happens to be a friend of ours who have clicked the likes on this fanpage. Sometimes there are, sometimes none. This kind of information is a facility for persuasion as well. Humans are more trusting in something if their friends also believe. If any of our friends like the page, especially if our friends have the authority, able to choose a good fanpage, then we will be affected.
(2) Name fanpage
In the picture above, it is the location of the fanpage name. There are names and logos. The name fanpage is always present in every facebook ad. This name and logo also have an important influence in influencing, if the name already has a public perception that it’s a trusted company name.
This text provides more information about what you are advertising. If the ad as in the image above is a poster, this text is not the first concern. But because this is on Facebook, where people are accustomed to reading the status of people on the newsfeed, this text is often the first thing seen after the name fanpage.
(4) Images or videos
This is the location for pictures and videos. Here is a place to be filled with images or videos that inspire the customer segment to do what you want next, maybe it’s a click to the website, ask in the comment box, push button like and so on.
This section appears only for link ads, video ads, carousel, and canvas. Image ads did not get this facility. Sometimes people see this part first. This section invites the residents to learn more about advertising messages, to the benefits of the products described in the text and images down to the click basket, click the comment to ask or click the inbox.
(6) Sub Headline
This is a brief description of the headline. Subheadline is in link ads, videos, and carousel. Canvas and images do not have subheadline elements.
(7) Call to Action
Call to action is behavior desired by advertiser after viewing and reading headline text, text, picture or video text. There are various action button options. Shop now (shopping), apply now, book now, contact us, download, learn more, request time, see a menu, Sign up (registration), Watch more (watch more).
The Facebook ad elements are filled with persuasive image words. What are persuasive words and images? In chapter one I have discussed the persuasion process of attracting attention, generating interest in the benefits that need to be obtained and the need or problems that need to be addressed. Next, we show that we have a solution to our needs, and that solution is more relevant and good than others. Lastly, deliver what needs to be done.
The process of persuasion is provided by Facebook. Draw attention can be done on the image and headline, subheadline. For example, this young man can umroh from selling. Furthermore, the text that contains 250 characters to arouse interest and desire. For example, this young man went umroh from 2 years selling Peanut sauce seasoning. You can also do.to How to click here. That’s not the rule, in headlines and images can also encourage interest and desThe headline that attract attention just for example: Achieve bonus umroh by selling peanut sauce.
Then a button is provided to take action. The action can click on a website basket link, WhatsApp links, links to fill out forms and links to contact via facebook messenger.