Marketing as Soul or Component?
Marketing as soul means everyone is a marketer in their roles.
Advertising also a marketer but not the only one. It is one of the marketing factors. Advertising alongside other factors aims to keep sales on an ongoing basis. Ogilvy says the sole purpose of the advertisement is to sell (advertising is not an art form, it’s a medium for information, a message for a single purpose: to sell).
Sell in English means two: selling and seducing to drive sales. If we mean the meaning of sell that means sales, we are persuaded by Ogilvy seduction to accept merchandise, which is making advertising. Ads are one of the teams. If in football, the ad is an attacker (striker). Attackers are important but do not expect to succeed in their own work. Ads are important but do not expect to work alone in seeking ongoing sales. There are other factors that together work for that purpose. The ‘speak’ or deliver the message to the target market is not just advertising. The product sends a signal to a customer by their quality. Price gives easy to get by lower cost’. Location sends a signal about convenience to access.. ‘Speaking’ service. Experience of ‘talking’. They speak their own language, and the target market understands.
Advertising is part of marketing. According to Hermawan Kartajaya, founder of a MarkPlus marketing firm, marketing is the idea and program of achieving sustainable satisfaction for customers, employees, and key partners. Products give satisfaction to customers with getting useful goods and services. Marketing have tasks to make Employees happy with earning and working comfortably and meaningfully. The supporters are satisfied with the benefit and meaningful work.
Marketing is not an organization component
Marketing is not a member of an organization’s body, but an organizational spirit. In short, Marketing as soul. Everyone inside the organization is a marketer. Ads are also marketers. Advertising is an effort to deliver a message, seduce to lead the market segment to make a purchase. Thus satisfied customers, employees, and key partners are also satisfied because they get income. The other components are also marketers.
Alex Osterwalder, from strateyzer.com, offer an idea about business model canvas (Business Model Canvas). The business model best describes the complete and simple components of a business entity. That component is the product’s value proposition, the market segment, then the component that links the two, the customer relationship, the channel. Further supporters of the value offer are key partners, key activities, key resources, and costs and revenues. All components participate in the creation of value bids and ‘talk’ or deliver messages to market segments.