Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a bias information like an advertisement. Here I show you how to soft selling in social media, for example facebook.
A story about Daily Life
Our personal stories make people closer to advertisements like newspaper and television ads. Tell us about how the situation in which products and services are useful. The story shows that it is not about the product but about other situations and stories. We conditioned their mood to listen to the story.
Selling peanut sauce spice could be linked to a horror movie. For example:
“Last night went to the horror movie DrakuDraculas a voice that makes your heart pounding. Not to mention the surprises. The heartfelt almost dislodged. Do not feel it’s 1 o’clock. Sleeping too late makes me wake up late. And do not be late for work. Good thing to have breakfast. It only takes 2 minutes to prepare the vegetable food. ”
Stories are preferred throughout human history. We are happy with the story. In the era of social media, stories are also still favored. That’s why stories are a great power to attract viewers to watch, including where there are hidden messages.
Stories are usually about feelings. Of the top 10 thousand of the most popular and emoticon-like posters like sad, angry, happy, laughing and others, the most popular are the ones that show admiration or amazing things (25%), then the funny thing (17%) , fun (15%), happy (14%). Sadness is least shared.
What’s the point for sales, if not related to merchandise? If related, there are benefits to arouse curiosity. If it’s not related and only evokes responses and comments, it’s still beneficial to increase the reach status in their newsfeed. That is Daily Story as Soft Selling in social media.