Buzz Marketing

In two-way communication in social media, buzz marketing is necessary. In this media, we cannot expect to get attention by buy time or space in media. In mass media, you can. So to get attention, you can help customer to promote your business story by create buzz marketing. There is several ideas about buzz marketing.

  • If your customer want to appear beauty, story about different process of something that make more beautiful are make them interested.
  • This is something that easy to talk about it. Every people need platitude conversation. If your watch is different, that is helping your friend to talk and buzz.
  • More people to talk about, the more spread the ideas.
  • Focus on segment market that obsessed. They have many followers and like to share some ideas or content. Do not focus on average people.
  • Seth Godin said to be remarkable content. Remarkability lies in the edges. The first, best, biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge,more that you’re at (or beyond) the edge. Part of what it takes to do something remarkable is to do something first and best.
  • Be remarkable is not remarkable for company, but remarkable for customer. Company study many things that make they have different perception with their customer. Something that is not remarkable for company maybe is remarkable for customer.
  • Be remarkable is not only to get attention. It is about something that suit for your value proposition.
  • Be remarkable is unusual, exceptional, interesting, or excellent. Remarkable things get your attention. This is mean: remarkable things trigger people to comment and share. Not only because it is best, but also something strange.
  • Give facility to share, for example share button. You can install it in website.
  • Xiaomi promote their phone by create flash sell and story about loss of stock. This sign about scarcity, then more people curious about xiaomi.

Actionable Plan By Using SWOT Analysis

SWOT analysis is most popular business tool to construct strategy. Therefore, if you do not do this thinking tool, your competitor does. SWOT is abbreviation of Strength, Weakness, Opportunity and Threat. It covers situation inside company (strength and weakness) and situation outside (opportunity and Threat). SWOT analysis has several benefits:

  • It can leave company from illusion about their strong, immunity, infallibility that lead wrong decision.
  • SWOT analysis makes you feel good, because another company also have strength and weakness.
  • The SWOT open your mind to opportunity and treat that business environment offer.
  • It help to address weakness
  • The SWOT help to deter threats from competition and society.
  • It help to craft strategy using your strength to capture opportunity.

How to SWOT analysis

  • Determine your goal
  • Your capacity that helps to reach goal is your strength. Create list about your strength in grid. It is something that under company control. Tangible or intangible supports company goal.
  • Your situation that blocks your goal is your weakness. Create list about your weakness in grid. Internal factors detract company to reach goal.
  • Environments that support your goal is your opportunity.
  • Environments that block your goal is your treats. Threats can happen because of new regulation, political, ecological, social, technological, economic or demographic changes.


SWOT analysis have cons.

  • It can tend to oversimplification. SWOT analysis assumes goal is self-justify. If goal has bad problem for environment and society, they will give negative respond for the company in future.
  • SWOT analysis does not show relationship between components. It also do not show next feedback by component. So it is hide unintended consequences.
  • SWOT analysis is not always objective. The individual has personal bias to create list. It can be diminish important things and expose unimportant things.
  • The SWOT is too general. That is not guide newbie to analyses. Newbie need details.
  • There is no feedback and obligation to verify. It can mislead to wrong decision.

Create a Mailing List of Your Segment Market

Create mailing list is important step before to build communication and relationship. How to create a list.

  • Check your phone contact. Collect your existing customer data.
  • Ask next buyer to give the data. Give them a present as reward.
  • Go to association that related to market segment. They also have a member contact.
  • You also can buy the list from broker. However, due they also sell it to another company, the list receive many promotional list, so they also refuse spam. The list has spam resistance.
  • Create website and plug mailing list. Give them reward for subscriber. Mailing list tool is
  • Expand your list by using look alike facebook. Make a list in the spreadsheet file that contains your customers. That is table that have column: name, email or name, hand phone number. Then upload the list on custom audience facebook. Then Facebook give you data about another audience that have similar character.
  • You can search your prospect on internet, if your market is business to business.
  • You can get customer on trade exhibition or expo.

Mailing list and email marketing is first selling strategy on internet. It is trigger overload email promotion. That is because email is cheap, than mass media. The overload of email promotion triggers resistance. Then email provider offer anti-spam feature.

Business have barrier. Then, Seth Godin offer breakthrough concept. Audience in the sea of information is not refuse all of information. They refuse irrelevant information. They receive information that relevant. If internet gives feature to filter information by their permission, they receive information. Business have opportunity to promote only someone who give permission.

The Seth Godin concept in 1999 inspire people to create social media. Social media have feature to filter information. Friend, like, follow, subscribe and also complicated algorithm give audience filter information based on their preference.


Los Angeles will ban fur products

Los Angeles will ban fur products. The council issued a proposal to draft ordinance that prohibits the manufacture and sale of new fur products. If the ordinance will be approved, the ban takes effect two years after the final approval. 

Fur is a symbol of glamour and luxury. Usually, bags, furniture cushion, and clothes use the prohibits. That is because takes is good looking, natural and expensive. The rich artist usually uses it. Then the mass also used it, so fur consumption is high. But fur meaning connotation already changes. It also means evil because it hurt the animal.

Fur is hair covering of animal. Usually that is non human mammals. For example, tiger, lion, cat, zebra and so on.

Mass consumption of fur has problem. The unprecedented consequences not in the commonsense meaning. To consume big fur mean to produce big fur. To produce big fur mean unnecessary cruelty for the animal. And the animal is part of habitat system that human also involved. So if an animal is extinct, that have the effect to all habitat. Councilman Bob Blumenfield said on LAtimes that is not only good legislative win, We feel like we’re evolving as a city, as people, to stop this kind of unnecessary cruelty.

If legislation ban fur, the market can use synthetic fur. Fake fur or faux fur. Faux fur is mad cellulose or synthetic fiber designed to imitate fur. Maybe imitation has a bad connotation, but to save our habitat, it is important to see it as a hero to save the animal.

One of a good example of fake fur is Modacrylic. This is  ‘fur’  fake alternative that looks like original fur.  It is relating to a synthetic textile fiber made from a polymer containing a high proportion of units. It derived from acrylonitrile.  Howard Strachman of Strachman Associates, a New York-based agent for faux fur. They outsource it from Asia.