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Before marketing born, the few factors that affect to demand is price and distribution. Then, marketing contributes actionable factor that effects to market demand. That includes promotion and branding. This factor gives added value for the product and prevents price war. So there are several criticisms of marketing. Advertising is everywhere, and it’s often annoying, […]

The benefit, Differentiation, and Trust are important things in copywriting and marketing. The headline is not just words. It is communication. (See Lauterborn version of 4C marketing mix) So, it has an important component: sender, message, channel, receiver, It send a message to the customer. So it is important to understand customer first. Then headline […]

Before Marketing Concept Before human history knows about marketing concept, business has two division, production and sales distribution. Production is all about making goods. While this distribution is the task of intermediaries, including taking risks, transporting goods, financing, making advertisements, selling, assembling, selecting, and shipping to buyers. If the sales department has problems with sales, […]

When choosing a market segment, not only is the potential considered. Also consider threats. Sometimes it must be avoided, by looking for other segments. Even so, the easiest segment has threats. Michael E Porter formulated threat factors as well as generic competitive strategies, or outlines. Threats are dynamic, so the strategy is effective so that […]

Business is a system that have purpose to grow. So all components, from products, activities, financials calculation, and team management and so on and so on support that purpose. Grow is mean sustainable increase profit. Sales of products create this profit. How to make the growing is possible? That is possible if, your products match […]

Businesses are not in a vacuum or alone, always related to the environment. The environment is rapidly changing and has an impact on the level of relevance of a business with markets and government, socio-cultural and economic regulations. Business adjustments are needed for the situation so that business presence is important for the market, which […]

What is a promotional concept? Promotional concept is umbrella of ideas that promote your offer. It is ideas about how to win competition and get customer attention. Marketer thinks about their promotional goal by defining their customer segment, differentiation value proposition, products, and promotion. If promotion have target to get sustainable sales, it need to […]

In two-way communication in social media, buzz marketing is necessary. In this media, we cannot expect to get attention by buy time or space in media. In mass media, you can. So to get attention, you can help customer to promote your business story by create buzz marketing. There is several ideas about buzz marketing. […]

SWOT analysis is most popular business tool to construct strategy. Therefore, if you do not do this thinking tool, your competitor does. SWOT is abbreviation of Strength, Weakness, Opportunity and Threat. It covers situation inside company (strength and weakness) and situation outside (opportunity and Threat). SWOT analysis has several benefits: It can leave company from […]

Create mailing list is important step before to build communication and relationship. How to create a list. Check your phone contact. Collect your existing customer data. Ask next buyer to give the data. Give them a present as reward. Go to association that related to market segment. They also have a member contact. You also […]

Los Angeles will ban fur products. The council issued a proposal to draft ordinance that prohibits the manufacture and sale of new fur products. If the ordinance will be approved, the ban takes effect two years after the final approval.  Fur is a symbol of glamour and luxury. Usually, bags, furniture cushion, and clothes use […]