Persuasive Technique in Advertising

This is one of persuasive technique in advertising, consistency. This is one of  6 Cialdini’s factor of persuasion. Another factor is reciprocity that i write in here.   Advertising often using this consistency technique to seduce the audience.

Why this persuasive technique in advertising work?

Break commitment and inconsistency is a generally undesirable public image or make use shame. Generally, people want to fulfill or be consistent with the commitments they have set. It’s not just because of the embarrassment people see.

People have a tendency to be consistent with their own promises. Inconsistent trends also exist, but that does not deny the tendency to be consistent. People tend to be consistent in their identities, statements, promises, roles they pre-determined.

Because of these characteristics, advertisers associate their offer with established identities and commitments.

Suppose if the customer segment of a manager, the sentence persuasion like this: because you are a professional manager, this software suite for you and will improve the achievement because you can manage the administration quickly and precisely.

It could also be this, if you are a disciplined manager, this watch is right for you because it can remind your promises.

This strategy of persuasion is more effective if it starts from an easy-to-accept commitment first, then gradually shifting to a vulnerable commitment to debate.

He will easily accept that debatable prone commitment because he will tend to be consistent with his previous commitments.

Public WItness

If public witness the commitment, it will also be more effective for him to follow. People tend to be ashamed to appear inconsistent. Therefore he will follow the commitment of a new commitment that is consistent with the commitment that the public sees.
People also tend to follow a commitment if they are rewarded for their commitment. He will be even more embarrassed to break his commitment.

A person’s commitment can be identified from his employment statement. All want to be seen publicly as an expert, honest, professional and credible in carrying out his work. In addition, one’s commitment is seen from his identity about religion, citizens, members of the organization and so on. Therefore by associating the offer with those identities, then people tend to accept your offer.

If for example, they do things inconsistent with their identity, can we encourage to be consistent with say, the professional seller really late? He will be compelled to return consistent with his own identity.

Identity is not always something that they said or they think. We can give a good label first. He will tend to accept the consequences of those nicknames. Suppose, Show your natural beauty with xxxx products.

Give free Marketing

Give free marketing is an irresistible offer.  This principle of persuasion can help to create a strategy and understand your competitor strategy to influence the customer.  Marketer often gives gimmick,  free something or give attention first, that makes customer have a moral duty or debt of gratitude at least give similar attention, and often buy your products.

Give free Marketing as Reciprocity Factor of Persuasion

Reciprocity means that if there are people who do good to us, we also have the impulse to repay the good. In many situations, we tend to repay others. This reply does not have to give the same gift. The reply can be paying attention and listening to what we say and we want.

Reciprocity is one of factor persuasion that formulated by Dr. Robert Cialdini, author of the popular book Influence: The Psychology of Persuasion.

Giving is effective if done first, so he feels indebted. In advertising, this is done by giving free samples of products, free trial periods, giving attention, actively offering assistance as per their circumstances, that is one example of giving.
Giving does not have to be goods or services as well, giving discounts including granting.

The effect of giving not only affects those who receive the gift. Those who do not receive the gift also appreciate and then easily accept what you say. Family, friends and even friends are happy and will easily accept what you say.

Another factor of the effectiveness of giving is that giving is exclusive, not everyone can get gifts. He will be more and more indebted. Giving a discount will be more seductive if imbued, especially for you, especially for your group.

In addition, the goods provided are also exclusive, difficult to obtain elsewhere. He will feel honored, and feel indebted. Next, he will be easy to say yes what you say. Giving also encourages repayment if the one told you is not from an anonymous source.

Attention Factor In Ads

Attention Factor In Ads is important to make ads sell and make ads cost efficient. Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black suit. The two men quarreled and fought in front of them a gathering of psychologists and scientists. There was a shot. Both escaped.

The forum leader asked the psychologists to tell what they had witnessed for the police investigation. forty scientists wrote the full report of the testimony.

Apparently, nobody presents a full report. Of the 40 scientists, only 6 are not wrong in mentioning facts. while 12 people did not mention 50 percent of the facts that occurred. only four people wrote that the black man was not wearing a hat. Her coat is said to be red, brown, black, blue, or colored like a hat.

Interest as Attention Factor In Ads

What is the meaning of this experiment? This experiment shows that same senses. But every one of scientist shows different  reports. It shows selective attention. What concerns us may not be the concern of others. And vice versa. There is a tendency we see what we want to see, hear what we want to hear. This difference of attention arises from our internal motivation or situation, not because of the outside factors.

What is it mean for ads? It means that it is better for ads to make an adjustment to the interest of target market or segment. The interest of audience is one of attention factor In Ads. In the social media ads, that can deliver ads to a specific audience, we can make an adjustment the message that most relevant to them. If we said about most specific information about them, it is, of course, can grasp their attention. For example, their name, their problem, their property, their profession, their hobby.  If we want to grasp their attention in the social media ads, we can target very specific segment and create a more personal message for them.

Advertising Role In Society, Not Only Words

Advertising Role In Society is important topics. Without knowing their role and power, we can think that advertising is only words.

In the previous article, I said that language is power. Ads also power because it is language. Language, including promotions containing words, pictures, and recordings, is an extremely powerful apparatus for human control. Dialect can urge individuals to take after what you offer.

Advertise and facebook status is one of the languages that can reach achieve any people. The cost of Facebook publicizing is additionally moderate, not as costly as promoting in the mass communications. The vital inquiry that should be requested that is how welcome the surge of offers through promoting on facebook? How to make simple facebook advertisement? This is the issue that will be replied in this book.

How to Create Advertising Copy

To outline, this is the response to this book: The easy method to make a Facebook promotion is to (1) make an alluring offer as an element for publicizing, (2) with look carefully, copy , and modification Facebook Ads effective, (3) the capacity of publicizing keeping in mind the end goal to evaluate the work or not the advertisement and (4) the workings of Facebook promotions via web-based networking media so as to utilize it for publicizing purposes.

We will detail it by giving cases of promotions, specifying the working of advertisements and how to function facebook advertisements via web-based networking media. So you can undoubtedly make facebook advertisements that kick.

Cases of advertisements will be examined in the following part. This part will talk about the working of promoting and how Facebook publicizing takes a shot at web-based social networking. Why is it vital to comprehend the usefulness of promoting an online networking characters?

There are things to know before we copy or gain from different promotions, specifically the capacity of publicizing and publicizing position in showcasing. Without realizing that, promotion is just a simple impersonation, not a copy work. Regardless we trust, by spreading the promotions, the substance of the advertisement serves to draw into consideration and influence the deal.