Don’t Sell Ice to an Eskimo

Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products.

5 meaning of Don’t Sell Ice to an Eskimo

1. Do not sell items that people do not need

Some interpret the phrase message, never sell the product to people who do not need it. The Eskimo live on the ice, no additional ice. Selling ice to Eskimo people is a waste of time. Energy, cost, time spent in vain to sell goods to people who do not need.

2. It seems impossible, but it is possible. Play emotional needs.

The phrase gets a new interpretation. It may be selling ice to Eskimo people. How to sell ice to Eskimo people? The trick is, color it with red and blue. Tell Eskimo men, Eskimo girls like men with ice houses or blue igloos, because it looks macho. Tell Eskimo girls, Eskimo men like girls with red igloos, because they look feminine.

3. Research In the past, do not immediately consider it impossible

There is also a suggestion to conduct ethnographic studies, namely by living in Eskimo community. Learn how the Eskimos viewpoint looks at the ice. what is the grouping of ice names they make? According to research, there are 52 words about ice for Eskimo people. What for us is just one kind, for them, there are various kinds.
From their lives, find what kind of ice they need, and they are dizzy to get it. What a disappointment in their lives that can be solved with ice products. Make that kind of ice. Maybe the ice they need is ice for igloo bricks because it’s a hassle to make one by one brick.

4. Sell ice with a gimmick

Sell ice with extra prizes that interest them. Like a child who sometimes buys snacks not because they like snacks but like their presents, sell ice with interesting prizes, such as the presence of hot water. They need it for warmers.

5. Convey the Benefit

Say, I understand you should rest in this very bad cold room. I have a way, an igloo design to make a house much warmer. It is designed by ice bricks.

 

Present

Facebook Algorithm 2018, How to Dealing With?

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”.

That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, Facebook will more prioritize to our uncle post than BuzzFeed media. Facebook will deprioritize strange online friend that not actually a friend.

The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.

If you are a publisher like Buzzfeed, online media, or social media marketer, facebook decision has a direct impact on you. Your traffic from facebook is down.  Facebook said that it is social media, not selling media. But how to sell in social media that not selling media.

How to deal with this facebook new algorithms 2018?

Create content that triggers engagement

Even if we pay facebook ads, Facebook will deliver our ads to people that more relevant people and also. How does he know? Not just react, like like, love, sad, but comment.  Facebook predict audience activity base on their comment. So, comment to be a signal on Facebook to know our preference, real preference. If we comment, facebook think that it is important for us and worth to spend for.

So, create content that triggers engagement for example:  useful, funny, and trigger curiosity.

From hard sell advertisement to soft and covert advertisement

People didn’t like to be persuaded to sell, except if they really really need earlier. Hide your advertising behind something useful. Something that makes people happy and well being, strengthening our relationship. THat is make your brand image that your brand is helpful, competent and credible to make better world, also your products as part of it.

Mark Zuckerberg said: We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness

Facebook is a service, service to connect friend. Often it connects new friend. Even if we pay facebook ads, but our ads didn’t make people happy, Facebook will deprioritize and banned our ads. Why, if free people move, ads also go.

 

Funneling Marketing Ideas

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas.

These ideas break our mind block and stuck when we want to If you market our products.

Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales.

Common people may say “No sales is no result”.

Is it correct?

If we think it is correct we make the mental block that impedes us to view big opportunities.

What opportunities that they can not see?

People that not buy, but interest to buy in another time. A customer that not buy but have the small objection. Prospects that need your products for their problem, but they didn’t understand about your products. People that interest to buy your products, but they doubt your credibility.

Funnel concept important to detect, that their reaction is important to handle it, so next time, they will to be our customer.

If we refuse these realities and named it no sales, we have no idea to lead our customer to sales.

What is meaning funnel in marketing?

E. St Elmo Lewis describes the process of a customer from didn’t know about your products to purchasing. There are awareness Opinion Consideration, preference, and purchase

If we make marketing activity, and then people make the transformation from awareness to preference, but no sales, that is the good result. You can follow up them depend on their situation and their step in tunneling of purchasing.

If we make marketing activity, and then people make the transformation from awareness to interest, that is good jobs, but it needs further action. The further action is give offer again, send ads again, or give better offer, give bonus, give scarcity to get their action.

 

 

 

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Funnel

Target Market Characteristic that give insights

After exploring market by segmentation, marketing needs to decide to choose target segment. Target Market Characteristic give us insights about how to writer acceptable copywriting ads and picture. The advertiser as a marketer is not just a writer and make an image of ads that offer a product only. As a marketer, ad builders try to match messages to a target market situation. 

If the advertiser is an outsourcing, who refuse to research the target market because it spends cost, so it is the company’s job to understand and study the target market, in order for the products and messages on the advertisement to be accepted by the target market. If not, they can not sell, because products and message of ads do not match with the need of the customer.

Target Market Characteristics Need and Products Fit

The main task of the business is to make market accept the products. If the product has not been received he should strive to make acceptable products by continuing to study the needs of the target market. Because if an offer continues to be unacceptable and there is no transaction, there is no income to cover the costs incurred in providing the service. Business cannot continue. People can continue to provide their bids and bear the costs that arise, but not forever. He remains with the hope that one-day market accepts their products.

Market accept the offer if it fits the needs and wants of the target market. If the offer is right, but the market still does not accept the offer, maybe our assumption about the target market is not right, or the message is not fitting.

We know market characteristic by identify geography, demography, psychography, and behavior. The benefit of this grouping is the efficiency of marketing work. Marketing work that includes promotions and distributions will be extravagant if directed to everyone. The budget and the time it takes to become infinite. But if there are marketing targets, there are savings, time and money. If the target market receives its offer, that’s what most businesses expect. The transaction happened smoothly. That is one of the reasons why businesses and marketing learn about market groupings and target markets.
Businesses typically choose target markets that they can serve and can afford to pay for their services. Without these two things, a business can not survive.

Knowledge of target markets is also important in formulating product or value offerings. From geographic, demographic, psychographic and behavioral characteristics, marketers identify the needs, wants and expectations of the target market. Then with that knowledge, they try to formulate the appropriate service.