Social Media Content Ideas to Promote Softly

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Social media content ideas help you to promote your product and service in the social media channel. Promote in social media channel need ideas, because just promote your product and service is not get their attention and engagement. You need some trick to promote and also get their engagement. Engagement  to social events On facebook there […]

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Training Soft Selling is non Interuptive Advertising

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Training soft selling is selling strategy to sell behind teaching. It is not like advertising or hard selling. Teaching will build a reputation that we are people who understand. That perception is one of the factors of persuasion, that is an authority. People tend to bow to people who know. Suppose selling about peanut sauce […]

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Case Study Soft Selling That Sell

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In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option […]

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Efficiency Concept Marketing

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Marketing is an effort to give benefits profitably. Marketer gives benefit to the customer. Then customer gives money or profit to the marketer. To make that transaction happened, it is not easy. Producer produce product and expense some cost always have resulted. But marketer, they promote and create marketing activities, they do not always get […]

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Easily Identify Market Opportunity

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If you found business ideas that suit with your passion,  then you need check market opportunity. The market opportunity is market demand. There is people group that will need and love to buy your products. You need to check market opportunity so you know it is worth spending. You will know, it is worth to […]

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Disruptive Marketing in Interactive Communication

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Disruptive Marketing is marketing that sensitive to business disruptive. In previous post I write about fall of market leader, Nokia. Nokia is not alone. Many malls and retail shops in Indonesia are out of business when the market prefers a new way of shopping, which is online shopping. The market much likes to shop through online […]

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history of advertising

Think Forward Through Learning History of Advertising

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Specific advertising techniques or persuasion are not lasting or always work. That is learning point from the history of advertising in America. Even though they are not at all discarded, enriched with new strategies. There is competition among advertisers that often make some technique saturated. The audience also has experience, sometimes bad. So it makes them […]

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Easy Question as Soft Selling in Social Media

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Easy Question as Soft Selling in Social Media. Easy questions trigger audience engagement to answer. Questions that everyone can answer. Someone thought it was a silly question. The problem is, if the question is difficult, even less provoke people to answer. Their answer is important to signal to Facebook that meaningful conversation takes place and […]

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Editorial Article as Soft Selling

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Editorial Article as Soft Selling is a powerful strategy in advertising that Ogilvy do. People come to the internet not to look for ads. They are looking for information. If on facebook, they want to make friends and seek information. If possible, they reject information distorted for commercial and political reasons. Why Editorial Article is […]

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Daily Story as Soft Selling in Media Social

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Daily Story as Soft Selling will solve difficulty to deliver ads to the audience who didn’t want to read ads is need tactical approach. Usually, people come to social media and surf the internet, not to read ads. They open social media to make friends. They share useful and impartial information. The audience doesn’t want a […]

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Soft Selling Social Media

Soft Selling in Social Media

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Soft selling in social media is more suitable approach because social media is more interactive communication. In the beginning, the market segment did not know us. Do not know our reputation. Do not know what we offer. Do not know if our product is good or not. Do not know if our products match or […]

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Don't Sell Ice to an Eskimo

Don’t Sell Ice to an Eskimo

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Don’t Sell Ice to an Eskimo often used in training about marketing. Never sell ice to Eskimo people. But it is also mean don’t give present ice to Eskimo. That is a phrase that is quite famous in the marketing world. Uniquely, meaning varies. You can also convert from meaningless products to meaningful products. 5 meaning […]

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Facebook Algorithm 2018, How to Dealing With?

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Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”. That is a new benefit that Facebook offer […]

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Funneling Marketing Ideas

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Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas. These ideas break our mind block and stuck when we want to If you market our products. Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What […]

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Target Market Characteristic that give insights

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After exploring market by segmentation, marketing needs to decide to choose target segment. Target Market Characteristic give us insights about how to writer acceptable copywriting ads and picture. The advertiser as a marketer is not just a writer and make an image of ads that offer a product only. As a marketer, ad builders try to […]

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Persuasion Factor

Persuasion Factor that Important

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Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world.  Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and […]

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Learn from Godfather for Advertiser

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Learn from godfather  is entertaining and interesting. In one of the scenarios of the movie God Father, famous singer Johnny Fontane said that his career has a problem to Godfather, Fontane said he was rejected for the lead film by movie studio director Jack Woltz, though the role most suited him. It can be maintained his […]

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How Advertising Persuades Us, Do you Like It?

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How Advertising Persuades Us? How does advertising seduce? Ads seduce people influence others, attract attention, arouse their desires, tell them how to satisfy their needs, show benefits when following your advice, and risk not following your advice. American advertising makes the acronym of how ads woo the target market, known as A.I.D.A (Attention, Interest, Desire, […]

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Social Media Characteristics that Every Advertiser Must Know

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Social media characteristics have very different than mass media characteristic. Don’t just plug your print media ads into Facebook ads. That is using Facebook ads and without using facebook ads feature. So consider character and feature of facebook ads character. Character Facebook # 1: We Can Quickly Identify Audience Reaction The viewer’s reaction to Ads on Facebook […]

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Impact Social Media On Advertising, what it mean for marketer?

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Impact Social Media On Advertising is an interesting topic for the marketer. It is important to know the characteristics of social media facebook, in order to optimize the ability of Facebook for advertising purposes. Facebook advertising is not like moving mass media advertising into the Facebook channel because it means not exploiting the power of […]

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Role Advertising In Business like a striker in Football

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Role Advertising In Business like a striker in Football. Advertising is important, but not the only one. Where is the position of advertising in the canvas business model? It is on the channel. The position of the ad in a business model is part of the promotion, while the promotion is part of the channel. […]

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Value Proposition Component that Must to Consider

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Value Proposition Component is the factor or partner that have a big impact to value proposition.  They are also communicate value to the customer. Usually, people think that marketer is promotion guy. A person who produces is not a marketer. That is wrong. The marketer is every one that sends the message to a target market by […]

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Marketing as Soul or Component?

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Marketing as soul means everyone is a marketer in their roles. Advertising also a marketer but not the only one. It is one of the marketing factors. Advertising alongside other factors aims to keep sales on an ongoing basis. Ogilvy says the sole purpose of the advertisement is to sell (advertising is not an art form, […]

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Hard Selling Advertising, is it relevant?

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Hard selling advertising is ads that drive sales transactions. Not in covert, but in overt. It shows that they want to sell goods clearly. The ads suggest buying the product with add to cart button. The advertising blatantly telling about the benefits of the product and asking people to buy, sometimes a little force, by […]

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