Marketing

Business Growth depend on environment. The environment is situation that outside company, include market. So it is important to asses value of market opportunity. I already write about market opportunity here. Previous writing, I talk about using internet, like Facebook and Google feature. Here I talk about assess market opportunity using another way. Find your […]

Not all people have time to write length article, but they have good idea to share in small character. Twitter connects people like that in their platform. Then twitter is popular. This is several fact about twitter. Today, in September 2018, they have 246 million international users. 500 million total numbers of tweets sent per […]

Communication between company and segment market is important component for business. Business continues based on transaction between market and company’s offer. They make transaction based on communication that blogging can do. There is benefit of blogging for promoting your business. So blogging is part of growing your business. Blogging help your company to find customer. […]

YouTube is good to promote business. YouTube is video sharing website that have big traffic. Its traffic support by search engine Google and their recommendation. YouTube help all kind of business to get viewer, if the content that you create is match with what audience find and like. Therefore, every video have different amount of […]

YouTube is good to promote business. YouTube is video sharing website that have big traffic. Its traffic support by search engine Google and their recommendation. YouTube help all kind of business to get viewer, if the content that you create is match with what audience find and like. Therefore, every video have different amount of […]

YouTube give good presence because it shows motion picture and sound. So you can show your products and how your service in YouTube. There is what you need to do to build brand in YouTube. Define your positioning. Your brand is build based on your positioning. Enlist character that you want your segment to know […]

YouTube is good to promote business. YouTube is video sharing website that have big traffic. Its traffic support by search engine Google and their recommendation. YouTube help all kind of business to get viewer, if the content that you create is match with what audience find and like. Therefore, every video have different amount of […]

Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that customer need profitably. Many people see marketing as selling. Then they also see selling as cheating. That is wrong. They have the impression because the visible aspect of marketing process is promotion. Another marketing process […]

No business without customer that make transaction.  There is two kind approach to match offer and customer need. First, find offer that customer segment love. Second, find customer  segment that love your offer. We also can add three approach, the two variable, customer and offer are in feedback loop. Find Offer that Customer Love To […]

Widespread use of the social media has deep impact to marketing concept. Social media is not another channel. It is not enough to move marketing material from mass media to internet. Social media change the character of marketing. Mass Media is one way communication. Social media is two-way communication in real time. So, social media […]

The study said that the millennial generation has no brand loyalty. They easy-going form one brand to another brand. Why? People in the older generation need a brand to help decision making to find a good product. In the previous era, the communication source is one to many communication or mass media, they have no […]

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard writes, the best attitude faces the decline of Madison Avenue’s advertising industry is to let it pass. Madison Avenue was a trading city in America in the 19th century, after the first world war. Then […]

The persuasive copywriting template is an actionable guide to create powerful copywriting.  We unwittingly using principle of persuasive copywriting that it is audience oriented. Often, seller focus on the quality of their products. That is no problem if it related to need of the customer.  This customer-oriented copywriting headline template is helpful. As a seller, our […]

This is an easy template based copywriting that is helpful. It helps you as an internet marketer to do our task is to sell. So we must have so compelling copywriting that make you rich. If you have no time to learn copywriting and read the book because it spends too much time, read this article. This […]

We often need Copywriting Brief Template to create ads copy on social media, especially in Facebook ads. Audience attention is short, so we need to create strong, persuasive and short copywriting.  As a sole marketer or business owner, our task is to sell our service or products. That is why we need so powerful brief […]

This sale copywriting headline is helpful. As marketer or businessman, our task is to sell. So we need so persuasive copywriting that sell. Learn copywriting and read the book can spend too much time, even though that is good. So, in this article, we will show you about how to create advertisement word that sells […]

Copywriting guide template helps you to create persuasive copywriting easily.  for As a small business marketer, sometimes we need to create a persuasive message to sell products. But what if we have no money to hire an advertising agency and we have no time to learn advertising science? What can we do? We can create […]

Copywriting facebook algorithms? Really? Yes. Some copywriting adjust Facebook algorithms to reach more audience. For some advertisers, there are some post writing techniques, copywriting or advertising scripts on facebook that in those times, but for the future will allow ineffective because of the algorithm. Some ebooks about postal techniques are luring people to get involved. That […]

The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation. Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them. Pleasure […]

What is the effective headline to grab attention?  There’s research on headlines or ad headlines, whichever is more effective between ads that precede and highlight the benefits first or ads that precede what to do. The above research examines 10 types of ad titles for the same offer, ie do a survey, then it can […]

If we didn’t add attention to Facebook ads post component, we can miss something.  I will show you element or component of Facebook ads. (1) Social information At the top, there is social information if there happens to be a friend of ours who have clicked the likes on this fanpage. Sometimes there are, sometimes none. […]

In face to face communication, we often assume that communicator is not exposed himself. That is because the audience knows how to call again. But in social media advertising, it is different. We need to show how to contact us when they have the interest to follow our offer. Especially, in hard selling advertising style. Once […]

Hard Selling in Social Media is tricky because of people in social media in friendship mood.  Meanwhile, a covert selling and soft selling approach are not enough to advertise goods and services. Of the thousands of target markets, it is very likely that there are people who are already interested in buying your product. Maybe […]

Engagement and relationship with customers is an important aspect to sustain business development.  Because it has several benefits. It can make a better fit between product and demand. It builds awareness and consideration to your brand. Here list of post content on social media that trigger engagement. Then you can add your products as one […]