Because competition cannot be avoided, a strategy is needed to deal with it. Although, business sustainability depends on sustainable transactions with consumers. Consumers can continue to make transactions if they don’t turn to competitors or other solutions. That is what is called…Read More »
According to Sigmund Freud, in humans, there is an unconscious psychic power that greatly influences human behavior. Awareness has little effect compared to unseen unconsciousness. Even the perpetrators themselves do not know and cannot state. Between unconsciousness and consciousness, there is a…Read More »
Frederick Herzberg conducted research on 203 engineers and accountants in the Pittburg area and found two factors about need. The first factor is satisfying (satisfier) or a factor of rental (disatisfier). This satisfying factor is a factor that, if it exists, will…Read More »
In 1990, Robert Lauterborn offered another version of the marketing mix that emphasized the consumer’s perspective. The marketing mix of Jerome McCarthy’s version which contains 4P is more impressed by the point of view of the manufacturer or marketer. Lauterborn’s marketing mix…Read More »