Facebook Algorithm 2018, How to Dealing With?

Facebook Algorithm 2018 have new update at 11 January 2018. Facebook founder, Mark Zuckerberg announced to update and prioritize Facebook’s News Feed algorithm to be more “meaningful social interactions” over “relevant content” . He will turn facebook to more “making sure that time spent on Facebook is time well spent”.

That is a new benefit that Facebook offer in new algorithm 2018. In new algorithm, Facebook will more prioritize to our uncle post than BuzzFeed media. Facebook will deprioritize strange online friend that not actually a friend.

The social media platform will de-prioritize videos, photos, and posts shared by businesses and media outlets, which Zuckerberg dubbed “public content”, in favor of content produced by a user’s friends and family.

If you are a publisher like Buzzfeed, online media, or social media marketer, facebook decision has a direct impact on you. Your traffic from facebook is down.  Facebook said that it is social media, not selling media. But how to sell in social media that not selling media.

How to deal with this facebook new algorithms 2018?

Create content that triggers engagement

Even if we pay facebook ads, Facebook will deliver our ads to people that more relevant people and also. How does he know? Not just react, like like, love, sad, but comment.  Facebook predict audience activity base on their comment. So, comment to be a signal on Facebook to know our preference, real preference. If we comment, facebook think that it is important for us and worth to spend for.

So, create content that triggers engagement for example:  useful, funny, and trigger curiosity.

From hard sell advertisement to soft and covert advertisement

People didn’t like to be persuaded to sell, except if they really really need earlier. Hide your advertising behind something useful. Something that makes people happy and well being, strengthening our relationship. THat is make your brand image that your brand is helpful, competent and credible to make better world, also your products as part of it.

Mark Zuckerberg said: We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness

Facebook is a service, service to connect friend. Often it connects new friend. Even if we pay facebook ads, but our ads didn’t make people happy, Facebook will deprioritize and banned our ads. Why, if free people move, ads also go.

 

Funneling Marketing Ideas

Funneling Marketing Ideas is wonderful and breakthrough in marketing problem. Funnel in marketing is great ideas.

These ideas break our mind block and stuck when we want to If you market our products.

Without funnel ideas, we don’t know the soft result of marketing activities. We do marketing activities, like promotion, distribution, packaging, open showroom. What is the result? Good sales, small sales, and no sales.

Common people may say “No sales is no result”.

Is it correct?

If we think it is correct we make the mental block that impedes us to view big opportunities.

What opportunities that they can not see?

People that not buy, but interest to buy in another time. A customer that not buy but have the small objection. Prospects that need your products for their problem, but they didn’t understand about your products. People that interest to buy your products, but they doubt your credibility.

Funnel concept important to detect, that their reaction is important to handle it, so next time, they will to be our customer.

If we refuse these realities and named it no sales, we have no idea to lead our customer to sales.

What is meaning funnel in marketing?

E. St Elmo Lewis describes the process of a customer from didn’t know about your products to purchasing. There are awareness Opinion Consideration, preference, and purchase

If we make marketing activity, and then people make the transformation from awareness to preference, but no sales, that is the good result. You can follow up them depend on their situation and their step in tunneling of purchasing.

If we make marketing activity, and then people make the transformation from awareness to interest, that is good jobs, but it needs further action. The further action is give offer again, send ads again, or give better offer, give bonus, give scarcity to get their action.

 

 

 

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Funnel

Target Market Characteristic that give insights

After exploring market by segmentation, marketing needs to decide to choose target segment. Target Market Characteristic give us insights about how to writer acceptable copywriting ads and picture. The advertiser as a marketer is not just a writer and make an image of ads that offer a product only. As a marketer, ad builders try to match messages to a target market situation. 

If the advertiser is an outsourcing, who refuse to research the target market because it spends cost, so it is the company’s job to understand and study the target market, in order for the products and messages on the advertisement to be accepted by the target market. If not, they can not sell, because products and message of ads do not match with the need of the customer.

Target Market Characteristics Need and Products Fit

The main task of the business is to make market accept the products. If the product has not been received he should strive to make acceptable products by continuing to study the needs of the target market. Because if an offer continues to be unacceptable and there is no transaction, there is no income to cover the costs incurred in providing the service. Business cannot continue. People can continue to provide their bids and bear the costs that arise, but not forever. He remains with the hope that one-day market accepts their products.

Market accept the offer if it fits the needs and wants of the target market. If the offer is right, but the market still does not accept the offer, maybe our assumption about the target market is not right, or the message is not fitting.

We know market characteristic by identify geography, demography, psychography, and behavior. The benefit of this grouping is the efficiency of marketing work. Marketing work that includes promotions and distributions will be extravagant if directed to everyone. The budget and the time it takes to become infinite. But if there are marketing targets, there are savings, time and money. If the target market receives its offer, that’s what most businesses expect. The transaction happened smoothly. That is one of the reasons why businesses and marketing learn about market groupings and target markets.
Businesses typically choose target markets that they can serve and can afford to pay for their services. Without these two things, a business can not survive.

Knowledge of target markets is also important in formulating product or value offerings. From geographic, demographic, psychographic and behavioral characteristics, marketers identify the needs, wants and expectations of the target market. Then with that knowledge, they try to formulate the appropriate service.

 

 

Persuasion Factor that Important

Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world.  Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and what the seductive person does. How the target market reaches the purchase decision.

From the side of the seduced person, people are seduced and reached the buying decision, passing some stages as follows.

Identify Problems: Obligations, Fear, and Dreams

Before buying, a target market just like any other human being realizes there is (1) a frightening thing to be given the action (2) the obligation demand (3) achieving the dream.

The scary thing can be a bad state according to his assumptions can also be a bad potential that has not happened. Poor circumstances according to his assumptions that such as acne, blacks, have no veil, have a hijab but less trendy, have a hijab but the color is less in accordance with the color of clothes and so on. The same state or potential can be a problem for a person, but for another person, that situation is not a problem.

Liability demands describe what the target market is trying to do in work and life. The obligations can be functional, social and emotional. Some of these tasks are considered important and urgent for a person, but for others, it is not considered important. The task comes from the role, eg the role of adherents of the religion, Indonesian citizens, husbands, students, corporate leaders, professions, and so forth.

Functional obligations are professional obligations and obligations as human beings. Human has obligation to survive, eat drink and maintain health. The obligations of the profession, for example, must have the equipment and equipment to carry out their obligations.

Social obligation is an obligation to perform well or gain power or social status. Each person have their own different opinion about ‘their status and association.  But all have because the assumption of people in our influence affects our fluency in the world of work and in the association. There are people who want to look trendy, contemporary, professional, trustworthy, adept and so on.

That is persuasion factor. We persuade by recalling them to their ideal status or obligation.