Category: Marketing

Difference between Sales and Marketing

Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that customer need profitably. Many people see marketing as selling. Then they also see selling as cheating. That is wrong. They have the…Read More »

How to Find Customer that Love Your Offer

No business without customer that make transaction.¬† There is two kind approach to match offer and customer need. First, find offer that customer segment love. Second, find customer¬† segment that love your offer. We also can add three approach, the two variable,…Read More »