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Category: Marketing Mix

October 9, 2018 Marketing Mix

Secret Behind Efficient Marketing Program

The most popular concept of marketing is indeed the marketing mix or marketing mix, but that leaves a problem. The

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September 27, 2018 Marketing Mix

Difference between Sales and Marketing

Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that

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September 11, 2018 Marketing Mix

New Marketing in Digital Communication

Widespread use of the social media has deep impact to marketing concept. Social media is not another channel. It is

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April 9, 2018 Marketing Mix

Fall of Madison Avenue and Rise of Digital Marketing

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard

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