The most popular concept of marketing is indeed the marketing mix or marketing mix, but that leaves a problem. The
Continue readingCategory: Marketing Mix

Difference between Sales and Marketing
Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that
Continue reading
New Marketing in Digital Communication
Widespread use of the social media has deep impact to marketing concept. Social media is not another channel. It is
Continue reading
Fall of Madison Avenue and Rise of Digital Marketing
The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard
Continue reading