The most popular concept of marketing is indeed the marketing mix or marketing mix, but that leaves a problem. The
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Difference between Sales and Marketing
Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that
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New Marketing in Digital Communication
Widespread use of the social media has deep impact to marketing concept. Social media is not another channel. It is
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Fall of Madison Avenue and Rise of Digital Marketing
The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard
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