In 1990, thirty years after 4P’s McCarthy, Robert Lauterborn offered another version of the marketing mix 4C that emphasized the
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Marketing Mix and Positioning
Although the positioning concept is more popular later than the marketing mix, the marketing mix will be more effective with
Continue readingMarketing Mix Boom and Bitner
The McCarthy 4 concept has its drawbacks, according to many marketers in the late 1970s. Even though the service (service)
Continue readingMarketing Mix Definition
According to Philip Kotler, the Marketing Mix (marketing mix) is still the king of marketing concepts in the era of
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