Category: Marketing Mix

In 1990, thirty years after 4P’s McCarthy, Robert Lauterborn offered another version of the marketing mix 4C  that emphasized the

Although the positioning concept is more popular later than the marketing mix, the marketing mix will be more effective with

The McCarthy 4 concept has its drawbacks, according to many marketers in the late 1970s. Even though the service (service)

According to Philip Kotler, the Marketing Mix (marketing mix) is still the king of marketing concepts in the era of