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Category: Marketing Mix

October 27, 2018 Marketing Mix

Marketing Mix 4C Robert Lauterborn, a Shift Paradigm

In 1990, thirty years after 4P’s McCarthy, Robert Lauterborn offered another version of the marketing mix 4C  that emphasized the

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October 25, 2018 Marketing Mix

Marketing Mix and Positioning

Although the positioning concept is more popular later than the marketing mix, the marketing mix will be more effective with

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October 24, 2018 Marketing Mix

Marketing Mix Boom and Bitner

The McCarthy 4 concept has its drawbacks, according to many marketers in the late 1970s. Even though the service (service)

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October 23, 2018 Marketing Mix

Marketing Mix Definition

According to Philip Kotler, the Marketing Mix (marketing mix) is still the king of marketing concepts in the era of

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