Marketing Mix

Marketing mix is so popular concept in business community. They often talk about it. So if we don’t agree about this concept, we need to know about it. In spite of its deficiencies, marketing mix still to be starting point to talk about business. Marketing mix concept is breakthrough in business.  It gives us actionable […]

Marketing and Business Business needs selling transaction that converts products to money. Without the transaction, no business. To sustain, the business expects sustainable selling transaction. Business endeavor to create sustainable selling transaction needs resource and subject to the limitation of the resource. So, it needs to optimize the ratio of result and cost. Business endeavor […]

If you can predict future market demand, you can to be millionaire. That is right if your prediction is right and you can serve competitively the demand. So, you can easily amplify your sales. That is why market prediction is important to build the business. In this article you get explanation what is marketing model […]

Marketing fills a need for target market profitably. Where is selling? Selling lay on getting profit and give something that market need. In the company perspective, it converts products to profit. To fulfill this purpose, the marketer needs to know which the most hungry segment in the market. He learns to understand the market like […]

The persuasive headline is part of advertising. Advertising is part of promotion/ Promotion is one of four marketing mix. David Ogilvy is a famous father of Advertising. He is a king in the Madison Avenue, a center of advertising in the world in several decades. He is avant-garde of scientific advertising that measures this impact. […]

According to Philip Kotler, Marketing Mix still a king in the internet era. Now, it is challenged. The McCarthy marketing mix is so popular. Many marketing study or economic management teach the marketing mix to their students. In 1990, it is time that internet begin, Bob Lauterbon show the problem of marketing mix and give […]

In marketing terms, consumer behavior is consumption behavior. It is not only to consume goods and services. Consumer behavior includes related aspects. These aspects include before, during and after consumption. These aspects include: Search for products Buy a product Using products Discard the product These aspects also include the decision-making process before and after the […]

In 1990, thirty years after 4P’s McCarthy, Robert Lauterborn offered another version of the marketing mix 4C  that emphasized the consumer’s perspective. The marketing mix of Jerome McCarthy’s version and Borden which contains 4P is more impressed by the point of view of the manufacturer or marketer. While Lauterborn version emphasis on the customer perspective. […]

Although the positioning concept is more popular later than the marketing mix, the marketing mix will be more effective with positioning. Positioning is a promise to yourself to provide benefits to certain target markets. The promise then became a guideline for formulating products, prices, locations and promotions. The promise was delivered and fulfilled through the […]

The McCarthy 4 concept has its drawbacks, according to many marketers in the late 1970s. Even though the service (service) is a product, it seems hidden. People generally see products as goods, not services. Whereas the role of services is increasingly important in marketing along with the tight competition at that time. In 1981, Boom […]

According to Philip Kotler, the Marketing Mix (marketing mix) is still the king of marketing concepts in the era of information technology as it is today. When viewed from the development of marketing concepts to date, most concepts are not entirely different from the marketing mix concept When Philip Kotler summarized the marketing work, the […]

Jerome McCarthy simplified the marketing mix with the 4P concept. Namely Product, Price, Place and Promotion. McCarthy’s formulation is easy to remember and this concept was later popularized by Philip Kotler, author of the book “marketing management” which has become a reference for many universities in various countries. The formulation of Jerome is formulated in […]

The marketing mix component experiences development over time. In 1964, Neil H Borden wrote about The Concept of the Marketing Mix “in the Journal of Advertising Research, June 1964. About elements of the marketing mix for companies. There are 12 elements of the marketing mix 1. Product Planning — policies and procedures regarding a) Product […]

In 1914, Butler formulated marketing as a management discipline. Butler (1914, p. 1, 1917, p. 3) was the sales manager of the Protec and Gamble Company. Butler defines; marketing is a plan behind a campaign or promotion series. Before that, experts did not know marketing, only knew production and sales / distribution. This distribution is […]

In the early 1940s Rosser Reeves revealed the secret of success in composing influential advertisements. Reeves named it unique selling proposition or unique selling point (USP). USP is delivering unique benefits from companies, services, products, brands that make it stand out from competitors. USP must have features that highlight the benefits of products that are […]

The most popular concept of marketing is indeed the marketing mix or marketing mix, but that leaves a problem. The marketing mix does not tell, which products are easily accepted by the market and those that are not, which locations are close to markets that are thirsty for your product and which are not, which […]

Sales is about how to promote to market. Today, sales is small part of marketing. Marketing is provide value that customer need profitably. Many people see marketing as selling. Then they also see selling as cheating. That is wrong. They have the impression because the visible aspect of marketing process is promotion. Another marketing process […]

Widespread use of the social media has deep impact to marketing concept. Social media is not another channel. It is not enough to move marketing material from mass media to internet. Social media change the character of marketing. Mass Media is one way communication. Social media is two-way communication in real time. So, social media […]

The article “Madison Avenue Nightmare” by Devin Leonard in 2004 signals the fall of the mass media-based advertising industry. Leonard writes, the best attitude faces the decline of Madison Avenue’s advertising industry is to let it pass. Madison Avenue was a trading city in America in the 19th century, after the first world war. Then […]