Marketing

Steps of selling is important theme in personal selling. This article will tell about old version steps of personal selling. It is one that has a long history of its roots. In 1920, there was a sales training book entitled “How to Increase Your Sales”. The book explains 6 steps sales, (Moncrief & Marshall, 2005). […]

Sales management is an effort to manage the sales force team. The Salesperson Team is a team for making personal sales. The American Marketing Association (American Marketing Association) regulates sales management as “planning, direction, including recruitment, selection, supply, assignment, direction, bleeding, payment, and support for sales team members. “Sales management” as “personal sales planning, direction […]

Marketing mix is so popular concept in business community. They often talk about it. So if we don’t agree about this concept, we need to know about it. In spite of its deficiencies, marketing mix still to be starting point to talk about business. Marketing mix concept is breakthrough in business.  It gives us actionable […]

The study of personal selling focuses more on the stages of sales. Thinking about it has changed but is still around the sales stage. This shows that the theme is felt to be important by personal sales professionals. This theme becomes the main material in sales training. That gives the impression that the sales study […]

This is a funny selling story. A company sends two people to assess the shoe market potential on an island. The two people went to the island for two days and then reported their observations to the company. One person reported, there was no chance to sell shoes because the island residents did not use […]

Marketing and Business Business needs selling transaction that converts products to money. Without the transaction, no business. To sustain, the business expects sustainable selling transaction. Business endeavor to create sustainable selling transaction needs resource and subject to the limitation of the resource. So, it needs to optimize the ratio of result and cost. Business endeavor […]

Blankson and Kalafatis expressed eight factors used in making product positioning. This can help marketers in formulating product positioning. Best in the top of the range category/class Services Cost-effective Trusted or tested Attractiveness The origin of the country Brand name Made from selected materials, skills, processes The list compiled by Blankson helped inspire the positioning […]

Marketers manage businesses to satisfy consumers by considering competition and costs. Marketers try to win the hearts of consumers. Besides that, you also think about how economical marketing work is. If marketing costs are expensive and costs are borne by consumers, consumers don’t necessarily want to. Product not bought. With such a task, the positioning […]

Philip Kotler’s book “Marketing Management” is the most popular marketing book in management and marketing in the world. Then, the book is the main reference of marketing students in many universities. That’s why Philip Kotler marketing definition is important. The definition continuation of Butler definition of marketing. Philip Kotler Definition Philip Kotler formulated a short […]

If you can predict future market demand, you can to be millionaire. That is right if your prediction is right and you can serve competitively the demand. So, you can easily amplify your sales. That is why market prediction is important to build the business. In this article you get explanation what is marketing model […]

Marketing fills a need for target market profitably. Where is selling? Selling lay on getting profit and give something that market need. In the company perspective, it converts products to profit. To fulfill this purpose, the marketer needs to know which the most hungry segment in the market. He learns to understand the market like […]

The persuasive headline is part of advertising. Advertising is part of promotion/ Promotion is one of four marketing mix. David Ogilvy is a famous father of Advertising. He is a king in the Madison Avenue, a center of advertising in the world in several decades. He is avant-garde of scientific advertising that measures this impact. […]

According to Philip Kotler, Marketing Mix still a king in the internet era. Now, it is challenged. The McCarthy marketing mix is so popular. Many marketing study or economic management teach the marketing mix to their students. In 1990, it is time that internet begin, Bob Lauterbon show the problem of marketing mix and give […]

In marketing terms, consumer behavior is consumption behavior. It is not only to consume goods and services. Consumer behavior includes related aspects. These aspects include before, during and after consumption. These aspects include: Search for products Buy a product Using products Discard the product These aspects also include the decision-making process before and after the […]

“… world-class sales forces view their action from the customer’s perspective. They design a way of selling that reflective of the way their customer buys, not just the way they want to sell.” Mark W. Johnson (2011: 31) It reminds us of fifth habits of seven habit of effective people: seek first to understand customer, […]

Copywriting is not the only factor to make the reader buy. It works with reader want. It relates what seller want with reader want. Copywriting makes adjustment their products to need, want and expect. A copy cannot create a desire for a product. It can only take the hopes, dreams, fears, and desires that already […]

Maybe you say, “News Headline Model” is not creative. In other words, the idealist person avoids cliché. That attitude is also applied to copywriting. However, copywriting is not a poet or art that appreciate originality. It is writing to sell. Therefore, it is no problem if we use cliché that tested over time. There is […]

It is challenging time to write a headline that sell. Message in digital internet medium explode. So many messages are in our gadget. Usually, we ignore most of the information include ads. Ads create a message to sell products. We read the headline first. If the headline is interesting, we read more the ads. Therefore, […]

A Digital Copywriter is a salesperson using a keyboard.  Computer or smartphone keyboard. He creates words to sell. So, Copywriting is not art or humor to entertain. Copywriting can use art or humor to sell.  However, that is not necessary. That is not the purpose of copywriting. Some festival of advertising judge advertising and copywriting […]

When choosing a market segment, not only is the potential considered. Also, consider threats. Sometimes it must be avoided, by looking for other segments. Even so, the easiest segment has threats. Michael E Porter formulated threat factors as well as generic competitive strategies, or outlines. Threats are dynamic, so the strategy is effective so that […]

Market challengers are companies number two, three and so on in acquiring market share that attacks the market. These challengers are aggressively expanding the percentage of their market share and undermining market leaders. The way to offer products with the same function, the same category in the same market as the market leader. This strategy […]

Being a market leader tends to be the center of attention. Competitors observe movements, strengths and weaknesses. Competitors try to beat, imitate the actions of market leaders. Competitors attempt to investigate products, materials, cost components, and marketing methods. At times competitors use weakness and weakness. The strategy of the market leader according to Porter is […]

Companies with small resources usually avoid competition by entering into areas that are not attractive to large companies. Even so, large companies can also make various kinds of products and services for various niche markets or niches. This strategy follows a strategy focused on specific markets. That is what the market dredger is doing. Scrapers […]