Category: Marketing

  • Old Version Steps of Personal Selling

    Steps of selling is important theme in personal selling. This article will tell about old version steps of personal selling. It is one that has a long history of its roots. In 1920, there was a sales training book entitled “How to Increase Your Sales”. The book explains 6 steps sales, (Moncrief & Marshall, 2005). […]

  • Definition of Selling Management

    Sales management is an effort to manage the sales force team. The Salesperson Team is a team for making personal sales. The American Marketing Association (American Marketing Association) regulates sales management as “planning, direction, including recruitment, selection, supply, assignment, direction, bleeding, payment, and support for sales team members. “Sales management” as “personal sales planning, direction […]

  • Marketing Mix Evolution

    Marketing mix is so popular concept in business community. They often talk about it. So if we don’t agree about this concept, we need to know about it. In spite of its deficiencies, marketing mix still to be starting point to talk about business. Marketing mix concept is breakthrough in business.  It gives us actionable […]

  • Steps of Selling

    The study of personal selling focuses more on the stages of sales. Thinking about it has changed but is still around the sales stage. This shows that the theme is felt to be important by personal sales professionals. This theme becomes the main material in sales training. That gives the impression that the sales study […]