Unbounce Value Preposition statement

Unbounce Value Proposition statement has an interesting simple value proposition that we can learn. Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.”

This is an example that if some pain of customer happens, that is an opportunity. If solution by geek IT make pain for some customer, there is an opportunity to create new products to relieve their pain.

But that is not a complete value proposition. Complete value proposition offer to solving their job without pain and get more gain, in a different way to choose our products and also offer our job.

Unbounce Value Proposition Offer Copywriting in Landing Pages

Unbounce offering is not high technology. Every one who can create a website can do. But many people need it, because they have needed a landing page to facilitate their business, but they can not create website and landing page. Unbounce does not offer just information technology, but information technology plus copywriting format to sell their products.

So, Unbounce offer hard selling in the simple format for non-geek IT without complicated and depend on geek IT and in an easy way and also the persuasive way.

For the non-IT person, unbounce is a solution, easy solution for their problem. They need persuasive offering in online. But they don’t have a skill for IT to create a landing page. Create landing page by creating a website and also create landing page format create the icon and writing persuasive copywriting is difficult. Unbounce makes it easy by combination website and template plus copywriting and also icon and supporting design and symbol. If we make own, it consumes many times, consumes more money,  and we are not sure, it is good or bad. But unbounce create this product and service.

Unbounce Value Proposition for me inspires me that business is not always greater technology.  Low technology is enough if we solve the customer problem. high technology is not enough  if cannot fill the customer

 

 

Why is Value Proposition Important for Us

The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship.

Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that  capable of providing solutions for consumers, then the product or service is definitely required by consumers.”

Our business task is to create a fit between our offering and customer profile.

We revise our offering, explore the benefit of our offering for our customer for one goal: fit.

It answers a question, why should I buy your product? Have you had an answer for me? And that answer gives me some gain and is able to explain to me if I do not buy, use your product or service, what happened to me?

If you are able to explain the value proposition of your product or service, it is easy to create a tagline or copywriting that relevant to their problem.

It is a formula of the value proposition.

Our [products and service] help [customer segment] who want to [job to be done] by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

If you do not know the value proposition of your product or service? How do you sell?

Follow the formula first. If you want to be creative please after understanding the goal of today’s lesson. The formula is to facilitate us to understand the value of proposition After the understand please create.

When we remember the formula for our products, we know how to improve our products, how to persuade our customer in ads. If not fit, maybe wrong with our perception about our customer profile, maybe something wrong about our brand: credibility. We have to check one by one to our brand, our products, our message, our perception about customer profile, our price, our channel, our distribution.

Or maybe, we didn’t know about customer objection to our products. We have to check and recheck to create fit about our offering with their demand.

 

Invisible

Value Proposition is Most Competitive Strategy Today

What is the value proposition? What is in it for our business? The value proposition is not ads for the audience, but the message of business owners. The value proposition is not a slogan, not an ad. Strategizer highlight this concept that relevant in the many to many communication, web 2.0, interactive communication.

Definition of Value Proposition

The value proposition is what benefits are able to meet customer’s expectations of your product or service. How your product helps customers work, meet customer expectations and reduce their suffering or pain.

If in the customer segment has is gain that they expect, or customer expectations, in the value proposition there is the term creator gain: How your product or service creates benefits for the consumer. Your products and services are trying to satisfy the gain.

In a customer segment there is the pain, or something that hurts them, or something they fear, in the value proposition, there is pain reliever: how your product or service reduces the pain of the customer.

The value proposition is created at the beginning after the target market is determined. Target markets are illustrated first, hopes, things they want to do, and their fears. Only then formulate our products and services. Our products and services are the answers to the work they need to do and they need their help, their hopes, and the pain or annoyance they experience.

Define Value Proposition for Your  Customer

So actually in running and raising business, the easiest is to determine who your customer first, who will buy your product.

In the canvas business model, the value proposition in the canvas business is the two most important blocks, along with the customer segment. Other supporters. Promotion is support. Production support. The resources are supporters. Fortunately supporting losers.

Obviously, what are the benefits my customers can use if they use my product or service and what harm has been made to my customers if I do not use my product or service?

Who will get the gain or avoid the pain? The customer segment we specify. Let’s say. I made a squid fishing bag special for squid. So I focus on my target customers. Then I set the gain and the pain. Which ultimately determines the design of the bag I made. Size, color, strength, water resistance, need place handphone, a place for fish bait. Bag design follows customer requirement.

Humans are motivated to buy for two things usually. Want to get the gain and stay away from the pain. Let’s say. Example. Women buy cosmetics. The gain is to hope she will be beautiful and interesting. And away from pain which means appear unattractive if not using cosmetics.

Well, how design your product? From the customer side, the gain is they want to get the benefits of your product. And they avoid the things they do not expect Then your job as the owner of a product or service is to match the value you have dg your target market profile.

That is if your product has benefited with the expected gain of the consumer and your product is able to keep away the pain that you want to avoid by your target market. Then there is conformity. Transactions are easier to happen.

 

Create Value Proposition  Video Script

Create Value Proposition  Video Script is important to make advertising more persuasive. The value proposition can help to inspire us to create the persuasive advertisement. Why, because value proposition exposes benefit for them, solve the solution, reduce pain and increase gain. Based on the value proposition, advertisement focus to creates new sign and language of the value proposition.  Value proposition formula is like this: Our [products and service] help [customer segment] who want to [job to be done]by [reducing, avoiding] [customer pain] and [increasing, enabling]  [a customer gain], unlike [competing value proposition].

So we can fill the blank advertisement video script like below.

Imagine  [you solve solution]?  Check out [products and service], because this [type of products] enable [customer segment] to get [benefit]. [company] solve [customer problem] by [how products work].

Reasonable? Let’s zoom it. [the first process of products] [the second process of products], [the third process of products], [final step that leads benefit]

Ready to action?  Click here.

Okay. we will try to apply that to Uber

Uber help citizen in the city who want to mobile in the city by reducing price and time and increasing convenience rest, unlike the previous taxi.

Imagine you can go anywhere in your city for your career and family, and no traffic jam.  Check out Uber, because this mode of transportation reducing the time and also price and increasing convenience rest, without any confusion about a route.

Reasonable? Let see. First, you just open Uber application and order a taxi. Second, near taxi comes to you. Third, You can go anywhere.

Ready to order? Click Uber.

Hmm… I am not an agent of uber. That is just example that if we formulate value proposition clearly, we more easy to create the advertisement. Yes, the ads are too usual. You can create another language and expression. Because to get attention ads has to new, beautiful, and not cliche.

Cliche does not make attention. Because they are boring. Is value proposition cliche? That is guidance for the businessman. If we convert to ads, we need another sign and language, creative language to express it.

That is how to Create Value Proposition  Video Script.