Millennial Generation Characteristic

• Creative. Because it is easy to communicate and get information from many people with rich levels of variation, millennial tend to be creative. Creative means, able to produce new ideas in business and work. Millennial are pretty much building their own businesses, rather than working in large institutions. Millennial create startup business like grab, gojek (online motorbike taxi), online business, and work independently on websites that mediate service users and service providers. Examples of this brokering web are, for example, adsense.com, teespring.com, 99design.com, fivver.com, and so on.

• Connected. Millennial tend to be connected to the internet via smartphones. Through smartphones, they are not bound to access the internet. They can access the internet anywhere and anytime. Previous modes of communication, such as face-to-face and mass communication, were not lost, but their roles were not like before. Even more so when people are increasingly individualized, even when meeting face-to-face even millennial cannot be separated from paying attention to smartphones with internet connections.

• Confidence. Communicating via the internet has the characteristics: without face to face, two-way, do not have to respond directly. With these characteristics, users train their courage and compose their unique opinions in conversations on social media. Millennial often debate hard on social media. Not always debating with argumentation, but labeling both positive and negative without argumentation. Meme wars often occur between two camps on social media. They are also oriented towards being entrepreneurs.

With these three types of character, the millennial generation has a stronger aspiration to build their own business than the previous generation. That way business competition increases. When they market online, there are competing skills and strategies online, the more important online marketing knowledge is. First, to be able to compete with fellow marketers. Second, to be able to use the opportunities available on online media.

Google Plus Close after Know its Bug

Google announce to close Google+ social media after found a bug in that platform. From 2018 until March 2018, Google already has known the bug, but they keep silent. They keep silent because they afraid regulator will monitor tightly. They will announce after management decides to close the social media platform.

In the official blog, Google said, shutting down Google+ for consumers. In Project Strobe, Google prioritizes to closely review all the APIs associated with Google+.

Third party media said that Google exposes 500.000 user personal data. That is including name, email, job, gender, age and so on. However, official Google blog said, they found no evidence that any Profile data was misused. They recognize 500,000 Google+ accounts were potentially affected. Our analysis showed that up to 438 applications might have used this API

Google already fix the bug but Google will discontinue their social media.

Project Strobe will evaluate access for a third-party developer to Google data and android.

To give people a full opportunity to transition, Google will implement this wind-down over a 10-month period, slated for completion by the end of next August. Over the coming months, we will provide consumers with additional information, including ways they can download and migrates their data.

They review exposed that Google+ is well suited as an enterprise product. It is where the team can engage in internal discussions on a secure corporate social network. It helps to relate company and customer in safety platform. We have decided to focus on our enterprise efforts and will be launching new features purpose-built for businesses. They will share more information in the coming days.

Disruption in Marketing Concept

1. The nature of promotion in marketing changes from interruption to permission, the approval of viewers without an editorial intermediary such as the mass media. Promotions in the era of mass media are interruptive or interrupting. Advertising can be done by interrupting viewers while watching an event. For example on a television program, Dangdut Academy, there are various advertisements inserted into the event. The level of exposure to the advertisement to the viewers was very large, even though the viewers had a remote control, because many viewers did not want to risk losing an event because they moved television channels. Besides, on other television channels, there is also a possibility that there are advertisements.

In internet interactive media, viewers have very many choices compared to when using mass media. Viewers can choose the theme they want on the search engine, then read see and listen to a presentation, both in the form of text, sound, image, and combination.

If the ad interrupts in interactive media, viewers will fight by ignoring it or marking it as spam. There is a tendency, online platforms such as search engines, e-mail, and social media provide facilities to deal with spam. So that bombarding viewers with advertising messages as is often done in the mass media, is no longer valid or at least the effectiveness decreases in internet media.

How to encourage viewers to be willing to pay attention to advertisements. The opportunity that can be done in the middle of interactive media is by giving them information or entertainment first. Compiling information according to the needs of the audience, it is very possible to do in e market needs information has been tracked and mapped on search engines and social media.

Another way to get their attention is to place ads on only interested people. When the offer in the advertisement matches the needs of the market segment, they feel undisturbed. Search Engines and social media provide facilities to customize advertisements with people who have interests. Information technology supported by Artificial intelligence is able to identify viewers’ interests.

Artificial intelligence’s way of working to recognize one’s interest is as follows. Internet users can track their profile, not only from what he wrote on the form, but also what he did. Google not only knows someone’s profile from the form he wrote in the e-mail (name, address, telephone number), but also records what someone writes on the search engine, what web is widely read, how long to read a particular web, or a particular movie broadcast . The track record on the search engines is analyzed by an artificial intelligence engine to identify their interests and what advertisements and content are appropriate for them. Marketing character changes from interruption to data-based marketing and is increasingly personal.

Facebook also records not only data that viewers write on forms, but also records what status is written, photos, videos shared, and what their reactions are to the status of others. Artificial intelligence Facebook is able to detect even photos they upload and make it as a signal of their interest. Suppose there are people who have never written cats on their status, but he uploaded photos of cats, Facebook technology is able to identify photos of the cat and be used as a signal to recognize interest. Not only photos, technology is now able to recognize videos uploaded by someone, and make it a signal to recognize their interests.

2. Mobile internet devices that can be carried everywhere will be a trend that is widely used by people. It’s not only smart phones, but also clocks, glasses, will be widely used. That is not only an opportunity for gadjet marketing but also completes marketing with market profile data. The more mobile devices used, the more market profile data can be identified. If many use bracelets, the market profile data will show more details about the places they often visit, about their activities, their level of health and so on.

3. With the strengthening of the use of information technology, marketing competition with information technology-based will strengthen. There is a race to get more with and adjust between products and market interests. Product and service offerings are based more on market needs. Proximity to viewers is getting stronger, transparency between marketers and customers is getting bigger. This is increasingly becoming the standard and demands of customers. Customers want marketers to be more responsive in communication. Companies that only deliver messages and leave without caring about customer responses will be abandoned, both by customers and by algorithms of social media and search engine platforms.

With the ability to track market response, market metrics

Technology and Business Disruption

This third millennium era is synonymous with information and communication technology. According to world stats, internet users in 1995 amounted to 16 million, or 0.4 percent of the population at the time, the trend continued to increase so that in 2017, internet users had reached 4.1 billion or 54.4 percent of the world’s population.

This communication technology is a communication channel replacing or at least reducing the previous communication channel, namely the mass media. This can be seen, for example the printed edition of Bernas Jogjakarta Daily which had experienced its heyday was closed on February 28, 2018. Bernas management chose to migrate from the print edition to online media under the name Bernas.id

Widespread use of the internet is one of the important factors in business disruption. Shifting the way media is not only stopped at how to obtain information, but changes the way of doing business. Rhenald Kasali mentioned five important things in disruption.

First, disruption results in savings in many costs due to simplification and savings in business processes. With the existence of smart phones, the cost of communication between teams and also with suppliers and customers decreases. More communication that is intensive also reduces the costs of errors and stock. For the motorcycle taxi business, smart phones reduce the energy and time to wait for passengers, and offer flexibility to work. As a result, enthusiasts to become motorcycle taxi drivers increase and are able to offer motorcycle taxi fees that are much cheaper to consumers.

Second, disruption makes any quality that is produced better than the previous one. Communication technology allows businesses to adjust customer preferences, so that it can help businesses compile quality and satisfying products and services.

Third, disruption reaches new markets, or makes them – market segments – that were previously unreachable to be affordable. Online retail business through online marketplaces / markets, such as tokopedia, bukalapak, shopee, is able to offer products to all cities in Indonesia, which were previously not affordable. The marketplace can do that because of the support of package couriers such as JNE and JNT who can send packages to various cities at affordable costs.

Fourth, the products / services produced by the disruption are more easily accessed or reached by its users. As well as ojek services (eg Gojek and Grab) or online taxis (for example Gocar), or banking services and including financial technology, everything is now available in the hand, on our smartphones.

Fifth, disruption makes everything now smart. Smarter, saving time, stock costs and more accurate. With internet technology, entrepreneurs are competing to understand the interests of market segments, then preparing products that suit their needs.