Business

What is the value proposition? What are its uses in our business? Value proposition is not the consumption of the viewer, but the consumption of the business owner. Value propositions are not slogans, not advertisements. Value proposition is what benefits can meet customer expectations from your product or service. How does your product help customers […]

• Creative. Because it is easy to communicate and get information from many people with rich levels of variation, millennial tend to be creative. Creative means, able to produce new ideas in business and work. Millennial are pretty much building their own businesses, rather than working in large institutions. Millennial create startup business like grab, […]

Google announce to close Google+ social media after found a bug in that platform. From 2018 until March 2018, Google already has known the bug, but they keep silent. They keep silent because they afraid regulator will monitor tightly. They will announce after management decides to close the social media platform. In the official blog, […]

1. The nature of promotion in marketing changes from interruption to permission, the approval of viewers without an editorial intermediary such as the mass media. Promotions in the era of mass media are interruptive or interrupting. Advertising can be done by interrupting viewers while watching an event. For example on a television program, Dangdut Academy, […]

This third millennium era is synonymous with information and communication technology. According to world stats, internet users in 1995 amounted to 16 million, or 0.4 percent of the population at the time, the trend continued to increase so that in 2017, internet users had reached 4.1 billion or 54.4 percent of the world’s population. This […]

Before to start a business idea, sometimes we have an idea that supports and against. Maybe you think that is impossible. Consider that if you didn’t do anything, nothing is possible. See your mind before it turns into concentration. Pay attention to your concentration before it turns into a feeling. Observe your feelings before they […]

Disruption business is real. It triggers a new perspective on business and marketing. Nokia CEO, Stephen Elop, cried.  “We did not make any mistake, but somehow, we lost”. It happened during a press conference announcing the acquisition of Nokia by Microsoft in 2013. As he said that, all the management team, including himself, cried sadly. In […]

Imagine you found passionate business ideas.  You start and running a business that follows your passion.  Even though you experience hard times and problem, you never quit. You have the big power to do a business journey. Wonderful. But how long? You ask for your self, what if your passion has no market? What are […]

Target Market Profiles data is easy to get in today interactive information age. By knowing geography, demography, psychography, and behavior, does an automatic person have an insight into what the product can offer? Not everyone can. Alexander Osterwalder, not known as a marketing figure, offers a profile that makes formulation more easy for services. How […]

Unbounce Value Proposition statement has an interesting simple value proposition that we can learn. Unbounce is a website that offers to address a common marketer pain point of needing to defer to or call in their “IT guys.” This is an example that if some pain of customer happens, that is an opportunity. If solution by […]

The value proposition is invisible but real. It is like a compass that invisible to another people but it is real as guide action for a ship. Why Is Value Proposition Important for us? To answer the question I quote this famous sentence “any product or service that  capable of providing solutions for consumers, then the […]

What is the value proposition? What is in it for our business? The value proposition is not ads for the audience, but the message of business owners. The value proposition is not a slogan, not an ad. Strategizer highlight this concept that relevant in the many to many communication, web 2.0, interactive communication. Definition of […]

Create Value Proposition  Video Script is important to make advertising more persuasive. The value proposition can help to inspire us to create the persuasive advertisement. Why, because value proposition exposes benefit for them, solve the solution, reduce pain and increase gain. Based on the value proposition, advertisement focus to creates new sign and language of […]

Uber Value Proposition is a great and interesting offer, then the market has good response. Based on wordstream  uber is one of the best value proposition. Uber tagline is the smartest way to get around. That does not describe customer, what offer by uber, and what customer gain, and what pain that reduced by uber. It does follow this […]

Small Step Big Leap in creating products and services that based value proposition that fit with customer requirement. I show you why. The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation […]