In face to face communication, we often assume that communicator is not exposed himself. That is because the audience knows how to call again. But in social media advertising, it is different. We need to show how to contact us when they have the interest to follow our offer. Especially, in hard selling advertising style.
Once audiences are raised in interest, do not forget to give a call to action. Call to action provides clarity and increases the number of people who perform rather than without orders. For example, without a command, it is still possible they contact you through the inbox, but will be more optimal if there is a direct command to act.
On Facebook, we can give a call to action in the text box at the end of the description, by providing a link associated with WhatsApp us. Let’s say this:
New, Find a collection of cool shirts that show your interests.
Visit directly at our store [store address]
Buy now, too
In the example above, the action command lies in “buy now, fast respond, contact, Whatsapp”.
There is a way to make it easy for viewers to contact us via WhatsApp, that is with WhatsApp link, so viewers do not need to write our number. The trick is to modify this link, there is a number that is replaced with our WhatsApp number. https://api.whatsapp.com/send?phone=6281xxxxxx replace 6281xxxx with your WhatsApp number. Figures 62 it does not need to be given a plus, not +62, enough 62.
If our WhatsApp number is 08123456789 then WhatsApp link we are https://api.whatsapp.com/send?phone=628123456789. So when there is a viewer who clicks that button, go directly to the chat WhatsApp our number, without having to write our number.
If the link above is too complicated, uncomfortable, it can be shortened with short links like bitly.com and goo.gl. How to register first at bitly.com