In two-way communication in social media, buzz marketing is necessary. In this media, we cannot expect to get attention by buy time or space in media. In mass media, you can. So to get attention, you can help customer to promote your business story by create buzz marketing. There is several ideas about buzz marketing.
- If your customer want to appear beauty, story about different process of something that make more beautiful are make them interested.
- This is something that easy to talk about it. Every people need platitude conversation. If your watch is different, that is helping your friend to talk and buzz.
- More people to talk about, the more spread the ideas.
- Focus on segment market that obsessed. They have many followers and like to share some ideas or content. Do not focus on average people.
- Seth Godin said to be remarkable content. Remarkability lies in the edges. The first, best, biggest, fastest, slowest, richest, easiest, most difficult. It doesn’t always matter which edge,more that you’re at (or beyond) the edge. Part of what it takes to do something remarkable is to do something first and best.
- Be remarkable is not remarkable for company, but remarkable for customer. Company study many things that make they have different perception with their customer. Something that is not remarkable for company maybe is remarkable for customer.
- Be remarkable is not only to get attention. It is about something that suit for your value proposition.
- Be remarkable is unusual, exceptional, interesting, or excellent. Remarkable things get your attention. This is mean: remarkable things trigger people to comment and share. Not only because it is best, but also something strange.
- Give facility to share, for example share button. You can install it in website.
- Xiaomi promote their phone by create flash sell and story about loss of stock. This sign about scarcity, then more people curious about xiaomi.