The benefit in Advertising is most important for advertising function to sell. That gives audience reason to follow advertising recommendation.
Enjoyment or positive results almost always appear in ads. It could also be advertising without speaking of pleasure or positive results if people already know that the product is bringing positive benefits to them.
Pleasure is one element of motivation or incentive, why people do things, including buying. People feel pleasure when the tasks, the dreams are achieved. Goods and services can provide pleasure in the form of functional, emotional and self-expression benefits.
Beloved Brands show benefit in advertising as follows:
3 Benefit in Advertising
1. Work Better: faster, more durable, safer, stronger, better material, better quality, better trade,
2. Life is easier: easy to use, time-saving, efficient, uncomplicated, manageable, controlled, one roof, integrated
3.Cost cheaper: cheaper, lower risk, future investment, resale price is high
4. Close family relationship: celebrating family moments, education, more comfortable homes, more comfortable families, safe families,
5. Make you smarter: update current knowledge, better decisions, find a way out,
6. Healthier: reduce pain, prevent disease, more fit, fitter,
7. Getting Money
8. Have more free time
The emotional benefits of a product are the benefits of what people feel when they have products and services.
1. feel optimistic: motivated, inspired, feel special, feel successful
2. curiosity: competent, wiser, smarter, richer information
3. feel free: feel interesting, feel alive, happy, feel free
4. feel liked by others: preferably, more loved, more accompanied, more favored, more recognizable
5. feeling under control: more secure, trusting, reliable
6. Feel Comfortable: easy to get along, relax, feel loved, nurtured, more comfortable
7. Feel Safe: feel secure when retired, feel safe at home, save money, worry-free.
Benefits of Self-Expression
The product provides benefits to self-expression if it helps someone to convey who he is. Products and services that help people to express themselves will be something of value to them. The need to be respected, the need to be special and special is fulfilled through the products and services.
Here are the details of the benefits of self-expression of a product.
1. Delivering social status: more luxurious, more rich, more educated, more prestigious.
2. Demonstrate passion and expertise: show passion in a field and expertise, more visible to the expert.
3. Show courtesy: show respect to customs and propriety
4. shows the character: more elegant, more visible, more looking cool, more beautiful, more practical, more intelligent.
5. show his political attitude
6. show beauty, beauty, slimness.
That is three kind of benefit in advertising.