Create Value Proposition  Video Script

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Create Value Proposition  Video Script is important to make advertising more persuasive. The value proposition can help to inspire us to create the persuasive advertisement. Why, because value proposition exposes benefit for them, solve the solution, reduce pain and increase gain. Based on the value proposition, advertisement focus to creates new sign and language of […]

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Attention Factor In Ads

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Attention Factor In Ads is important to make ads sell and make ads cost efficient. Once upon a day,  a gathering of psychologists and scientists at Goettingen. In the middle of the forum room, suddenly the door opened. There were people dressed in comedians. There was a black man dressed in black in a black […]

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Uber Value Proposition

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Uber Value Proposition is a great and interesting offer, then the market has good response. Based on wordstream  uber is one of the best value proposition. Uber tagline is the smartest way to get around. That does not describe customer, what offer by uber, and what customer gain, and what pain that reduced by uber. It does follow this […]

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Small Step Big Leap

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Small Step Big Leap in creating products and services that based value proposition that fit with customer requirement. I show you why. The most important thing in our business is our customer. Without the customer, no business. No transaction, and no profit. Then second important one is fit offering. Offering that fit to need and expectation […]

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Beyond Surface of Things Wonderful

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Beyond surface of things is wonderful. There is something amazing behind what we see, what we hear and what we taste. We often claim judgment, “building is green”, “building is high”, “beautiful home”, ” evil conduct”, “so much money”  et cetera. Some of them are physical and sensory judgment. Some of them are mathematic judgment. […]

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Life is Flame , Life is Meaningfull

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Life Javanese have a proverb: urip itu urup. It means life is flame. Flame is light. What is it mean? It is mean that life has meaning, full meaningful life if we contribute benefit to another people. The wonder is that is expressed in short word and let us think. Let us think and ask the question what […]

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Persuasion Factor

Persuasion Factor that Important

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Persuasion Factor is an important skill to manage the better world, even though we can use for destroying the world.  Persuasion is also important for advertising. How does the ad seduce? The success of seduction is not entirely due to seductive factors, but also the seduced factor, the target market. What happens to the seducer, and […]

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Learn from Godfather for Advertiser

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Learn from godfather  is entertaining and interesting. In one of the scenarios of the movie God Father, famous singer Johnny Fontane said that his career has a problem to Godfather, Fontane said he was rejected for the lead film by movie studio director Jack Woltz, though the role most suited him. It can be maintained his […]

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How Advertising Persuades Us, Do you Like It?

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How Advertising Persuades Us? How does advertising seduce? Ads seduce people influence others, attract attention, arouse their desires, tell them how to satisfy their needs, show benefits when following your advice, and risk not following your advice. American advertising makes the acronym of how ads woo the target market, known as A.I.D.A (Attention, Interest, Desire, […]

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Social Media Characteristics that Every Advertiser Must Know

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Social media characteristics have very different than mass media characteristic. Don’t just plug your print media ads into Facebook ads. That is using Facebook ads and without using facebook ads feature. So consider character and feature of facebook ads character. Character Facebook # 1: We Can Quickly Identify Audience Reaction The viewer’s reaction to Ads on Facebook […]

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Impact Social Media On Advertising, what it mean for marketer?

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Impact Social Media On Advertising is an interesting topic for the marketer. It is important to know the characteristics of social media facebook, in order to optimize the ability of Facebook for advertising purposes. Facebook advertising is not like moving mass media advertising into the Facebook channel because it means not exploiting the power of […]

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Role Advertising In Business like a striker in Football

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Role Advertising In Business like a striker in Football. Advertising is important, but not the only one. Where is the position of advertising in the canvas business model? It is on the channel. The position of the ad in a business model is part of the promotion, while the promotion is part of the channel. […]

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Value Proposition Component that Must to Consider

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Value Proposition Component is the factor or partner that have a big impact to value proposition.  They are also communicate value to the customer. Usually, people think that marketer is promotion guy. A person who produces is not a marketer. That is wrong. The marketer is every one that sends the message to a target market by […]

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Marketing as Soul or Component?

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Marketing as soul means everyone is a marketer in their roles. Advertising also a marketer but not the only one. It is one of the marketing factors. Advertising alongside other factors aims to keep sales on an ongoing basis. Ogilvy says the sole purpose of the advertisement is to sell (advertising is not an art form, […]

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Hard Selling Advertising, is it relevant?

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Hard selling advertising is ads that drive sales transactions. Not in covert, but in overt. It shows that they want to sell goods clearly. The ads suggest buying the product with add to cart button. The advertising blatantly telling about the benefits of the product and asking people to buy, sometimes a little force, by […]

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Advertising Goal Not Always for Conversion

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Advertising goal is conversion but they do in several steps. Lucky is not always happened. Therefore, ads slowly lead the target market step by step. Starting from introducing brands to build trust and recognition, then followed by delivering product benefits to encourage sales transactions. Here are the levels of targets the ad wants to achieve. […]

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Advertising In Social Media and their Characteristic

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Advertising In Social Media has interactive and informed decision. What is the function of advertising? Eh. Wait a minute. Why discuss ad functionality while we can create ads by modifying other people’s ads? Other people’s ads have their own targets. Their target can be the same as our target, can also be different with our target. If […]

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Advertising In Digital Age is More Personal

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Advertising In Digital Age is different than advertising in mass media. So different, so we need to redefine advertising. What is the advertisement? I get the feeling that the meaning of publicizing ads or advertisement is as yet old, as yet promoting in the press era. Investigate this. The ads as indicated by Philip (Kotler, […]

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Advertising Function in Marketing

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Advertising Function in Marketing is manifold. It is not always to sell. There are several different goals. So what’s the different goal of ads for? Can we activate soft selling and hard selling for each of goal in facebook ads? The point is, in the consideration and conversion field, Facebook selects the audience. In the consideration field, […]

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Advertising Role In Society, Not Only Words

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Advertising Role In Society is important topics. Without knowing their role and power, we can think that advertising is only words. In the previous article, I said that language is power. Ads also power because it is language. Language, including promotions containing words, pictures, and recordings, is an extremely powerful apparatus for human control. Dialect […]

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Language Role In Society is Amazing

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Language Role In Society is very powerful. It is familiar but wonderful to control society Need to motivate another one to do what you need? Need to surge cash by urging individuals to spend for you? Do you need to explode your selling? It is an old inquiry that remaining parts and stays pertinent today […]

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