Case Study Soft Selling That Sell

In this information technology era, advertising infiltrates so many type of communication message, include case studies. It called case studies soft selling. In mass media, advertising can interrupt with hard selling because the media is one to many communication. Meanwhile, in internet, interactive media, one to many communication, people didn’t like and have an option to refuse advertising interruption. So, to get exposure, advertisement hide behind news, story, entertainment, and learning a something new.

Advertisement hide behind the case studies

Case studies are also a contain covert advertisements.

Case studies case studies are neutral tone information. It is containing lessons, scientific and impartially impressed. For example, a case study of empowerment of small business in a village. The case study told about how economic community improved. Now they can send their children to college. We can achieve through the production of peanut spices or your products and market it to Indonesia.

A small business observer will be interested in the case study. If, for example, it is felt that the case study applicants on small business economics are small, the theme of the case study is changed, for example, the case study on diet. Diet has many people that interest in. That is far more than enthusiasts of a mall business topic.

Just make the story, “Case study of a lean body without hunger in 3 months” In the story described how peanut pasta sauces very role in the effort slimming program. Slim body enthusiasts will be interested in the story, and also peanut pasta sauce or your product.

The story is more interesting than advertising because it deals with the problems they face and the solution has authority because it is based on experience.

How to infiltrate advertising message in case studies. It does not have to expose your product in theme. The theme of case studies also shows learning point that relevant to them. For example, learn from economic empowerment.

That is case studies soft selling.

Efficiency Concept Marketing

Marketing is an effort to give benefits profitably.

Marketer gives benefit to the customer. Then customer gives money or profit to the marketer.

To make that transaction happened, it is not easy. Producer produce product and expense some cost always have resulted. But marketer, they promote and create marketing activities, they do not always get a result. Cost of marketing can be unpredictable.

But marketing is a necessary function of a business. Imagine you create the product that cannot sell. No profit. Then producer didn’t get money or profit.

Marketing Ideas that Reduce Many Costs

Important but unpredictable cost. That is marketing. Fortunately, thinker of marketing has the idea to create efficiency in marketing activities.

1. Efficiency through target market decision. Serving everyone It will spend exhausted energy. It is better to determine the target market and focus to serve that target market. Serving the target market is more cost-efficient than serving everyone. Serving everyone is very expensive and inefficient because it means preparing products, distribution channels, promotions, and prices for several buying power.

2. Efficiency through Brand and customer satisfaction. Persuade new and uninitiated consumers to your product is much more costly than inviting consumers who are familiar with and satisfied with your products and services. Efficient because it will encourage repeat purchase. Enterprises make a target market considering your business, your product.

3. Efficiency through checks and improvements with information technology support. With checks and risk improvements occur, the inaccuracy between product/promotion with the needs/want/expectation of customers can be minimized.

Information technology not only plays a role in communication between companies and customers but with digital track record also provides data on market behavior. This digital track record signals their response to advertisements and products as well as signals about what the market likes and dislikes. Such information is indispensable for achieving the marketing objectives efficiently.

That way the cost of error can be reduced.

We are Deserve to Start Big Business Journey

Before to start a business idea, sometimes we have an idea that supports and against. Maybe you think that is impossible. Consider that if you didn’t do anything, nothing is possible.

See your mind before it turns into concentration.
Pay attention to your concentration before it turns into a feeling.
Observe your feelings before they turn into behavior.
Heed to your behavior before it turns into a result.
Take notice of the results you can before determining your way of life.

You are not a label that you own by yourself, not a label that someone else puts up.
Human is not sadness, anxiety, worry, frustration or failure.
We are age, weight, body shape or your skin color.
Thou are not past, present and future.

You are the best creature by God.
If there are people who can make something happen in the world, you can definitely make it happen, even better.
Remember the night is the beginning of the day.
The dry season is the beginning of the rainy season.
Suffering is the beginning of peace.

An obstacle is the beginning for good.
The optimistic attitude to goodness is the beginning of self-power.

Therefore, enjoy every moment of your time.
Think of it as the final stage of your life.
Live with love to God.
Savor by imitating the Law of Allah’s Apostle.
Relish with dreams.
Experience with the struggle.
Live with patience.
Breathe with love.
Respect life.

Easily Identify Market Opportunity

If you found business ideas that suit with your passion,  then you need check market opportunity. The market opportunity is market demand. There is people group that will need and love to buy your products. You need to check market opportunity so you know it is worth spending. You will know, it is worth to spend your money, time, energy and attention? Then, identify market opportunity is often expensive, so I offer an easy and cheap way. It identifies market by online tools, like google keyword planner, Google, Google Trend and Facebook.

What you need to do to prepare is collect keyword about the product. Not just keyword in your term, but keyword in their term.  For example, if you want to sell fishing accessories, you write a list of keyword: buy bait, buy a kayak,  fishing in Arizona, cloth for fishing, fishing rod et cetera.

 

1. Google Keyword Planner

You can access Google keyword planner in this link adwords.google.com. You sign up or sign in to that website.  Then click tool icon at top right, then click keyword planner.

identify market opportunity

Google keyword planner help you to identify market opportunity. Plug your keyword at this tool, then it gives you statistic about keywords.

research-market-opportunity

That is quantity keyword that audience type on google. That is mean market demand. At least indication. You can add another keyword that gives you a strong indication, like the cheap fishing pole. You will found market demand

2. Google Trend

Google trend give you information about how many people that search the keyword in annual by month. This data gives you information about when market demand in peak and in low.

3. Facebook

Then you check facebook. Plug your keywords into facebook text box.  I mean keywords about the product on Facebook. Choose fanpage. We will check fanpage for the product. Check interaction in the fanpage. Many commercial interactions indicate a good opportunity.