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Marketing Mix and Positioning

Although the positioning concept is more popular later than the marketing mix, the marketing mix will be more effective with positioning. Positioning is a promise to yourself to provide benefits to certain target markets. The promise then became a guideline for formulating…Read More »

Marketing Mix and Positioning

Although the positioning concept is more popular later than the marketing mix, the marketing mix will be more effective with positioning. Positioning is a promise to yourself to provide benefits to certain target markets. The promise then became a guideline for formulating…Read More »

Marketing Mix Boom and Bitner

The McCarthy 4 concept has its drawbacks, according to many marketers in the late 1970s. Even though the service (service) is a product, it seems hidden. People generally see products as goods, not services. Whereas the role of services is increasingly important…Read More »

Marketing Mix Definition

According to Philip Kotler, the Marketing Mix (marketing mix) is still the king of marketing concepts in the era of information technology as it is today. When viewed from the development of marketing concepts to date, most concepts are not entirely different…Read More »